Mateusz Gbiorczyk

<p><strong>Speed up your website using our ease image optimizer by serving WebP and AVIF images.</strong> By replacing files in standard JPEG, PNG and GIF formats with WebP and AVIF formats, you can save over a half of the page weight without losing quality.</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Ls2h38avpRw?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p>After installing the plugin, you can optimize your entire Media Library with a single click — no further action required. When image optimization finishes, every visitor will automatically receive new images with significantly reduced file sizes.</p>
<p>As of today, over 95% of users use browsers that support the WebP format. The loading time of your website depends to a large extent on its weight and the level of image optimization. <strong>Using our WebP Converter, now you can and speed up it in a few seconds without much effort!</strong></p>
<p>This will be a profit both for your users who will not have to download so much data, but also for a server that will be less loaded. Remember that a better optimized website also affects your Google ranking. Image optimization is very important.</p>
<h4>AVIF support</h4>
<p>Now in <a href="https://url.mattplugins.com/converter-readme-avif-support-upgrade" rel="nofollow ugc">the PRO version</a> you can use AVIF as the output format for your images. The AVIF format is a new extension — is the successor to WebP. <strong>Images converted to the AVIF format weigh about 50% less than images converted only to the WebP format</strong>, while maintaining better image quality.</p>
<p>Enjoy peace of mind knowing that AVIF is supported by over 90% of browsers. And if any visitor has an older browser, our plugin will automatically fall back to WebP — so every user gets fast, high-quality images without a hitch.</p>
<p>Unlock the magic of AVIF in our PRO version — <a href="https://url.mattplugins.com/converter-readme-avif-support-upgrade-2" rel="nofollow ugc">upgrade today</a> for unparalleled image performance.</p>
<h4>How does this work?</h4>
<p>When a browser tries to load an image file, the plugin checks if it supports the AVIF format (if enabled in the plugin settings). If so, the browser will receive the equivalent of the original image in the AVIF format. If it does not support AVIF, but supports the WebP format, the browser will receive the equivalent of the original image in WebP format. In case the browser does not support either WebP or AVIF, the original image is loaded. <strong>This means full support for all browsers.</strong></p>
<p>A guide on how to test whether the plugin is working properly can be found <a href="https://mattplugins.com/docs/how-to-test-converter-for-media-plugin" rel="nofollow ugc">here</a>.</p>
<h4>Additional information</h4>
<ul>
<li>If you have just installed the plugin, you can optimize images with <strong>one click</strong>. Image size will be smaller after generate AVIF and WebP!</li>
<li>New images that will be added to the Media Library will be converted <strong>automatically</strong>.</li>
<li>Our image optimizer does not modify your original images in any way. <strong>This means security for you and your files.</strong> Files converted to AVIF and WebP format are saved in a separate directory: /wp-content/uploads-webpc/.</li>
<li><strong>You lose nothing</strong> – if you had to remove the plugin, it will remove everything after itself. It does not leave any trace, so you can check it with ease.</li>
</ul>
<h4>Convert WebP and AVIF – it is the future of image optimization!</h4>
<p>Optimize images and raise your website to a new level now! Install the plugin and enjoy the website that loads faster by image optimization. Surely you and your users will appreciate it.</p>
<p>Converting images to WebP and AVIF simultaneously guarantees the lowest weight of your images and compatibility with all browsers. By using <a href="https://url.mattplugins.com/converter-readme-both-formats-upgrade" rel="nofollow ugc">the AVIF format</a> you will reduce the weight of your images even more compared to WebP.</p>
<h4>Support for additional directories</h4>
<p>You can convert WebP and AVIF, and optimize images not only from <code>/uploads</code> directory but also from <code>/plugins</code> and <code>/themes</code> directories. This allows full integration with WebP and AVIF formats!</p>
<h4>Development of the plugin</h4>
<p>If you love our plugin, <a href="https://url.mattplugins.com/converter-readme-development-support-review" rel="nofollow ugc">leave a ★★★★★ review on WordPress.org</a> — it really makes our day and helps others discover it!</p>
<h4>Please also read the FAQ below. Thank you for being with us!</h4>


Converter for Media – Optimize images | Convert WebP & AVIF


Easy to setup, works flawlessly and the author responded quickly to my php customisation request.


Great plugin with fast support

Very good plugin I can only recommend.


Extraordinary! There is no other word to define this plugin. It does everything it promises and more.



I had already used other plugins, but this one is by far the best. Even in the free version, it speeds up the site a lot. I always upload my already optimized images and installing the plugin in the free version, it improved by at least 50% converting the images to WebP.



After I saw these advantages, I purchased the PRO version, which improved the weight of the images even more (at leastleast 30% by converting images from WebP to AVIF).



What can I say more? Worth every penny invested!


Extraordinary! Simply the best!


The plugin works very quickly, is stable, and delivers what it promises. Thank you Matt!


Top quality plugin and support!


Świetna wtyczka. Używam jej we wszystkich stworzonych przeze mnie witrynach


Świetna wtyczka

Good plugin

Just works

Good job


Just as simple plugin that does its work, no drama, no unneeded UI elements, and efficient. 



Thank you for this. 


Appreciation Post


The plugin is titled "Converter for Media - Optimize images | Convert WebP & AVIF", except it doesn't actually convert images to AVIF.  That's a paid only feature.  I have not problem with freemium plugins, but you shouldn't be putting plugins in the .org directory with misleading titles and descriptions claiming to do things they can't without paying for a different version.


Doesn't do what it says


It's the easiest solution for converting images to webp I ever saw. Great job.I had some pics that didn't convert to webp, but I then used a online-converter to fix the "worst misses". Then the plugins solution for filestorage is very easy to understand and a manual replace of not converted files is quite easily done.


Perfect solution for webp

not even a trial of avif? really? zero star.


Thank you very much for creating this plugin and I am happy that someone was able to produce a plugin for WordPress with such attention to detail that works perfectly in all respects. Unlike other plugins, if there is an error on the side of the host or server, it shows and it is well organized both in coding and in producing images and saving in a folder outside the main folder of images, which makes the plugin the best because it causes The main folders are not dumped. It is also excellent in converting images of plugins and templates


The best Converter for wordpress images

Enfin une extension qui fonctionne.

Good compression and fast processing


I've been using it for 3 years now and I'm always enthusiastic about it. It gets better from update to update. Keep up the good work, Mateusz.


Absolute top plugin


I had a disappointing experience with their customer support. When I reached out for help, I was met with responses that felt dismissive and unprofessional. As a developer, I value respectful and constructive communication, especially when troubleshooting issues. Unfortunately, that was lacking here.



I hope the team takes this feedback seriously and works on improving their support interactions. A good product deserves good service.


Suggestions for improvements

Nice and easy to use


I've just used the free version so far, but it's very effective and I install it by default on sites I manage. Easy to use, works well… thank you for making this!


Excellent

Speed up your website by using our WebP & AVIF Converter. Optimize images and serve WebP and AVIF images instead of standard formats!

Imagify Image Optimizer

WP Rocket

<p>Optimize images in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.</p>
<h3>🏆 The Easiest Image Optimization Plugin For WordPress</h3>
<p><a href="https://imagify.io/" rel="nofollow ugc">Imagify</a> is the simplest image optimization plugin for WordPress to optimize images, so your website loads faster and images stay lighter. It’s designed for site owners who want quick and effective results with a very easy setup.</p>
<p>With Imagify, you can resize and compress images and convert them to WebP and AVIF  directly from your WordPress dashboard, with up to 20MB of images optimized each month for free. Image optimization takes just one click and does not require technical knowledge.</p>
<p>Whether you are uploading new images or optimizing an existing media library, Imagify makes image optimization simple, reliable, and easy to manage.</p>
<p>What sets Imagify apart:</p>
<ul>
<li>
<p><strong>WebP and AVIF conversion included in the free plan</strong>, so you can use next-gen image formats right away.</p>
</li>
<li>
<p><strong>Easy to use</strong>, with no advanced configuration to learn.</p>
</li>
<li>
<p><strong>Smart image compression</strong> that does the job for you and reduces file size while preserving image quality.</p>
</li>
<li>
<p><strong>Bulk image optimization</strong> that runs in the background.</p>
</li>
</ul>
<p>Watch the video and see for yourself why Imagify is the easiest image optimizer to make your images lighter and save time:</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/qbqV5yEZ6Og?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<h3>✨ Optimize Images with Imagify – Features at glance:</h3>
<ul>
<li>
<p><strong>Smart Compression (Does the job for you)</strong> – Automatically balances image quality and performance. You don’t need to tweak settings. Imagify optimizes every image for the best compression rate while preserving visual quality, so you save time and get consistent results without having to choose any settings.</p>
</li>
<li>
<p><strong>Lossless Compression (Optional)</strong> – Prefer pixel-perfect quality? Choose lossless compression. This option is ideal for photographers and quality-focused websites.</p>
</li>
<li>
<p><strong>Next-Gen Formats: WebP and AVIF (In one click)</strong> – Convert your images to WebP for wide compatibility or AVIF for superior compression in one click. This helps improve your Google PageSpeed performance score and Core Web Vitals grades.</p>
</li>
<li>
<p><strong>Resize Large Images Automatically</strong> – Resize oversized images to a maximum width of up to 2560 pixels on upload or during optimization. This can reduce file size by up to 80 percent while keeping images optimized on all devices.</p>
</li>
<li>
<p><strong>Asynchronous Bulk Optimization</strong> – Optimize your entire Media Library in the background without slowing down your site. Bulk optimization runs asynchronously, so you can keep working while Imagify handles the image optimization process for you.</p>
</li>
<li>
<p><strong>On-the-Fly Image Resizing</strong> – Resize images directly from the app or within WordPress. This makes it easy to optimize images at the ideal size right away.</p>
</li>
<li>
<p><strong>Original Image Backup</strong> – Keep your original images stored in a separate folder before the optimization process. This makes it easy to restore them at any time.</p>
</li>
<li>
<p><strong>Flexible File and Size Optimization</strong> – Choose which WordPress image sizes you want to optimize, including thumbnail, medium, large, 1536 px, and 2048 px. This helps you optimize only what you actually use and manage your monthly quota more efficiently.</p>
</li>
<li>
<p><strong>Auto-Optimize on Upload</strong> – New images are optimized automatically as soon as you upload them to WordPress. No manual steps and no forgotten images.</p>
</li>
</ul>
<p>✨ In short, you have everything you need to optimize images at scale while keeping quality high and your setup simple.</p>
<h3>💡 Why optimize images with Imagify?</h3>
<p>Imagify is an image optimizer built by the same team behind WP Rocket and focuses on delivering the best performance while saving you time, whether you are new to image optimization or managing a large number of images across multiple websites.</p>
<p>Imagify helps you optimize images, convert them to WebP and AVIF, and easily improve performance, including PageSpeed scores and Core Web Vitals. You’ll make your images load quicker without spending time adjusting settings.</p>
<h3>📸 Optimize and compress images easily</h3>
<p>Imagify helps you optimize images by reducing their file size without losing image quality. Your pages load faster, without changing how your images look to your visitors.</p>
<p>You can compress and resize images as they are uploaded, or optimize existing images in your media library. Imagify supports common image formats, including PDFs.</p>
<p>If images are too large, you can set a maximum width. Oversized images are automatically resized during optimization, proportionally and without cropping.</p>
<p><strong>The part you’ll love the most:</strong> Imagify uses Smart Compression to automatically choose the best balance between image quality and file size, so you get lighter images without visible quality loss or having to tweak settings yourself.</p>
<h3>⚙️ Enjoy image Optimization in the background</h3>
<p>If you have many images, bulk optimization lets you optimize them all at once. The process runs in the background, so you can keep working while Imagify optimizes images for you. Original images are always preserved and can be restored at any time.</p>
<h3>🔄 Convert images to WebP and AVIF</h3>
<p>In addition to resizing and compressing, with Imagify you can convert images to WebP and AVIF without upgrading, <strong>as next-gen image conversion is included in all plans, including the free one.</strong>)</p>
<p>You can choose whether to generate WebP images, AVIF images, or both from the Imagify settings. Once enabled, Imagify creates next-gen versions of your images.</p>
<p>To serve these image formats on your site, you simply enable the option to display images in WebP and AVIF. Imagify then delivers the best format supported by each visitor’s browser.</p>
<p>Image fallback is handled automatically. If a browser does not support WebP or AVIF, the optimized JPG or PNG version is served instead, ensuring full compatibility.</p>
<p>Imagify supports next-gen conversion for all common image formats, including JPG, JPEG, PNG, and GIF.</p>
<p>For instance, you can convert GIF to WebP, JPEG and JPG to WebP, and even PNGto WebP. The same goes for AVIF: you can convert GIF to AVIF, JPEG and JPG to AVIF, PNG to AVIF.</p>
<h3>⚡ Boost your PageSpeed Insights score and optimize Core Web Vitals</h3>
<p>Heavy images are one of the most common reasons pages load slowly. When images are too large or not served in modern formats, they drag down performance and user experience.</p>
<p>Imagify helps you fix this at the source by compressing images and converting them to the next-gen formats mentioned above, so pages load faster and feel smoother to visitors. Such image optimization tasks help your site meet Google’s performance recommendations, fix PageSpeed Insights audits such as <a href="https://imagify.io/blog/serve-next-gen-formats-wordpress/" rel="nofollow ugc">“Serve images in next-gen formats”</a>” and “<a href="https://imagify.io/blog/efficiently-encode-images-wordpress/" rel="nofollow ugc">“Efficiently encode images”</a>, and improve key metrics like Core Web Vitals.</p>
<p>With lighter images across your site, you get faster load times and better performance where it matters most and, piece on the cake, without having to fine-tune performance settings yourself!</p>
<h3>💬 What Do Our Users Think Of Imagify?</h3>
<p>Here’s what our users have to say about us after optimizing their images with Imagify:</p>
<blockquote>
<p>“Images and other media are the largest parts on your web pages (most likely). Therefore don’t forget to optimise images for the web before adding to your site. For WordPress there are many optimisation plugins available. My favourite is Imagify” — <a href="https://twitter.com/wpmark/status/1479128422395830273" rel="nofollow ugc">Mark Wilkinson</a></p>
<p>”To give your images a slimming treatment, without altering them aesthetically, there is a great plugin on WordPress: Imagify. Simple, efficient and functional, it’s really worth a look.”— <a href="https://twitter.com/wpmarmite_en/status/1383072818649255937" rel="nofollow ugc">WP Marmite</a></p>
<p>“Imagify is an awesome tool that is powerful & easy to use. It’s fast, rivals and surpasses other established plugins/software. Awesome!” — <a href="https://twitter.com/SRHDesign/status/663758140505235456" rel="nofollow ugc">Simon Harper</a></p>
<p>“If you want to “squeeze” your images as much as possible and “trim out” your website on the highest professional level… Imagify” — <a href="https://twitter.com/Free_LanceTools/status/685503950909476865" rel="nofollow ugc">Ivica Delic</a></p>
<p>“Clearly Imagify is the most awesome WordPress plugin to compress images on your website! A must try” — <a href="https://twitter.com/EricWaltR/status/679053496382038016" rel="nofollow ugc">Eric Walter</a></p>
</blockquote>
<h3>💰 Is Imagify Free?</h3>
<p>You can optimize for free 20MB of images (that’s about 200 images) every month. You can also convert to the next-gen WebP format for free.</p>
<p>Need to compress more images? Have a look at our plans: <a href="https://imagify.io/pricing" rel="nofollow ugc">https://imagify.io/pricing</a></p>
<h3>💡 Want Image Optimization Tips?</h3>
<p>If you want to optimize images and know more about using WebP images on WordPress, improving your PageSpeed score with Imagify, or compressing multiple images online, take a look at our blog: <a href="https://imagify.io/blog/" rel="nofollow ugc">https://imagify.io/blog/</a></p>
<p>It’s packed with advice on image compression and so much more!</p>
<ul>
<li><a href="https://imagify.io/blog/how-to-convert-images-to-webp/" rel="nofollow ugc">How to Convert Images to WebP on WordPress with Imagify</a></li>
<li><a href="https://imagify.io/blog/image-optimization-manual-for-wordpress/" rel="nofollow ugc">How to Optimize Images on WordPress for Performance and SEO</a></li>
<li><a href="https://imagify.io/blog/reduce-image-size-without-losing-quality/" rel="nofollow ugc">How to Reduce Image Size Without Losing Quality (and Save Space)</a></li>
<li><a href="https://imagify.io/blog/how-to-resize-compress-multiple-images-online/" rel="nofollow ugc">How to Resize and Compress Multiple Images Online (Easy Methods)</a></li>
<li><a href="https://imagify.io/blog/how-to-make-photos-load-faster-wordpress/" rel="nofollow ugc">How to Make Photos Load Faster on WordPress: 6 Key Tactics</a></li>
<li><a href="https://imagify.io/blog/optimize-images-page-speed-google/" rel="nofollow ugc">How to Optimize Images for Page Speed (and Google)</a></li>
</ul>
<h3>👥 Who Are We?</h3>
<p>We are <a href="https://wp-media.me/" rel="nofollow ugc">WP Media</a>, the company behind WP Rocket, the best caching plugin for WordPress.</p>
<p>Our mission is to improve the web, we are making it faster with <a href="https://wp-rocket.me/" rel="nofollow ugc">WP Rocket</a> and lighter with Imagify.</p>
<h3>✉️ Get In Touch!</h3>
<ul>
<li>Website: <a href="https://imagify.io" rel="nofollow ugc">Imagify.io</a></li>
<li>Contact Us: <a href="https://imagify.io/contact" rel="nofollow ugc">https://imagify.io/contact</a></li>
<li>Twitter: <a href="https://twitter.com/imagify" rel="nofollow ugc">https://twitter.com/imagify</a></li>
</ul>
<h3>🚀 Related Plugins</h3>
<ul>
<li><a href="https://wp-rocket.me/" rel="nofollow ugc">WP Rocket</a>: Best caching plugin to speed-up your WordPress website.</li>
<li><a href="https://wordpress.org/plugins/rocket-lazy-load/" rel="ugc">Lazy Load</a>: Best Lazy Load script to reduce the number of HTTP requests and improve the website’s loading time.</li>
</ul>
<p>License: GPLv2 or later<br />
License URI: http://www.gnu.org/licenses/gpl-2.0.html</p>


Imagify: Optimize Images for Top Speed (Compress & Convert to WebP/AVIF)


I am using this for quite a sometime now and must say that it gives me back good scores in Google Page Speed and Lighthouse.


Excellent Image Optimizer

Should be improved


Good UI but functionality does not work.All the time if you press optimize it showing loading and loading and optimizing and optimizing but its never end.


Does not work!

Super good


This is a great tool with an excellent support.


Great tool


Highly reccomend this plugin! easy and gets the job done


Excellent plugin


It's our favorite plugin to optimize images, works good and solves the problem. 


Top plugin to optimize images

I use it on all my projects

Optimize images in 1‑click: compress, resize & convert to WebP/AVIF - free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.

Converter for Media – Optimize images | Convert WebP & AVIF vs Imagify: Optimize Images for Top Speed (Compress & Convert to WebP/AVIF)