<div class="features">
<div class="feature feature__right">
<h3><span style="font-weight: 400">Yoast SEO Premium</span></h3>
<p><span style="font-weight: 300"><strong>Real-time SEO guidance</strong> and built-in AI tools for teams that want to<strong> improve visibility without needing deep SEO expertise</strong>.</span></p>
<p><span style="font-weight: 300">Yoast SEO Premium is built for in-house marketing teams, entrepreneurs, and content creators who rely on content-driven channels to grow. It gives you smart, practical tools that help you<strong> edit and publish with confidence</strong>. </span></p>
<p><span style="font-weight: 300">Optimize content for up to five keyphrases per page, <strong>generate SEO-friendly titles and descriptions using AI</strong>, and get real-time suggestions as you write. Yoast helps you meet SEO standards effortlessly, even if your team lacks technical skills.</span></p>
<p><span style="font-weight: 300">Premium features like the <strong>Redirect Manager, Internal Linking suggestions, and Social Previews</strong> streamline content maintenance and strengthen your site’s structure. <strong>Guided SEO Workouts</strong> help your team tackle tasks like improving internal links or updating outdated content, without feeling overwhelmed.</span></p>
<h3>SEO for everyone</h3>
<p>Yoast SEO <strong>helps your WordPress site grow by making SEO clear, actionable, and fast. With real-time feedback, AI-powered tools, and structured guidance, </strong>you don’t have to be an expert to get more traffic and better content performance.<br />
Whether you’re publishing your first post or managing a high-traffic site, Yoast gives you the tools to improve visibility and reach the right audience.</p>
<p><strong>Real-time SEO feedback while you write</strong><br />
Yoast checks your content as you type and shows exactly what to improve for better rankings and readability. Right inside your editor, you get clear, immediate guidance on everything from keyword use to structure.</p>
<p><strong>Live snippet editor for better search visibility</strong><br />
With editable SEO titles and meta descriptions, you can control your page’s appearance in search results. The live preview helps you create snippets that drive clicks and attract the right traffic.</p>
<p><strong>Automatic structured data for rich results</strong><br />
Yoast adds schema markup behind the scenes, so search engines understand your pages and can display rich results, without you touching a line of code.</p>
<p><strong>SEO-friendly sitemaps and breadcrumbs</strong><br />
With automatically generated XML sitemaps and breadcrumbs, your site is easier to crawl and navigate, improving the experience for both users and search engines.</p>
<p><strong>Readability checks that keep users engaged</strong><br />
Clear content keeps readers on the page and reduces bounce. Yoast helps you simplify your writing, improve flow, and make your message easier to understand while supporting SEO.</p>
<p><strong>Works with the tools you already use</strong><br />
Yoast SEO integrates with the WordPress block editor, classic editor, Elementor, and WooCommerce. That means you can optimize pages, posts, and products without switching tools or slowing down your workflow.</p>
<h3></h3>
<h3 class="title">Create SEO-friendly content</h3>
<figure class="graphic"><img src="https://yoast.com/cdn-cgi/image/onerror=redirect/app/uploads/2010/10/seo_friendly_content.png" alt="" width="494" height="300" /></figure>
<div class="content">
<p> </p>
<p>Get <strong>help with optimizing your posts for the desired keyphrases</strong> more easily. Yoast SEO can recognize related keyphrases, synonyms of keyphrases, and different word forms of your keyphrases*. This lets you write more naturally and makes it easier to improve your content for audiences and the search engines.</p>
<p><em>* Available in English, Dutch, German, French, Russian, Italian, Spanish, Swedish, Portuguese, Polish, Arabic, Hebrew, Hungarian, Norwegian, Turkish, Norwegian, Slovak, Czech, Indonesian, Greek, and Japanese.​​</em></p>
</div>
</div>
<div class="feature feature__left">
<h3></h3>
<h3>Speed up content optimization with our AI tools</h3>
<p></p>
<h3></h3>
<h3 class="title">Save time and spot opportunities with Yoast SEO workouts</h3>
<figure class="graphic">
<div class="image__background" style="background: #0075b3"></div>
<p><img src="https://yoast.com/cdn-cgi/image/onerror=redirect/app/uploads/2010/10/seo_workout.png" alt="" width="494" height="300" /></figure>
<div class="content">
<p>To <strong>get a healthy website that ranks well</strong>, you need to do SEO regularly. The Yoast SEO workouts guide you through important routine SEO tasks and helps you identify optimization opportunities, such as hard-to-find, unlinked content on your website.</p>
</div>
</div>
<div class="feature feature__right">
<h3></h3>
<h3 class="title">Set up a solid internal linking structure</h3>
<figure class="graphic">
<div class="image__background" style="background: #6764a0"></div>
<p><img src="https://yoast.com/cdn-cgi/image/onerror=redirect/app/uploads/2010/10/internal_linking_structure.png" alt="" width="494" height="300" /></figure>
<div class="content">
<p>Get a site structure that your visitors and Google understands. With Yoast SEO Premium you get <strong>powerful internal linking tools</strong> that tell you what and how to improve.</p>
</div>
</div>
<div class="feature feature__left">
<h3></h3>
<h3 class="title">Prevent your visitors from ending up on dead links</h3>
<figure class="graphic">
<div class="image__background" style="background: #6c2548"></div>
<p><img src="https://yoast.com/cdn-cgi/image/onerror=redirect/app/uploads/2010/10/redirects.png" alt="" width="494" height="300" /></figure>
<div class="content">
<p><strong>Avoid 404 errors</strong> and dead-ends on your site. The redirect manager automatically creates and manages redirects when you move or delete content.</p>
</div>
</div>
<div class="feature feature__right">
<h3></h3>
<h3 class="title">Automatically adds structured data to help Google understand your site</h3>
<figure class="graphic">
<div class="image__background" style="background: #0075b3"></div>
<p><img src="https://yoast.com/cdn-cgi/image/onerror=redirect/app/uploads/2010/10/structured_data.png" alt="" width="494" height="300" /></figure>
<div class="content">
<p>Adding structured data is one of the <strong>most effective ways of getting your site noticed by search engines</strong>. Yoast SEO automatically adds the right structured data and comes with options for you to enrich your site with extra structured data. <strong>Increases your chances to get rich results!</strong></p>
</div>
</div>
<div class="feature feature__left">
<h3></h3>
<h3 class="title">Be confident of visually good posts in the search results and on social media</h3>
<figure class="graphic">
<div class="image__background" style="background: #6c2548"></div>
<p><img src="https://yoast.com/cdn-cgi/image/onerror=redirect/app/uploads/2010/10/social_preview.png" alt="" width="494" height="300" /></figure>
<div class="content">
<p>The Google and social previews helps you visualize what your post will look like when shared online. This gives you the opportunity to optimize it to its fullest.</p>
</div>
</div>
<div class="feature feature__right">
<h3></h3>
<h3 class="title">Get integrations with powerful platforms</h3>
<figure class="graphic">
<div class="image__background" style="background: #0075b3"></div>
<p><img class="wp-image-18734004528634 alignnone" src="https://woocommerce.com/wp-content/uploads/2022/08/semrush-search-intent-yoast-seo.jpg?w=896" alt="Screenshot from the Semrush integration in Yoast SEO showing related keyphrases for cat pillow in a table including related keyphrases, search intent, volume, trend and keyword difficulty" width="494" height="445" /></figure>
<div class="content">
<p> </p>
</div>
</div>
<div class="feature feature__left">
<h3 class="title">24/7 Premium support</h3>
<figure class="graphic">
<div class="image__background" style="background: #6C2548"></div>
<p><img src="https://yoast.com/cdn-cgi/image/onerror=redirect/app/uploads/2020/10/5_for_the_future_contribute-1-600x315-1.png" alt="" width="494" height="300" /></figure>
<div class="content">
<p>Get 24/7 access to our customer support. Contact us easily at any time to get help, advice or troubleshooting from our expert team. Our team is waiting to get you started or debug your site.</p>
<p> </p>
</div>
</div>
</div>

Yoast SEO Premium

<p>Yoast SEO Premium gives you unlimited AI-powered optimization, real-time SEO guidance, and tools to strengthen internal linking and site structure, built into your publishing workflow with no hidden costs.</p>

<h1>Customize Your Store’s Permalinks</h1>
<p><strong>Custom Permalinks for WooCommerce</strong> helps you set up any URL you want for your store. For instance, use a custom choice like <em>site.com/category-name/product-name</em> path instead of an assigned URL.</p>
<p>Use Custom Permalinks for WooCommerce if you:</p>
<ul>
<li>Migrated from another CMS to WooCommerce, and you want to keep the same URLs</li>
<li>Follow best SEO practices and understand shorter URLs may benefit your ranking</li>
<li>Want user-friendly and informative URLs for your products and categories</li>
</ul>
<h2>Featured URL options</h2>
<h3>/product-category/</h3>
<p>Remove /product-category/ from store permalinks, so the category slug is right after the domain name.</p>
<p><img class="size-medium wp-image-7868246 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/category.png?w=620" alt="" width="620" height="310" /></p>
<h3>/product/</h3>
<p>Remove the /product/ part of permalinks. You can leave the product slug alone right after the domain name or create a custom permalink structure with product slug + category slug combination.</p>
<h3><span style="font-weight: 400"><strong>Manage product permalinks for each product separately</strong></span></h3>
<p><span style="font-weight: 400">Besides setting up general products permalink patterns for the whole store, you can also choose a permalink structure for each product independently. </span></p>
<p><img class="size-medium wp-image-7868249 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/product-1.png?w=620" alt="" width="620" height="310" /></p>
<p> </p>
<h3>Replace /product-category/ with a category slug</h3>
<p>Remove /product-category/ and replace it with a category slug for a product permalink. For instance, the URL may look like this:</p>
<p><em>site.com/laptops/mackbook-pro</em></p>
<p>Create an entire product path using the parent category (if the product places in the second-level category), for instance:</p>
<p><em>site.com/electronics/laptops/mackbook-pro</em></p>
<p>That may make your product URL easier to understand for crawlers.</p>
<p><img class="aligncenter wp-image-7938212 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/05/product-category-with-category-slug.png?w=620" alt="" width="620" height="310" /></p>
<h3>Add or remove /shop/ base</h3>
<p>You can choose to have or remove /shop/ base for both product and category permalinks to any custom URL you create.</p>
<h3>Auto 301 redirects</h3>
<p>If you are currently editing permalinks on existing products and categories, you may want to use 301 redirects. When you enable 301 redirects, when anyone goes to the old URL, they will redirect to the corresponding new URL. You won’t lose any clients.</p>
<h3>Auto ‘rel = canonical’</h3>
<p>The code informs search engines that a specified URL is the master copy of a page. Use this code, and you don’t need to worry about duplicate content issues that could affect your site’s performance.</p>
<h3>Add any extension at the end of your URL</h3>
<p>Some platforms and frameworks are still using old-fashioned URLs with .html, .htm, .php, .asp, or any other extensions at the end of URLs. You may want to replicate that type of URL and not lose any search volume or direct website visits. Custom Permalinks for WooCommerce allows you to specify any permalink extension. You are not limited to those listed above.</p>
<p><img class="size-medium wp-image-7868247 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/html.png?w=620" alt="" width="620" height="310" /></p>
<h3>Choose a SKU to replace a regular product slug</h3>
<p>If you don’t want to use the default way to generate a product slug, use a SKU instead of a product title. You can switch between these two methods.</p>
<p><img class="size-medium wp-image-7868255 aligncenter" src="https://woocommerce.com/wp-content/uploads/2021/04/SKU.png?w=620" alt="" width="620" height="310" /></p>
<h3>Usage of Primary Category Set by Yoast SEO or The SEO Framework</h3>
<p>Both the Yoast SEO and The SEO Framework plugins offer a feature that allows you to assign a primary category to a product if it belongs to several categories. These primary categories can then be used by the Custom Permalinks plugin to create the full path to the product.</p>
<h3>Sitemap</h3>
<p>Inform search engine crawlers of your new permalinks. All newly established URLs are placed automatically on the Yoast SEO XML Sitemap.</p>
<h3>Create these URLs</h3>
<p>You may wonder what URLs are possible to establish using the Custom Permalinks for WooCommerce extension? The following are some examples.</p>
<p><strong>Product-based permalinks</strong><br />
<code><em>yoursite.com/mackbook</em><br />
<em>yoursite.com/mackbook.html, yoursite.com/mackbook.htm, or yoursite.com/mackbook.php</em><br />
<em>yoursite.com/laptops/mackbook</em><br />
<em>yoursite.com/electronics/laptops/mackbook</em><br />
<em>yoursite.com/shop/laptops/mackbook</em><br />
<em>yoursite.com/electronics/laptops/481923-sku </em>(SKU instead of regular slug)<br />
<em>yoursite.com/electronics/laptops/481923-sku.html</em><br />
</code></p>
<p><strong>Category-based permalinks</strong><br />
<code><em>yoursite.com/laptops</em><br />
<em>yoursite.com/laptops.html, yoursite.com/laptops.htm, or yoursite.com/laptops.php</em><br />
<em>yoursite.com/electronics/laptops</em><br />
<em>yoursite.com/shop/electronics/laptops</em><br />
<em>yoursite.com/electronics/laptops.html</em><br />
</code></p>
<p>Many other combinations are available to you in <strong>Custom Permalinks for WooCommerce</strong> plugin’s settings.<br />
<img src="https://pastepixel.com/image/MSkkDWhAsC7s9HkQgkqT.png" alt="" /><br />
<img src="https://pastepixel.com/image/3pqn6nMf2FundNqDZsdh.png" alt="" /></p>

Custom Permalinks

<p>Change permalinks structure in a way that works for you. Remove /product/ and /product-category/ or create your own custom path to products and categories.</p>

Yoast SEO Premium vs Custom Permalinks