Mateusz Gbiorczyk

<p><strong>Speed up your website using our ease image optimizer by serving WebP and AVIF images.</strong> By replacing files in standard JPEG, PNG and GIF formats with WebP and AVIF formats, you can save over a half of the page weight without losing quality.</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Ls2h38avpRw?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p>After installing the plugin, you can optimize your entire Media Library with a single click — no further action required. When image optimization finishes, every visitor will automatically receive new images with significantly reduced file sizes.</p>
<p>As of today, over 95% of users use browsers that support the WebP format. The loading time of your website depends to a large extent on its weight and the level of image optimization. <strong>Using our WebP Converter, now you can and speed up it in a few seconds without much effort!</strong></p>
<p>This will be a profit both for your users who will not have to download so much data, but also for a server that will be less loaded. Remember that a better optimized website also affects your Google ranking. Image optimization is very important.</p>
<h4>AVIF support</h4>
<p>Now in <a href="https://url.mattplugins.com/converter-readme-avif-support-upgrade" rel="nofollow ugc">the PRO version</a> you can use AVIF as the output format for your images. The AVIF format is a new extension — is the successor to WebP. <strong>Images converted to the AVIF format weigh about 50% less than images converted only to the WebP format</strong>, while maintaining better image quality.</p>
<p>Enjoy peace of mind knowing that AVIF is supported by over 90% of browsers. And if any visitor has an older browser, our plugin will automatically fall back to WebP — so every user gets fast, high-quality images without a hitch.</p>
<p>Unlock the magic of AVIF in our PRO version — <a href="https://url.mattplugins.com/converter-readme-avif-support-upgrade-2" rel="nofollow ugc">upgrade today</a> for unparalleled image performance.</p>
<h4>How does this work?</h4>
<p>When a browser tries to load an image file, the plugin checks if it supports the AVIF format (if enabled in the plugin settings). If so, the browser will receive the equivalent of the original image in the AVIF format. If it does not support AVIF, but supports the WebP format, the browser will receive the equivalent of the original image in WebP format. In case the browser does not support either WebP or AVIF, the original image is loaded. <strong>This means full support for all browsers.</strong></p>
<p>A guide on how to test whether the plugin is working properly can be found <a href="https://mattplugins.com/docs/how-to-test-converter-for-media-plugin" rel="nofollow ugc">here</a>.</p>
<h4>Additional information</h4>
<ul>
<li>If you have just installed the plugin, you can optimize images with <strong>one click</strong>. Image size will be smaller after generate AVIF and WebP!</li>
<li>New images that will be added to the Media Library will be converted <strong>automatically</strong>.</li>
<li>Our image optimizer does not modify your original images in any way. <strong>This means security for you and your files.</strong> Files converted to AVIF and WebP format are saved in a separate directory: /wp-content/uploads-webpc/.</li>
<li><strong>You lose nothing</strong> – if you had to remove the plugin, it will remove everything after itself. It does not leave any trace, so you can check it with ease.</li>
</ul>
<h4>Convert WebP and AVIF – it is the future of image optimization!</h4>
<p>Optimize images and raise your website to a new level now! Install the plugin and enjoy the website that loads faster by image optimization. Surely you and your users will appreciate it.</p>
<p>Converting images to WebP and AVIF simultaneously guarantees the lowest weight of your images and compatibility with all browsers. By using <a href="https://url.mattplugins.com/converter-readme-both-formats-upgrade" rel="nofollow ugc">the AVIF format</a> you will reduce the weight of your images even more compared to WebP.</p>
<h4>Support for additional directories</h4>
<p>You can convert WebP and AVIF, and optimize images not only from <code>/uploads</code> directory but also from <code>/plugins</code> and <code>/themes</code> directories. This allows full integration with WebP and AVIF formats!</p>
<h4>Development of the plugin</h4>
<p>If you love our plugin, <a href="https://url.mattplugins.com/converter-readme-development-support-review" rel="nofollow ugc">leave a ★★★★★ review on WordPress.org</a> — it really makes our day and helps others discover it!</p>
<h4>Please also read the FAQ below. Thank you for being with us!</h4>


Converter for Media – Optimize images | Convert WebP & AVIF


Easy to setup, works flawlessly and the author responded quickly to my php customisation request.


Great plugin with fast support

Very good plugin I can only recommend.


Extraordinary! There is no other word to define this plugin. It does everything it promises and more.



I had already used other plugins, but this one is by far the best. Even in the free version, it speeds up the site a lot. I always upload my already optimized images and installing the plugin in the free version, it improved by at least 50% converting the images to WebP.



After I saw these advantages, I purchased the PRO version, which improved the weight of the images even more (at leastleast 30% by converting images from WebP to AVIF).



What can I say more? Worth every penny invested!


Extraordinary! Simply the best!


The plugin works very quickly, is stable, and delivers what it promises. Thank you Matt!


Top quality plugin and support!


Świetna wtyczka. Używam jej we wszystkich stworzonych przeze mnie witrynach


Świetna wtyczka

Good plugin

Just works

Good job


Just as simple plugin that does its work, no drama, no unneeded UI elements, and efficient. 



Thank you for this. 


Appreciation Post


The plugin is titled "Converter for Media - Optimize images | Convert WebP & AVIF", except it doesn't actually convert images to AVIF.  That's a paid only feature.  I have not problem with freemium plugins, but you shouldn't be putting plugins in the .org directory with misleading titles and descriptions claiming to do things they can't without paying for a different version.


Doesn't do what it says


It's the easiest solution for converting images to webp I ever saw. Great job.I had some pics that didn't convert to webp, but I then used a online-converter to fix the "worst misses". Then the plugins solution for filestorage is very easy to understand and a manual replace of not converted files is quite easily done.


Perfect solution for webp

not even a trial of avif? really? zero star.


Thank you very much for creating this plugin and I am happy that someone was able to produce a plugin for WordPress with such attention to detail that works perfectly in all respects. Unlike other plugins, if there is an error on the side of the host or server, it shows and it is well organized both in coding and in producing images and saving in a folder outside the main folder of images, which makes the plugin the best because it causes The main folders are not dumped. It is also excellent in converting images of plugins and templates


The best Converter for wordpress images

Enfin une extension qui fonctionne.

Good compression and fast processing


I've been using it for 3 years now and I'm always enthusiastic about it. It gets better from update to update. Keep up the good work, Mateusz.


Absolute top plugin


I had a disappointing experience with their customer support. When I reached out for help, I was met with responses that felt dismissive and unprofessional. As a developer, I value respectful and constructive communication, especially when troubleshooting issues. Unfortunately, that was lacking here.



I hope the team takes this feedback seriously and works on improving their support interactions. A good product deserves good service.


Suggestions for improvements

Nice and easy to use


I've just used the free version so far, but it's very effective and I install it by default on sites I manage. Easy to use, works well… thank you for making this!


Excellent

Speed up your website by using our WebP & AVIF Converter. Optimize images and serve WebP and AVIF images instead of standard formats!

Darko G.

MegaOptim

<p>MegaOptim 2.0 is a WordPress image optimizer built around three goals:</p>
<ol>
<li><strong>Further compress existing WebP and AVIF images.</strong> Next-gen formats are already small — MegaOptim 2.0 squeezes more out of them while keeping originals intact.</li>
<li><strong>Convert old JPG, PNG, and GIF images to WebP or AVIF.</strong> Modernize your Media Library and serve next-gen formats to supported browsers, with the original file preserved as a fallback.</li>
<li><strong>Optimize old formats in place.</strong> Make JPEG and PNG smaller without changing the format — useful when you want savings but don’t want a next-gen conversion. GIF, WebP, and AVIF compression are available through MegaOptim Cloud.</li>
</ol>
<p>The plugin is <strong>free</strong> when you use the local method (GD or Imagick on your server). For smarter compression — including further optimization of existing WebP and AVIF files — add an API key and use <strong>MegaOptim Cloud</strong>, available for around <strong>$54 per year</strong> on <strong>unlimited sites</strong>.</p>
<h4>Why Use MegaOptim?</h4>
<ul>
<li>Further compress existing WebP and AVIF images for extra savings</li>
<li>Convert JPEG, PNG, and GIF images to WebP or AVIF</li>
<li>Optimize JPEG and PNG in place with no format change (GIF/WebP/AVIF compression via Cloud)</li>
<li>Bulk process the WordPress Media Library</li>
<li>Browse and process folders outside the Media Library</li>
<li>Free local processing or smarter MegaOptim Cloud compression</li>
<li>Automatically convert or compress newly uploaded images</li>
<li>Serve WebP and AVIF with Apache <code>.htaccess</code> or PHP passthru</li>
<li>Track background jobs with a built-in queue monitor</li>
<li>Restore compressed originals from backup or remove generated next-gen files</li>
<li>Optionally process retina images generated by WP Retina 2x / Perfect Images</li>
<li>Use WP-CLI for bulk conversion, stats, reset, logs, and queue tools</li>
</ul>
<h4>Free Local Processing or MegaOptim Cloud</h4>
<p>MegaOptim works without an API key. If your server has GD or Imagick, you can convert JPEG/PNG/GIF to WebP, generate AVIF where your server supports it, and compress JPEG and PNG entirely on your own server — free, forever. GIF, WebP, and AVIF compression are available via MegaOptim Cloud.</p>
<p>For noticeably better results — including further compression of existing WebP and AVIF images, smarter JPEG/PNG optimization, and broader AVIF support — add a MegaOptim API key. MegaOptim Cloud offloads processing from your server and costs just <strong>$54 per year</strong> for <strong>unlimited sites</strong>. Get an API key from <a href="https://app.megaoptim.com/" rel="noopener noreferrer nofollow ugc">the MegaOptim dashboard</a> and see plans at <a href="https://megaoptim.com/pricing/" rel="noopener noreferrer nofollow ugc">MegaOptim pricing</a>.</p>
<h4>What MegaOptim 2.0 Can Do</h4>
<ul>
<li>Next-gen optimization: Further compress existing WebP and AVIF images through MegaOptim Cloud</li>
<li>Convert mode: Generate WebP or AVIF versions from JPEG, PNG, and GIF images</li>
<li>Compress mode: Optimize original images in place (no format change) with local or smart cloud compression</li>
<li>Media Library view: Process individual images, selected images, or run bulk jobs across the library</li>
<li>File System view: Browse folders on your server and bulk-process images outside the Media Library</li>
<li>Upload automation: Automatically convert or compress new uploads in the background</li>
<li>Delivery settings: Choose Apache <code>.htaccess</code> rules or PHP passthru rewriting to serve WebP and AVIF</li>
<li>Queue monitor: Watch active jobs, progress, failures, and background processing state</li>
<li>Tools page: Run restore actions for compressed originals or remove generated WebP/AVIF derivatives</li>
<li>Restore support: Restore compressed images from backup and regenerate thumbnails</li>
<li>Logging and diagnostics: Use the built-in log viewer and queue statistics through WP-CLI</li>
<li>Retina support: Optionally process <code>@2x</code> images created by WP Retina 2x or Perfect Images</li>
</ul>
<h4>Originals Preserved</h4>
<p>MegaOptim 2.0 keeps your original uploads in place and generates next-gen derivatives alongside them. On the front end, MegaOptim serves the best format the visitor’s browser supports while keeping the original file available as a fallback.</p>
<h4>Migration From Older MegaOptim Versions</h4>
<p>MegaOptim 2.0 includes background migration for legacy settings and older attachment data. Existing users can upgrade and let MegaOptim migrate data in batches, with progress shown inside the admin UI while migration is running.</p>


MegaOptim Image Optimizer – Optimize WebP & AVIF, Compress Images, Convert to WebP & AVIF

Further compress WebP and AVIF images, convert old JPG, PNG, and GIF uploads to next-gen formats, and optimize JPEG and PNG files in place.

Converter for Media – Optimize images | Convert WebP & AVIF vs MegaOptim Image Optimizer – Optimize WebP & AVIF, Compress Images, Convert to WebP & AVIF