Better product visibility. Smarter SEO for online stores. Built-in tools to help you stand out in search, without the technical complexity.
Yoast WooCommerce SEO combines all the power of Yoast SEO Premium with advanced tools made specifically for WooCommerce. It’s designed for e-commerce managers, DTC brands, and independent sellers who want their products to show up clearly in Google, drive more clicks, and convert more customers, without doing everything manually.
The plugin automatically adds rich, structured data to your product pages so Google can display key details like price, availability, and reviews. You also get a custom WooCommerce XML sitemap that includes what matters and skips what doesn’t, helping search engines crawl your store more efficiently.
Built-in content analysis checks for key e-commerce elements like image alt tags, product identifiers, and short descriptions. AI tools generate SEO-friendly titles and descriptions for your product and category pages, saving time while boosting performance.
Everything is designed to work with your existing WooCommerce setup, no technical skills required.
Yoast WooCommerce SEO helps your products get found, look better in search results, and drive more traffic, all while saving you hours of manual optimization.
Whether you’re running a small store or scaling a fast-growing brand, this is the easiest way to improve your product SEO and grow your sales from organic traffic.
<h3 data-start="1590" data-end="1612">Top 3 ecommerce features</h3>
<ol data-start="1614" data-end="2015">
<li data-start="1614" data-end="1756">
AI-generated SEO titles and meta descriptions Create high-performing, click-worthy metadata for product and category pages instantly.
</li>
<li data-start="1758" data-end="1884">
Smart structured product data Automatically adds schema to show key details like price, stock, and reviews in search.
</li>
<li data-start="1886" data-end="2015">
Ecommerce-focused content checks Ensure every product page is optimized with checks for GTINs, SKUs, alt tags, and more.
</li>
</ol>
Plus, all the value of Yoast SEO Premium is incl. 
<ul>
<li>Real-time SEO guidance and built-in AI tools for teams that want to improve visibility without needing deep SEO expertise.</li>
<li>Yoast SEO Premium is built for in-house marketing teams, entrepreneurs, and content creators who rely on content-driven channels to grow. It gives you smart, practical tools that help you edit and publish with confidence.</li>
<li>Optimize content for up to five keyphrases per page, generate SEO-friendly titles and descriptions, and get real-time suggestions as you write. Yoast helps you meet SEO standards effortlessly, even if your team lacks technical skills.</li>
<li>Premium features like the Redirect Manager, Internal Linking suggestions, and Social Previews streamline content maintenance and strengthen your site’s structure. Guided SEO Workouts help your team tackle tasks like improving internal links or updating outdated content, without feeling overwhelmed.</li>
</ul>
<h2>Works with your favorite tools</h2>
<ul>
<li style="font-weight: 400">Elementor – Optimize content visually without leaving the builder</li>
<li style="font-weight: 400">WooCommerce – Improve product and category SEO with schema and snippet tools 
</li>
<li style="font-weight: 400">Semrush – Research keywords inside your post editor</li>
<li style="font-weight: 400">Wincher – Track keyword rankings to monitor performance</li>
</ul>
<h2>What else is included?</h2>
<ul>
<li>Full access to the Yoast SEO Academy with 14+ in-depth courses, including Ecommerce SEO, Keyword Research, Technical SEO, Local SEO, and more</li>
<li data-start="987" data-end="1072">24/7 expert email support from real humans (not bots), with fast response time</li>
<li data-start="987" data-end="1072">Two plugins in one bundle: Yoast SEO Premium + Yoast WooCommerce SEO — all features included, no hidden costs</li>
</ul>
<img class="size-medium wp-image-18734005471192 alignleft" src="https://woocommerce.com/wp-content/uploads/2023/12/yoast_ai_generate-1.png?w=896" alt="" width="896" height="504" />

Yoast WooCommerce SEO

Yoast SEO for WooCommerce helps small businesses and independent store owners get their products found in Google with rich, clickable listings, without the need for complex SEO work.

<div class="woo-sc-box normal info">87% of consumers in the UK and the US find ads more trustworthy with the Trustpilot logo and star rating than without. — Sirkin Research, “Trustpilot’s Impact on Advertisements”, September 2018</div>
<h2>Trustpilot for WooCommerce</h2>
Trustpilot is an open-to-all reviews platform where customers are heard by businesses, and where businesses can earn consumer trust. Grow your business with genuine content that comes directly from the people who matter most — your customers.
Trustpilot’s integration for WooCommerce lets merchants trigger service and product review invitations to customers automatically. Use our TrustBox tool to drag and drop reviews and ratings widgets on your site at key conversion points.
<a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-1.png"><img class="alignnone wp-image-18734002627531 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-1.png" alt="" width="600" height="300" /></a>
Use this extension to select settings for automated service and product review invitations.
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Drag-and-drop review widgets onto your WooCommerce storefront.
<h2>Grow a trusted brand</h2>
<ul>
<li>Automatically invite your customers to share feedback at the ideal moment. More authentic content generated from your customers helps drive your SEO ranking and increases traffic to your site.</li>
<li>Trustpilot is one of the world’s most visited sites, powered by 70 million reviewers, which means your business profile page can frequently appear on the first page of search engines.</li>
<li>Grow on Google with verified reviews that count toward Google Seller Ratings. Collect fresh product reviews to enhance your product pages and qualify for review snippets in organic search.</li>
</ul>
<a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-3.png"><img class="alignnone wp-image-18734002627542 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-3.png" alt="" width="600" height="300" /></a>
<h2>Increase conversions and grow your revenue</h2>
<ul>
<li>Turn real reviews into real conversion drivers. Showcase your review content across your website when shoppers are actively looking to make a purchase decision.</li>
</ul>
<a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-5.png"><img class="alignnone wp-image-18734002627541 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-5.png" alt="" width="600" height="300" /></a>
<ul>
<li>Get customers talking by sharing your reviews — in paid ads, email, social, and more. Give potential buyers the confidence they need throughout their journey.</li>
<li>Highlight your reviews in ad creatives without needing design skills (or even an in-house designer) with Trustpilot’s Image Generator..</li>
</ul>
<a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-6.png"><img class="alignnone wp-image-18734002627540 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-6.png" alt="" width="600" height="300" /></a>
<h3>Increase customer retention and maximize lifetime value</h3>
<ul>
<li>Learn from customers to optimize what works and identify areas for improvement. See trends in buyer sentiment to optimize across product inventory, customer service, shipping, price, and more.</li>
</ul>
<a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-8.png"><img class="alignnone wp-image-18734002627538 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-8.png" alt="" width="600" height="300" /></a>
<ul>
<li>Prove that you take customer feedback seriously to turn first-time buyers into repeat customers, and repeat customers into your best advocates. See customer retention grow an average of 13%.</li>
<li>Keep buyers coming back with an ever-improving product selection. Product Attributes ratings help you understand your products from your customer’s point of view.</li>
</ul>
<h3>How Trustpilot combats fake reviews</h3>
Integrity matters — yours and ours. Custom fraud-detection software and a full-time Content Integrity Team help protect your brand and the Trustpilot platform from fake reviews.
<a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-9.png"><img class="alignnone wp-image-18734002627537 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-9.png" alt="" width="600" height="300" /></a>
A vast majority of Trustpilot reviews are genuine and a reflection of a real buying experience. But fake reviews do exist, and we have a tool to find them. Our custom-built software runs 24/7, helping to detect suspicious reviews and remove those identified as fake.
Our global Content Integrity Team works with our fraud detection software to take action against fraudulent behavior or misuse of our platform. If you flag a review, they’ll investigate it.
<a href="https://woocommerce.com/wp-content/uploads/2021/07/woo-10.png"><img class="alignnone wp-image-18734002627536 size-medium" src="https://woocommerce.com/wp-content/uploads/2021/07/woo-10.png" alt="" width="600" height="300" /></a>
<h2>Get started with a free account</h2>
Whether you’re just getting started or you’re already an expert at engaging and building trust with your customers, we can help. Whatever your company size and needs, Trustpilot gives you the power to get close to your customers, use their insights to create ever-improving experiences and drive your business forward.
A free account gives businesses the tools needed to start collecting, managing, and showcasing reviews:
<ul>
<li>Automate 100 service or product review invitations per month.</li>
<li>Invite past customers to leave a review.</li>
<li>Use two TrustBox widgets to showcase review count and invite reviews on-site.</li>
<li>Respond to reviews.</li>
<li>Drive Google Seller Ratings.</li>
<li>See basic performance reports.</li>
<li>Receive support via email and Trustpilot’s Support Center.</li>
</ul>
Sign up for a Standard Plan to upgrade your profile page, invite more customer reviews, access the Customer Success team, learn from detailed review analysis, use more TrustBox widgets onsite, produce marketing assets, and get the option to upgrade with add-on modules.
<a href="https://business.trustpilot.com/plans" target="_blank" rel="noopener">Learn more about Trustpilot’s plans and add-on modules</a>.
<h2>Installation</h2>
<ol>
<li>Download the Trustpilot Reviews for WooCommerce extension.</li>
<li>In your store’s WP Admin dashboard, navigate to Plugins > Add New.</li>
<li>Install and activate the extension.</li>
<li><a href="https://help.trustpilot.com/s/article/Trustpilots-WooCommerce-integration?language=en_US#send-review-invitations" target="_blank">Set up automatic review invitations</a>.</li>
<li><a href="https://help.trustpilot.com/s/article/Trustpilots-WooCommerce-integration?language=en_US#add-or-delete-a-trustbox-widget" target="_blank">Add a TrustBox widget to your store</a>.</li>
</ol>

Trustpilot Reviews

Collect and showcase verified reviews that customers trust.

Yoast WooCommerce SEO vs Trustpilot Reviews