<h1>WooCommerce Wishlists</h1>
The original WooCommerce Wishlist extension—trusted by stores for over a decade.
WooCommerce Wishlists allows guests and customers to create, manage, and share unlimited wishlists directly from your store. From birthdays and weddings to everyday shopping, it gives customers a simple way to save products and come back to purchase later.
<h2>Increase conversions by letting customers save for later</h2>
Not every customer is ready to purchase immediately. Wishlists give them a reason to stay engaged with your store.
By allowing customers to save products, organize them into lists, and share them with others, you create more opportunities for repeat visits, higher conversions, and new customer acquisition through shared lists.
<h2>Built for real-world use</h2>
This isn’t a lightweight add-on or a trend feature—it’s a proven system used by WooCommerce stores for years.
<ul>
<li>Stable and reliable across WooCommerce versions</li>
<li>Designed to work with a wide range of themes</li>
<li>Focused on core wishlist functionality without unnecessary complexity</li>
</ul>
<h2>Key features</h2>
<ul>
<li>Guests can create wishlists stored for up to 30 days (via cookies)</li>
<li>Registered customers can store wishlists indefinitely</li>
<li>Create an unlimited number of wishlists</li>
<li>Privacy controls: public, shared, or private lists</li>
<li>Share wishlists via Facebook, Twitter, Pinterest, or email</li>
<li>Full support for simple, variable, and grouped products</li>
<li>Compatible with <a href="https://woocommerce.com/products/product-add-ons/">Product Add-ons</a> and <a href="https://woocommerce.com/products/gravity-forms-add-ons/">Gravity Forms Product Add-ons</a></li>
<li>Notify customers when a product already exists in a wishlist</li>
<li>Customizable “Add to Wishlist” button, text, or icon</li>
<li>Bulk actions: move items, update quantities, or add all items to cart</li>
</ul>
<h2>Simple to configure</h2>
<div style="flex-wrap: wrap;gap: 24px;align-items: flex-start;margin: 24px 0">
<div style="flex: 1 1 300px;min-width: 260px"><a href="https://woocommerce.com/wp-content/uploads/2013/03/WooCommerce-Wishlist-Settings.png"> 
<img style="width: 100%;height: auto;border: 1px solid #e5e7eb;border-radius: 8px" src="https://woocommerce.com/wp-content/uploads/2013/03/WooCommerce-Wishlist-Settings-620x881.png" alt="Wishlist settings" /> 
</a></div>
<div style="flex: 1 1 300px;min-width: 260px">
Wishlists integrates directly into WooCommerce with a dedicated settings tab, making it easy to configure behavior, appearance, and sharing options.
<ul>
<li>Customize button text and display</li>
<li>Enable or disable sharing options</li>
<li>Control guest vs logged-in behavior</li>
<li>Adjust messaging and display settings</li>
</ul>
It inherits your theme styles automatically, so it fits naturally into your store without extra work. Developers can extend or customize further with CSS if needed.
</div>
</div>
<h2>Admin tools for store owners</h2>
Wishlists also provide insight into what your customers are interested in.
<ul>
<li>View and manage all created wishlists from the admin</li>
<li>Sort and filter wishlists to identify trends</li>
<li>Edit wishlists directly from the backend</li>
</ul>
<h2>Summary</h2>
<ul>
<li>Let customers save products for later</li>
<li>Encourage repeat visits and higher conversions</li>
<li>Enable sharing for organic traffic and new customers</li>
<li>Use a proven, stable wishlist system built for WooCommerce</li>
</ul>

Wishlists

WooCommerce Wishlists allows guests and customers to create and add products to an unlimited number of Wishlists.

<ul class="wccom-tick-list-primary">
<li>Award points for actions like first sign-up, daily login, or even writing a review.</li>
<li>Digital member card that is fully customizable to match your brand identity.</li>
<li>Send personalized emails for earned points, upcoming expirations, and rewards.</li>
<li>Fully customizable styling (cards, badges, pop-ups).</li>
<li>Track customer loyalty activity, top earners, and expiring points for smarter engagement.</li>
<li>Control the maximum discount that a user can use within a fixed amount or a percentage discount.</li>
<li>Define how many points are earned from and flexibly adjust the point balance.</li>
<li>Create marketing materials with QR codes that let customers instantly join your membership program.</li>
</ul>
With the Digital Member Card
Offer a branded digital card to enhance loyalty program recognition and exclusivity. There are 12 ready-to-use digital member card templates designed to fit your business, but you can fully brand or personalize the visual elements freely by yourself.
<img class="alignnone wp-image-18734006087699 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/04-Feature-Member-card.png" alt="" width="897" height="489" />
<img class="alignnone wp-image-18734006087701 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/05-Feature-Member-card.png" alt="" width="897" height="865" />
Badges for earning points
Make your point system visually noticeable with eye-catching reward badges. This badge can create a sense of achievement and gamification in your store, customers feel motivated when they can see how many rewards they will get while purchasing a product. The badge will be shown on the product card and the product detail page. You can change all badge’s elements, including text, color, and icon.
<img class="alignnone wp-image-18734006087703 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/06A-Badges-for-earning-points.jpg" alt="" width="633" height="463" />    <img class="alignnone size-full wp-image-18734006088140" src="https://woocommerce.com/wp-content/uploads/2025/12/06B-Badges-for-earning-points.jpg" alt="" width="242" height="464" />
<img class="alignnone wp-image-18734006087731 size-full" src="https://woocommerce.com/wp-content/uploads/2025/12/07-styling-setting.jpg" alt="" width="898" height="500" />
Earn Points When First Signing Up
Reward new customers right from the start, giving them an immediate reason to register and shop with your store. When a customer creates a new account, they automatically receive point rewards. You can set the point’s value and custom the point expire period.
<img class="alignnone size-full wp-image-18734006087734" src="https://woocommerce.com/wp-content/uploads/2025/12/08-extra-earn-point-setting.jpg" alt="" width="898" height="296" />
Earn Points for Daily Login
Encourage customers to return to your store every day. Each day a customer logs in, they earn a small number of points. Over time, this daily reward builds excitement and develops shopping habits. The daily login quest will shown on account page, you can set the point’s amount or styling the pop-up messages according to your business needs.
<img class="alignnone size-full wp-image-18734006087709" src="https://woocommerce.com/wp-content/uploads/2025/12/09-earn-points-for-daily-login.jpg" alt="" width="898" height="473" />
Earn Points on User’s Birthday
Add a personal touch by surprising customers with birthday points. Customers who have entered their birthdate will automatically receive bonus points on their birthday.
<img class="alignnone size-full wp-image-18734006087712" src="https://woocommerce.com/wp-content/uploads/2025/12/12-setting-earn-points-on-user-birthday.jpg" alt="" width="898" height="636" />
Earn Points for Special Events
Seasonal campaigns (like holidays, store anniversaries, or flash sales) become more engaging with extra point rewards. You can create special events (e.g., “Double Points Weekend”) and set its period through the Admin dashboard. Customers shopping during these events earn extra points you have set before automatically.
<img class="alignnone size-full wp-image-18734006087713" src="https://woocommerce.com/wp-content/uploads/2025/12/13-earn-points-on-special-events.jpg" alt="" width="898" height="444" />
<img class="alignnone size-full wp-image-18734006087715" src="https://woocommerce.com/wp-content/uploads/2025/12/14-setting-earn-points-on-special-events.jpg" alt="" width="898" height="636" />
Earn Points When Shopping
Encourage higher spending by rewarding points for every purchase. For every product purchased, customers earn points based on conversion rates you set before (e.g., $1 spent = 1 point). Points earned are displayed on the product card, product page, cart page and on the checkout page.
<img class="alignnone size-full wp-image-18734006087717" src="https://woocommerce.com/wp-content/uploads/2025/12/15-earn-points-on-shopping.jpg" alt="" width="898" height="485" />
<img class="alignnone size-full wp-image-18734006087718" src="https://woocommerce.com/wp-content/uploads/2025/12/16-setting-earn-points-on-shopping.jpg" alt="" width="898" height="627" />
Earn Points for Submitting Reviews 
More reviews mean better trust, which can improve conversion rates. Each time a customer submits a product review, they receive points as a reward.
<img class="alignnone size-full wp-image-18734006087719" src="https://woocommerce.com/wp-content/uploads/2025/12/17-earn-points-on-review.jpg" alt="" width="898" height="620" />
Email Template Customization
Maintain your brand identity and improve customer communication with fully customizable email notifications. You can edit email subjects, body text, banners, and CTAs. Emails are automatically sent for key actions like earning points or expiring points.
<img class="alignnone size-full wp-image-18734006087720" src="https://woocommerce.com/wp-content/uploads/2025/12/18-email-template-customization.jpg" alt="" width="898" height="525" />
QR Code Customization
Promote your loyalty program offline with professional-looking flyers. QR codes make it easy for customers to join instantly. You can flexibly customize flyer design elements (image, text, icon) with a QR code linked to the membership registration page
<img class="alignnone size-full wp-image-18734006087721" src="https://woocommerce.com/wp-content/uploads/2025/12/19-qr-code-customization.png" alt="" width="898" height="749" />

Loyalty Points and Rewards with Member Card

Attract, engage, and retain your customers through a seamless points and rewards program.

Wishlists vs Loyalty Points and Rewards with Member Card