Mateusz Gbiorczyk

<p><strong>Speed up your website using our ease image optimizer by serving WebP and AVIF images.</strong> By replacing files in standard JPEG, PNG and GIF formats with WebP and AVIF formats, you can save over a half of the page weight without losing quality.</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Ls2h38avpRw?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p>After installing the plugin, you can optimize your entire Media Library with a single click — no further action required. When image optimization finishes, every visitor will automatically receive new images with significantly reduced file sizes.</p>
<p>As of today, over 95% of users use browsers that support the WebP format. The loading time of your website depends to a large extent on its weight and the level of image optimization. <strong>Using our WebP Converter, now you can and speed up it in a few seconds without much effort!</strong></p>
<p>This will be a profit both for your users who will not have to download so much data, but also for a server that will be less loaded. Remember that a better optimized website also affects your Google ranking. Image optimization is very important.</p>
<h4>AVIF support</h4>
<p>Now in <a href="https://url.mattplugins.com/converter-readme-avif-support-upgrade" rel="nofollow ugc">the PRO version</a> you can use AVIF as the output format for your images. The AVIF format is a new extension — is the successor to WebP. <strong>Images converted to the AVIF format weigh about 50% less than images converted only to the WebP format</strong>, while maintaining better image quality.</p>
<p>Enjoy peace of mind knowing that AVIF is supported by over 90% of browsers. And if any visitor has an older browser, our plugin will automatically fall back to WebP — so every user gets fast, high-quality images without a hitch.</p>
<p>Unlock the magic of AVIF in our PRO version — <a href="https://url.mattplugins.com/converter-readme-avif-support-upgrade-2" rel="nofollow ugc">upgrade today</a> for unparalleled image performance.</p>
<h4>How does this work?</h4>
<p>When a browser tries to load an image file, the plugin checks if it supports the AVIF format (if enabled in the plugin settings). If so, the browser will receive the equivalent of the original image in the AVIF format. If it does not support AVIF, but supports the WebP format, the browser will receive the equivalent of the original image in WebP format. In case the browser does not support either WebP or AVIF, the original image is loaded. <strong>This means full support for all browsers.</strong></p>
<p>A guide on how to test whether the plugin is working properly can be found <a href="https://mattplugins.com/docs/how-to-test-converter-for-media-plugin" rel="nofollow ugc">here</a>.</p>
<h4>Additional information</h4>
<ul>
<li>If you have just installed the plugin, you can optimize images with <strong>one click</strong>. Image size will be smaller after generate AVIF and WebP!</li>
<li>New images that will be added to the Media Library will be converted <strong>automatically</strong>.</li>
<li>Our image optimizer does not modify your original images in any way. <strong>This means security for you and your files.</strong> Files converted to AVIF and WebP format are saved in a separate directory: /wp-content/uploads-webpc/.</li>
<li><strong>You lose nothing</strong> – if you had to remove the plugin, it will remove everything after itself. It does not leave any trace, so you can check it with ease.</li>
</ul>
<h4>Convert WebP and AVIF – it is the future of image optimization!</h4>
<p>Optimize images and raise your website to a new level now! Install the plugin and enjoy the website that loads faster by image optimization. Surely you and your users will appreciate it.</p>
<p>Converting images to WebP and AVIF simultaneously guarantees the lowest weight of your images and compatibility with all browsers. By using <a href="https://url.mattplugins.com/converter-readme-both-formats-upgrade" rel="nofollow ugc">the AVIF format</a> you will reduce the weight of your images even more compared to WebP.</p>
<h4>Support for additional directories</h4>
<p>You can convert WebP and AVIF, and optimize images not only from <code>/uploads</code> directory but also from <code>/plugins</code> and <code>/themes</code> directories. This allows full integration with WebP and AVIF formats!</p>
<h4>Development of the plugin</h4>
<p>If you love our plugin, <a href="https://url.mattplugins.com/converter-readme-development-support-review" rel="nofollow ugc">leave a ★★★★★ review on WordPress.org</a> — it really makes our day and helps others discover it!</p>
<h4>Please also read the FAQ below. Thank you for being with us!</h4>


Converter for Media – Optimize images | Convert WebP & AVIF


Easy to setup, works flawlessly and the author responded quickly to my php customisation request.


Great plugin with fast support

Very good plugin I can only recommend.


Extraordinary! There is no other word to define this plugin. It does everything it promises and more.



I had already used other plugins, but this one is by far the best. Even in the free version, it speeds up the site a lot. I always upload my already optimized images and installing the plugin in the free version, it improved by at least 50% converting the images to WebP.



After I saw these advantages, I purchased the PRO version, which improved the weight of the images even more (at leastleast 30% by converting images from WebP to AVIF).



What can I say more? Worth every penny invested!


Extraordinary! Simply the best!


The plugin works very quickly, is stable, and delivers what it promises. Thank you Matt!


Top quality plugin and support!


Świetna wtyczka. Używam jej we wszystkich stworzonych przeze mnie witrynach


Świetna wtyczka

Just works

Good job


Just as simple plugin that does its work, no drama, no unneeded UI elements, and efficient. 



Thank you for this. 


Appreciation Post


The plugin is titled "Converter for Media - Optimize images | Convert WebP & AVIF", except it doesn't actually convert images to AVIF.  That's a paid only feature.  I have not problem with freemium plugins, but you shouldn't be putting plugins in the .org directory with misleading titles and descriptions claiming to do things they can't without paying for a different version.


Doesn't do what it says


It's the easiest solution for converting images to webp I ever saw. Great job.I had some pics that didn't convert to webp, but I then used a online-converter to fix the "worst misses". Then the plugins solution for filestorage is very easy to understand and a manual replace of not converted files is quite easily done.


Perfect solution for webp

not even a trial of avif? really? zero star.


Thank you very much for creating this plugin and I am happy that someone was able to produce a plugin for WordPress with such attention to detail that works perfectly in all respects. Unlike other plugins, if there is an error on the side of the host or server, it shows and it is well organized both in coding and in producing images and saving in a folder outside the main folder of images, which makes the plugin the best because it causes The main folders are not dumped. It is also excellent in converting images of plugins and templates


The best Converter for wordpress images

Enfin une extension qui fonctionne.

Good compression and fast processing


I've been using it for 3 years now and I'm always enthusiastic about it. It gets better from update to update. Keep up the good work, Mateusz.


Absolute top plugin


I had a disappointing experience with their customer support. When I reached out for help, I was met with responses that felt dismissive and unprofessional. As a developer, I value respectful and constructive communication, especially when troubleshooting issues. Unfortunately, that was lacking here.



I hope the team takes this feedback seriously and works on improving their support interactions. A good product deserves good service.


Suggestions for improvements

Nice and easy to use

Speed up your website by using our WebP & AVIF Converter. Optimize images and serve WebP and AVIF images instead of standard formats!

Optimole

<p>Optimole is the complete image optimization powerhouse that helps you compress images automatically, resize them, and deliver your images via lightning-fast CDN from 450+ locations. From product images to portfolio photos, Optimole handles it all. With WebP and AVIF conversion, intelligent lazy loading, and ML-powered optimization, Optimole dramatically improves page speed, Core Web Vitals, and SEO rankings—all with zero configuration required. Say goodbye to slow-loading images and hello to a faster website that visitors and search engines will love.</p>
<h3>⚡ Quick Links</h3>
<ul>
<li><a href="https://optimole.com/test-drive/?utm_source=wpadmin&utm_medium=readme&utm_campaign=optimole" rel="nofollow ugc">Test Your Site</a> – See how much faster we can make your site</li>
<li><a href="https://docs.optimole.com/" rel="nofollow ugc">Documentation</a> – Learn how to use all features</li>
<li><a href="https://wordpress.org/support/plugin/optimole-wp/" rel="ugc">Support Forum</a> – Get help from our team</li>
<li><a href="https://optimole.com/how-to-speed-up-wordpress/?utm_source=wpadmin&utm_medium=readme&utm_campaign=optimole" rel="nofollow ugc">How to Speed Up WordPress</a> – Essential optimization tips</li>
<li><a href="https://optimole.com/pricing/?utm_source=wpadmin&utm_medium=readme&utm_campaign=optimole" rel="nofollow ugc">Go Pro</a> – Upgrade for more monthly visits</li>
</ul>
<h3>🚀 Summary of What Optimole Does</h3>
<ul>
<li><strong>Compress images without quality loss</strong> – ML-powered technology preserves details</li>
<li><strong>Global AWS CloudFront CDN</strong> – 450+ locations for instant loading</li>
<li><strong>WebP & AVIF conversion</strong> – Up to 80% smaller file sizes</li>
<li><strong>[PRO] Complete image offloading</strong> – Store images in the cloud and free up server space with one-click restoration</li>
<li><strong>jQuery-free lazy loading</strong> – Improves Core Web Vitals</li>
<li><strong>Adaptive image sizing</strong> – Perfect fit for every device</li>
<li><strong>Cloud media library</strong> – Manage assets across multiple sites</li>
<li><strong>Support for all file types</strong> – Images, video, audio, documents</li>
<li><strong>Automatic watermarking</strong> – Protect your visual content</li>
<li><strong>Zero configuration needed</strong> – Install and forget</li>
<li><strong>Free plan with all features</strong> – For sites with up to 2000 <a href="https://docs.optimole.com/article/1134-how-optimole-counts-the-number-of-visitors" rel="nofollow ugc">visits</a>/month</li>
</ul>
<h3>Why Choose Optimole Over Other Image Optimization Plugins?</h3>
<ul>
<li><strong>Truly Automated Optimization</strong> – Install once and let our cloud-based system handle everything</li>
<li><strong>Compress images in bulk</strong> – Process your entire media library with one click</li>
<li><strong>Smaller Images, Same Visual Quality</strong> – Advanced ML-powered compression preserves image details</li>
<li><strong>Perfect Size for Every Device</strong> – Images dynamically resized for each visitor’s exact screen dimensions</li>
<li><strong>Lightning-Fast Global CDN</strong> – Free delivery from 450+ locations worldwide for instant loading</li>
<li><strong>Automatic Next-Gen Formats</strong> – WebP and AVIF conversion reduces file size by up to 80%</li>
<li><strong>Zero Server Resource Usage</strong> – All processing happens in our cloud, keeping your hosting resources free</li>
<li><strong>WooCommerce Performance Boost</strong> – Optimized product galleries load faster, increasing conversions</li>
<li><strong>Eliminate Content Shifting</strong> – Perfect placeholder dimensions prevent Cumulative Layout Shift (CLS)</li>
<li><strong>Significant Core Web Vitals</strong> Improvement – Lower Largest Contentful Paint (LCP) scores</li>
<li><strong>Complete Media Management</strong> – Cloud library with Digital Asset Management features</li>
</ul>
<p><iframe loading="lazy" title="Boost your site's performance with Optimole's image optimization" width="750" height="422" src="https://www.youtube.com/embed/siCm0fhNes0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h3>What’s the Magic Behind Optimole’s Image Optimization?</h3>
<p>Optimole handles image optimization seamlessly in the cloud—tailored to each visitor in real time. Once installed, it automatically replaces your image URLs with cloud-based ones, without altering the original files on your server.</p>
<p>When someone visits your site, Optimole instantly <strong>detects their device type, screen size, browser, and connection speed</strong>. Based on this data, it delivers the <strong>ideal version</strong> of each image—perfectly resized, compressed, and converted into the most efficient format their browser supports.</p>
<h3>How Many Images Can Be Optimized? (Unlimited)</h3>
<p>We offer an unlimited number of image optimizations in both Free and Pro plans, you will be able to optimize an unlimited number of images for up to 2000 <a href="https://docs.optimole.com/article/1134-how-optimole-counts-the-number-of-visitors" rel="nofollow ugc">monthly visits</a>. All are delivered from more than <strong>450+ locations</strong> around the globe.</p>
<h3>Features That Make Optimole The Ultimate Image Solution:</h3>
<h4>🔄 Seamless Bulk Optimization</h4>
<p>Optimize your entire media library with a single click. Optimole processes your images in the background, so you don’t need to keep your browser open during optimization. Perfect for existing websites with large image collections.</p>
<h4>🚀 One-Click Image Offloading [PRO]</h4>
<p>Free up valuable server space by offloading your entire media library to Optimole’s secure cloud storage. All your images are safely stored and delivered from our optimized CDN, reducing your hosting costs and server load. Need your images back on your server? Our seamless one-click restoration process makes it easy to transfer everything back<br />
whenever you want, giving you complete flexibility and control over your media assets.</p>
<h4>🌎 CDN</h4>
<p>Optimole provides free access to an AWS CloudFront CDN with edge locations in more than 450+ cities around the globe.</p>
<h4>🖼️ ML-Powered Smart Compression</h4>
<p>Our machine learning algorithms analyze each image to determine the optimal compression level that balances quality and file size. Unlike basic compression tools, Optimole’s smart compression adapts to image content, preserving important details while aggressively compressing areas where quality loss won’t be noticeable. Making it easy to compress images without sacrificing quality.</p>
<h4>🔄 Intelligent Format-Based Optimization</h4>
<p>Our advanced cloud-based transformation process optimizes images based on format and serves them in next-gen formats automatically. If your visitor’s browser supports WebP or AVIF, Optimole instantly converts and delivers these formats, reducing file size by up to 80% compared to traditional JPEG and PNG, while maintaining visual quality.</p>
<h4>💾 Advanced Digital Asset Management (DAM)</h4>
<p>Take complete control of your media with our built-in DAM system. Store images in the Optimole Cloud to save server space and easily share assets between multiple websites. Our seamless integration with Elementor Builder and WordPress core editor means you can access your optimized cloud images directly from your familiar editing interfaces.</p>
<h4>📏 Exact Responsive Sizing</h4>
<p>Optimole delivers just one image perfectly sized for each visitor’s exact device dimensions – no more generating multiple image sizes or guessing at breakpoints. This means mobile users don’t download desktop-sized images, and desktop users get appropriately high-resolution versions.</p>
<h4>📱 Retina & High-DPR Display Support</h4>
<p>Automatically detect high-resolution displays like Retina screens and deliver images with the perfect Device Pixel Ratio (DPR). Your images will look crisp and sharp on the latest devices without unnecessarily large file sizes on standard displays.</p>
<h4>⚡ No Content Shifting with Advanced Lazy Loading</h4>
<p>Our lightweight lazy loading defers offscreen images for faster initial page loads without any content shifting. Optimole’s implementation doesn’t rely on heavy jQuery dependencies, making it faster than other lazy loading solutions while being more compatible with modern themes.</p>
<h4>🔍 AI-Powered Smart Cropping</h4>
<p>Maintain focus on the important elements in your images with our intelligent cropping system. Whether it’s faces in portraits, products in e-commerce shots, or key elements in landscapes, smart cropping ensures proper sizing without losing the subject’s focus. This is especially valuable for responsive designs where image dimensions change dramatically.</p>
<h4>💧 Customizable Watermarking</h4>
<p>Protect your images with automatic watermarking. Configure your watermark once, select positioning and opacity, and Optimole will apply it to all future uploads automatically. Perfect for photographers, artists, and content creators who need to protect their work.</p>
<h4>🖼️ Multiple File Type Support</h4>
<p>Optimole goes beyond just images. Our cloud dashboard supports uploading and managing a wide variety of file types, including videos, audio files, PDFs, documents, and more. This makes Optimole a comprehensive media management solution, not just an image optimizer. Store all your media assets in one place, organize them efficiently, and access them across all your websites with our cloud library system.</p>
<h4>🌈 Enhanced User Experience Features</h4>
<ul>
<li><strong>Custom Lazy Load Placeholders</strong> – Add brand-matching colors to your lazy-loading placeholders</li>
<li><strong>Adaptive Quality</strong> – Automatically adjust image quality for visitors on slower connections</li>
<li><strong>Background Optimization</strong> – Process images without keeping browser tabs open</li>
<li><strong>Zero Content Shifting</strong> – Prevent layout shifts with perfectly sized placeholders</li>
</ul>
<h3>Real-World Use Cases Where Optimole Shines</h3>
<h4>🛍️ E-commerce Success Story</h4>
<p><strong>Challenge</strong><br />
An online store owner with thousands of product photos was experiencing slow loading times—especially on mobile—leading to high bounce rates and abandoned carts.</p>
<p><strong>Solution</strong><br />
After installing <strong>Optimole</strong>, product photos were automatically compressed and served in <strong>WebP</strong> format from the global <strong>CDN</strong>. Mobile shoppers now see perfectly sized images for their devices.</p>
<p><strong>Results</strong><br />
– Significantly reduced page load times<br />
– Improved mobile conversions<br />
– Better Google Core Web Vitals scores<br />
– Faster checkout completion and fewer abandoned carts</p>
<h4>📸 Photography Portfolio Transformation</h4>
<p><strong>Challenge</strong><br />
A professional photographer needed to showcase a high-resolution portfolio online without sacrificing photos quality or website performance.</p>
<p><strong>Solution</strong><br />
<strong>Optimole’s</strong> lossless compression preserved the fine details in their work while substantially reducing file sizes. The built-in watermarking protected the images, and adaptive sizing ensured visitors on all devices could appreciate the work.</p>
<p><strong>Results</strong><br />
– Noticeably faster portfolio page loading<br />
– Maintained premium photo quality<br />
– Prevented unauthorized use with watermarking<br />
– Freed up server space via cloud storage</p>
<h4>🌍 Travel Blog Acceleration</h4>
<p><strong>Challenge</strong><br />
A travel blog featured beautiful destination photography, but large images were causing slow loading and high bounce rates—especially for readers in remote locations.</p>
<p><strong>🛠Solution</strong><br />
<strong>Optimole’s</strong> smart compression, <strong>WebP</strong> conversion, and global <strong>CDN</strong> drastically reduced image loading times. The AI-powered smart cropping kept the focus on key elements, regardless of screen size.</p>
<p><strong>Results</strong><br />
– Faster loading for readers, even in low-bandwidth areas<br />
– Increased reader engagement<br />
– More pages viewed per session<br />
– Boost in advertising revenue through longer time-on-site</p>
<h4>📰 Multi-Author News Site Optimization</h4>
<p><strong>Challenge</strong><br />
A news website with dozens of authors struggled with inconsistent image sizes and formats, causing layout shifts and performance issues.</p>
<p><strong>Solution</strong><br />
<strong>Optimole</strong> automatically standardized all uploaded images—fixing dimensions, optimizing compression, and ensuring consistent quality sitewide, regardless of who uploaded the content.</p>
<p><strong>Results</strong><br />
– Layout shifts from images were virtually eliminated<br />
– Bandwidth usage significantly reduced<br />
– Core Web Vitals scores improved<br />
– Editors saved time with no need to manually resize or compress images</p>
<h3>Comprehensive Compatibility & Security</h3>
<p>Optimole works seamlessly with:</p>
<ul>
<li>Supports all major page builders: Elementor, Divi, Beaver Builder, WPBakery, Otter Blocks, Gutenberg, and more</li>
<li>Compatible with popular WordPress themes: Neve, Hestia, Astra, GeneratePress, Kadence, and others</li>
<li>Built for e-commerce: Seamless integration with WooCommerce to optimize product photos and galleries</li>
<li>Works flawlessly with caching plugins: Super Page Cache, WP Rocket, W3 Total Cache, LiteSpeed Cache, and more</li>
</ul>
<p>Your security is our top priority – we don’t store stripped EXIF data on our service. Optimole works behind the scenes and won’t interact with your site’s visitors or collect their data. Our privacy-first approach means we only process what’s needed for optimization. <a href="https://optimole.com/terms/" rel="nofollow ugc">Terms of Service</a></p>
<h3>Clean Installation & Complete Reversibility</h3>
<p>Optimole installs in seconds with a user-friendly onboarding flow and one-click preset configurations tailored for optimal results. Once set up, it quietly runs in the background—continuously optimizing your images without any extra work from your side.</p>
<p>Changed your mind? No problem. Optimole offers a clean uninstall process that restores your site to its original state—no leftover code, no clutter in your database.</p>
<h3>Ready to Scale? Go Pro</h3>
<p>Premium plans start from support for 40,000 monthly visits and scale up to 3 million visits. Need even more? We’re happy to help with custom plans tailored to your needs.</p>
<p>All images are delivered via AWS CloudFront, using a global network of 450+ edge locations for lightning-fast load times, anywhere in the world.</p>
<p>Pro is ideal for photographers, agencies, and businesses managing large volumes of photos online. As a Pro user, you’ll get priority support and the option to use a custom CNAME—so your image URLs reflect your brand while being served at top speed. <a href="https://optimole.com/pricing/?utm_source=wpadmin&utm_medium=readme&utm_campaign=optimole" rel="nofollow ugc">Get Optimole Pro</a>.</p>
<h3>What Our Users Say About Optimole</h3>
<p><strong>Made a 50% speed difference</strong></p>
<p>This is a brilliant plugin that I used to replace Nitro, which unaccountably lowered my loading speed massively after a site restore. It does the job and plays nicely with other plugins so far as I can tell.</p>
<p>🧑‍💻 JS Wilkins, Website Owner</p>
<p><strong>Better Than Any Other Image Plugin</strong></p>
<p>Increased my site speed as any other image plugin did not in the past! Performance for mobile reached 94 in (Lighthouse) without tuning anything else in my site.</p>
<p>🧑‍💻 Domingosanna, Website Owner</p>
<p><strong>Great Performance, Support & Savings</strong></p>
<p>Beautiful product. Works great. Nice design. Excellent customer support. Saving a ton on hosting costs by going this route. happy happy joy joy.</p>
<p>🧑‍💻 Alex Williams, Business Owner</p>
<h3>Support</h3>
<p>We’re here to help. Feel free to open a new thread on the <a href="https://wordpress.org/support/plugin/optimole-wp/" rel="ugc">Support Forum</a>.</p>
<h3>Documentation</h3>
<p>Discover how to make the most of Optimole with our detailed and user-friendly <a href="https://docs.optimole.com/" rel="nofollow ugc">documentation</a>.</p>


Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization


Great Plugin, Works well and straight forward to use.


Great Plugin

Automatically optimize images: bulk compression, lazy loading, WebP/AVIF conversion. With CloudFront image CDN to boost Core Web Vitals & conversions!

Converter for Media – Optimize images | Convert WebP & AVIF vs Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization