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Groups Discount for WooCommerce applies personalized pricing to your customers based on the user roles or groups they belong to. Logged-in users see their own discounted prices automatically, without coupons or manual intervention.
Version 5.0.0 introduces an extensible audience model: discounts can now be driven by WordPress roles out of the box, by the free Groups plugin, or by paid add-ons that connect to other membership systems.
<h4>Key features</h4>
<ul>
<li>Two discount methods — percentage (e.g. 0.1 = 10% off) or fixed amount (e.g. 5 = 5 off in your store currency).</li>
<li>Choose the base price — apply the discount to the regular price or to the sale price when it exists.</li>
<li>Per-category overrides — set a different discount for specific product categories. Configurable per audience, with a tie-break policy when a product belongs to several categories.</li>
<li>Multi-audience conflict resolution — when a customer belongs to several roles or groups, pick the higher discount, the lower one, or follow a deterministic order.</li>
<li>Optional dual price display — show original and discounted prices side by side, with a customizable label.</li>
<li>Built-in audience sources — WordPress Roles (always available) and the free Groups plugin (when installed).</li>
<li>Pluggable architecture — any third-party plugin can register itself as an audience source through the <code>wgd_audience_providers</code> filter.</li>
<li>Compatible with simple and variable products, including variations.</li>
<li>WooCommerce HPOS and Cart/Checkout Blocks compatibility declared.</li>
<li>Translation ready (Spanish bundled).</li>
</ul>
<h4>Typical use cases</h4>
<ul>
<li>Wholesale and B2B stores that need automatic discounts for verified buyers.</li>
<li>Membership sites that reward subscribers with member-only prices.</li>
<li>VIP and loyalty programs that grant escalating discounts.</li>
<li>Employee, student or staff stores.</li>
</ul>
<h4>Audience sources</h4>
Two providers ship with the free plugin:
<ul>
<li>WordPress Roles — always available. Assign a discount to any role (Customer, Subscriber, custom roles, etc.).</li>
<li>Groups — appears automatically when the free <a href="https://wordpress.org/plugins/groups/" rel="ugc">Groups</a> plugin is active.</li>
</ul>
Additional integrations are available as paid add-ons (Paid Memberships Pro, MemberPress, WooCommerce Memberships, Restrict Content Pro, Ultimate Member). They show up in the Add-ons tab inside the plugin once the core is installed.
<h4>Requirements</h4>
<ul>
<li>WooCommerce (required).</li>
<li>Optionally, the <a href="https://wordpress.org/plugins/groups/" rel="ugc">Groups</a> plugin if you want to use Groups as an audience source.</li>
</ul>
<h4>Documentation</h4>
Full documentation and add-on catalog: <a href="https://growthplugins.com/plugin/groups-discount-for-woocommerce/" rel="nofollow ugc">growthplugins.com</a>.

Groups Discount for WooCommerce

Automatic per-audience pricing for WooCommerce — discounts driven by WordPress roles, the Groups plugin and other membership sources.

Shahriar Kabir

WebFix Lab

Aikya Halder

Easiest way to provide discounts to your customers. Manage all role based discounts from one place. EASY to use and super FAST WooCommerce product role based pricing solution to add different prices for different roles. Great for accessories, restaurant or any WooCommerce shops, great for increase conversions.
Role Based Pricing is a truly lightweight and simple yet powerful plugin without any unnecessary features, no huss fuss or no low page speed score!
FEATURES
<ul>
<li>New! Discount process update</li>
<li>Set custom discount rules for any user role and visitors</li>
<li>Hide price or show custom message</li>
<li>Automatic hide add to cart button or remove product</li>
<li>Add new user role</li>
<li>Global and product specific settings available</li>
<li>Discounts by multiple categories</li>
<li>Discount by product type</li>
<li>Simple, variable and grouped products support</li>
<li>Block themes support</li>
<li>Custom themes like Avada, Astra, Bricks, Divi supported</li>
<li>Translation ready – you can translate the plugin using Loco Translate, TranslatePress plugins</li>
</ul>
SEE THE DEMO
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/xytsfBndYoA?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
PRO
<ul>
<li>Purchase limit – set minimum and maximum quantity limit</li>
<li>Discount tiers – discount range based on quantity and product total</li>
<li>Schedule based discount – set discount for a specific time</li>
<li>Delete custom user roles</li>
<li>Additional settings to control cart</li>
<li>Flash sale notice based on schedule</li>
<li>Improved discount tiers view</li>
<li>Cart quantity limit warning notice</li>
<li>Dynamically remove items from the cart if price is hidden – <a href="https://webfixlab.com/plugins/role-based-pricing-woocommerce/" rel="nofollow ugc">Get PRO</a></li>
</ul>

Role Based Pricing for WooCommerce – Smart Solutions for Dynamic Pricing

I used few other similar plugins. Honestly this is by far the most advanced and easy to use plugin.

Very easy and effective to use

New way to categorize users or customers and treat them according to the priority they deserve. 

Simple and to the point

EASY to use and super FAST WooCommerce product role based pricing solution to add different prices for different roles.

Groups Discount for WooCommerce vs Role Based Pricing for WooCommerce – Smart Solutions for Dynamic Pricing