Mateusz Gbiorczyk

<p><strong>Speed up your website using our ease image optimizer by serving WebP and AVIF images.</strong> By replacing files in standard JPEG, PNG and GIF formats with WebP and AVIF formats, you can save over a half of the page weight without losing quality.</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Ls2h38avpRw?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p>After installing the plugin, you can optimize your entire Media Library with a single click — no further action required. When image optimization finishes, every visitor will automatically receive new images with significantly reduced file sizes.</p>
<p>As of today, over 95% of users use browsers that support the WebP format. The loading time of your website depends to a large extent on its weight and the level of image optimization. <strong>Using our WebP Converter, now you can and speed up it in a few seconds without much effort!</strong></p>
<p>This will be a profit both for your users who will not have to download so much data, but also for a server that will be less loaded. Remember that a better optimized website also affects your Google ranking. Image optimization is very important.</p>
<h4>AVIF support</h4>
<p>Now in <a href="https://url.mattplugins.com/converter-readme-avif-support-upgrade" rel="nofollow ugc">the PRO version</a> you can use AVIF as the output format for your images. The AVIF format is a new extension — is the successor to WebP. <strong>Images converted to the AVIF format weigh about 50% less than images converted only to the WebP format</strong>, while maintaining better image quality.</p>
<p>Enjoy peace of mind knowing that AVIF is supported by over 90% of browsers. And if any visitor has an older browser, our plugin will automatically fall back to WebP — so every user gets fast, high-quality images without a hitch.</p>
<p>Unlock the magic of AVIF in our PRO version — <a href="https://url.mattplugins.com/converter-readme-avif-support-upgrade-2" rel="nofollow ugc">upgrade today</a> for unparalleled image performance.</p>
<h4>How does this work?</h4>
<p>When a browser tries to load an image file, the plugin checks if it supports the AVIF format (if enabled in the plugin settings). If so, the browser will receive the equivalent of the original image in the AVIF format. If it does not support AVIF, but supports the WebP format, the browser will receive the equivalent of the original image in WebP format. In case the browser does not support either WebP or AVIF, the original image is loaded. <strong>This means full support for all browsers.</strong></p>
<p>A guide on how to test whether the plugin is working properly can be found <a href="https://mattplugins.com/docs/how-to-test-converter-for-media-plugin" rel="nofollow ugc">here</a>.</p>
<h4>Additional information</h4>
<ul>
<li>If you have just installed the plugin, you can optimize images with <strong>one click</strong>. Image size will be smaller after generate AVIF and WebP!</li>
<li>New images that will be added to the Media Library will be converted <strong>automatically</strong>.</li>
<li>Our image optimizer does not modify your original images in any way. <strong>This means security for you and your files.</strong> Files converted to AVIF and WebP format are saved in a separate directory: /wp-content/uploads-webpc/.</li>
<li><strong>You lose nothing</strong> – if you had to remove the plugin, it will remove everything after itself. It does not leave any trace, so you can check it with ease.</li>
</ul>
<h4>Convert WebP and AVIF – it is the future of image optimization!</h4>
<p>Optimize images and raise your website to a new level now! Install the plugin and enjoy the website that loads faster by image optimization. Surely you and your users will appreciate it.</p>
<p>Converting images to WebP and AVIF simultaneously guarantees the lowest weight of your images and compatibility with all browsers. By using <a href="https://url.mattplugins.com/converter-readme-both-formats-upgrade" rel="nofollow ugc">the AVIF format</a> you will reduce the weight of your images even more compared to WebP.</p>
<h4>Support for additional directories</h4>
<p>You can convert WebP and AVIF, and optimize images not only from <code>/uploads</code> directory but also from <code>/plugins</code> and <code>/themes</code> directories. This allows full integration with WebP and AVIF formats!</p>
<h4>Development of the plugin</h4>
<p>If you love our plugin, <a href="https://url.mattplugins.com/converter-readme-development-support-review" rel="nofollow ugc">leave a ★★★★★ review on WordPress.org</a> — it really makes our day and helps others discover it!</p>
<h4>Please also read the FAQ below. Thank you for being with us!</h4>


Converter for Media – Optimize images | Convert WebP & AVIF


Easy to setup, works flawlessly and the author responded quickly to my php customisation request.


Great plugin with fast support

Very good plugin I can only recommend.


Extraordinary! There is no other word to define this plugin. It does everything it promises and more.



I had already used other plugins, but this one is by far the best. Even in the free version, it speeds up the site a lot. I always upload my already optimized images and installing the plugin in the free version, it improved by at least 50% converting the images to WebP.



After I saw these advantages, I purchased the PRO version, which improved the weight of the images even more (at leastleast 30% by converting images from WebP to AVIF).



What can I say more? Worth every penny invested!


Extraordinary! Simply the best!


The plugin works very quickly, is stable, and delivers what it promises. Thank you Matt!


Top quality plugin and support!


Świetna wtyczka. Używam jej we wszystkich stworzonych przeze mnie witrynach


Świetna wtyczka

Just works

Good job


Just as simple plugin that does its work, no drama, no unneeded UI elements, and efficient. 



Thank you for this. 


Appreciation Post


The plugin is titled "Converter for Media - Optimize images | Convert WebP & AVIF", except it doesn't actually convert images to AVIF.  That's a paid only feature.  I have not problem with freemium plugins, but you shouldn't be putting plugins in the .org directory with misleading titles and descriptions claiming to do things they can't without paying for a different version.


Doesn't do what it says


It's the easiest solution for converting images to webp I ever saw. Great job.I had some pics that didn't convert to webp, but I then used a online-converter to fix the "worst misses". Then the plugins solution for filestorage is very easy to understand and a manual replace of not converted files is quite easily done.


Perfect solution for webp

not even a trial of avif? really? zero star.


Thank you very much for creating this plugin and I am happy that someone was able to produce a plugin for WordPress with such attention to detail that works perfectly in all respects. Unlike other plugins, if there is an error on the side of the host or server, it shows and it is well organized both in coding and in producing images and saving in a folder outside the main folder of images, which makes the plugin the best because it causes The main folders are not dumped. It is also excellent in converting images of plugins and templates


The best Converter for wordpress images

Enfin une extension qui fonctionne.

Good compression and fast processing


I've been using it for 3 years now and I'm always enthusiastic about it. It gets better from update to update. Keep up the good work, Mateusz.


Absolute top plugin


I had a disappointing experience with their customer support. When I reached out for help, I was met with responses that felt dismissive and unprofessional. As a developer, I value respectful and constructive communication, especially when troubleshooting issues. Unfortunately, that was lacking here.



I hope the team takes this feedback seriously and works on improving their support interactions. A good product deserves good service.


Suggestions for improvements

Nice and easy to use

Speed up your website by using our WebP & AVIF Converter. Optimize images and serve WebP and AVIF images instead of standard formats!

Elementor

<p><iframe loading="lazy" title="Optimize your website's performance with the new Image Optimizer by Elementor plugin" width="750" height="422" src="https://www.youtube.com/embed/Fco5omeF50w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<p>Image Optimizer is an easy-to-use WordPress plugin that reduces image size through various compression and resizing techniques – all of which preserve the highest possible image quality. Image Optimizer supports many popular formats, including  JPEG, PNG, WebP, AVIF, and GIF.</p>
<h4>REDUCED FILE SIZES FOR BOOSTED PERFORMANCE</h4>
<p>Image Optimizer ensures faster loading times, enhanced user experience, and overall boosted website performance by reducing the size of your website’s images, resulting in improved Core Web Vitals and search engine rankings. With the Image Optimizer’s exceptional capabilities and unique algorithms, you can fine tune images and reduce their file sizes while retaining quality with lossless or lossy compression.</p>
<p><strong>FEATURES</strong></p>
<ul>
<li><strong>Image formats supported</strong> include JPEG, PNG, WebP, AVIF and GIF.</li>
<li><strong>Works in the background</strong>: The only plugin in the category that optimizes your images in the background, without you having to stay on the page during optimization.</li>
<li><strong>Resize large images</strong>: The user can set a maximum pixel width, after which images will automatically be resized. (default value set to 1920px)</li>
<li><strong>2 compression levels</strong>:  Lossless – highest quality with minimal compression; Lossy – maximum compression with somewhat reduced quality.</li>
<li><strong>Optimize on upload</strong>: Automatically optimizes images when you upload them.</li>
<li><strong>Bulk or individual optimization</strong>: Flexible image optimization options, whether it’s on-demand scaling and compression, or bulk optimization for your entire image library.</li>
<li><strong>EXIF Metadata</strong>: Select whether to clear image metadata to reduce size even further without impacting image quality.</li>
<li><strong>Backup original images</strong>: Ability to delete backups permanently to save space. (We recommend backing up your website beforehand.)</li>
<li><strong>Restore original images</strong> (all sizes) for selected media files if needed.</li>
<li><strong>Convert to WebP and AVIF</strong>: Get efficient and faster-loading formats with WebP  and AVIF for even better web performance.</li>
<li><strong>Image thumbnails</strong>: Resize all image sizes by default. Allow the user to choose specific image sizes based on WordPress-registered thumbnail sizes.</li>
</ul>
<h4>BULK OR SINGLE IMAGE OPTIMIZATION</h4>
<p>Image Optimizer by Elementor lets you optimize all images in your library either one at a time, or in a batch according to your preferences and settings. Easily configure the plugin to scale or compress your images on-demand, or automatically have them triggered as they are being uploaded. Or, if you have a large number of images already uploaded, the bulk optimization feature allows you to resize and/or compress your entire library of existing images in just a few clicks.</p>
<h4>2 COMPRESSION LEVELS</h4>
<p>With Image Optimizer’s advanced algorithms, you can compress images and reduce their file size at the level that makes the most sense for you. We offer 2 types of compression where images will be processed, giving you the perfect balance of compression and quality.</p>
<p><strong>Lossless Compression</strong>: Lossless compression reduces image file sizes without sacrificing or diminishing the quality of your images. This type of compression reduces file sizes by removing unused or unnecessary data so that no image details are lost along the way.  Hence, you are able to reduce the file size and still maintain the quality of your image.</p>
<p><strong>Lossy Compression</strong>: Lossy compression performs maximum compression resulting in lightweight images and smaller file sizes. It reduces image size by removing image data that is generally invisible to the human eye and minimizes any compromise in image quality.</p>
<p><strong>Convert to WebP and AVIF</strong>: Convert images to the slimmer WebP or AVIF formats for even better optimization with a 25-30% savings over JPEG and PNG. Most browsers support WebP, however if they don’t, you can have fallback versions of the image available in the same format as the original image.</p>
<p>By tailoring compression to the level you need, your visitors will enjoy faster load times, improved responsiveness, and a seamless browsing experience. Our approach also enables your website to rank higher in search results. Since a search engine’s ranking is heavily influenced by speed, user experience, and Core Web Vitals, Image Optimizer by Elementor is an invaluable tool for any website, especially one that’s abundant with images.</p>
<h4>Get Started Today</h4>
<p>For more information about Image Optimizer, visit our <a href="https://go.elementor.com/wp-repo-description-tab-io-product-page/" rel="nofollow ugc">official website</a> or <a href="https://go.elementor.com/wp-repo-description-tab-io-free-trial/" rel="nofollow ugc">Try It Now</a>.<br />
If you have any questions or need support, feel free to <a href="https://go.elementor.com/wp-repo-description-tab-io-contact-us/" rel="nofollow ugc">contact us</a> or visit our <a href="https://go.elementor.com/wp-repo-description-tab-io-help-center/" rel="nofollow ugc">help center</a>.</p>
<p>This plugin requires a connection to an active Elementor account in order to identify the user and provide the user with the purchased service. This connection is triggered manually by the user via the plugin’s settings panel.<br />
This plugin uses a 3rd party service operated by Elementor, which accepts a standard image in JPG, PNG, GIF or WEBP format and returns a web optimized image based on the selected settings. This flow is triggered by the user or automatically (based on the selected plugin settings) on compatible image upload or by manually initiating optimize process.</p>
<h3>Related Plugins</h3>
<p><a href="https://wordpress.org/plugins/site-mailer/" rel="ugc">Site Mailer</a>: Effortlessly manage transactional emails with Site Mailer. High deliverability, logs and statistics, and no SMTP plugins needed.</p>


Image Optimizer – Optimize Images and Convert to WebP or AVIF


Constant annoying ad in the paid version of Elementor for this plugin that I and my customers have to close all the time. Grrrrr


Annoying advertising inside a paid plugin

Trash


I don't like the new spammy plugin install prompts everywhere on my sites. This is an unnecessary plugin, and there are plenty of better and free options for image optimization.


This is not a good choice


At first I thought it was just another image optimization plugin. Whereby I am totally convinced of the Elementor Builder and therefore already had the hope that the image optimization would also convince me. I then tested it on my own website. When I created it, I naturally made sure that the images were optimized. I was all the more surprised that after optimizing with the plugin, the images could be reduced by more than half the file size. I can therefore highly recommend it.


Does what it promises


Image optimizer is very easy to configure and once done, each new image is optimized automatically and quickly and it works quite well, because it has improved the loading speed of my site!



My images were already optimized and I didn't think it was possible to further gain compression without losing quality.



In the media library, you can see each image with the space saved as well as the total space saved, this allows you to see the space saved at a glance.


Great image optimisation & conversion ✨

Does the job well


Thanks for this great plugin. Its helps a lot. Looking forward to more features in the future.


Good one! helps optimize photos better

works like a charm!


The plugin works so well compared to the other solutions around,I install it for customers' websites and finely they can upload images without my help explaining how to compress the images. 


So good to have this solution by Elementor


It suggests to install in free version of elementor but later when you wanna do something it asks to connect with elementor pro. What the hell is this plan, why WP even approve this? Even you should 1% free.


Too greedy plugin, avoid it.

Automatically resize, optimize, and convert images to WebP and AVIF. Compress images in bulk or on upload to boost your WordPress site performance.

Converter for Media – Optimize images | Convert WebP & AVIF vs Image Optimizer – Optimize Images and Convert to WebP or AVIF