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Groups Discount for WooCommerce applies personalized pricing to your customers based on the user roles or groups they belong to. Logged-in users see their own discounted prices automatically, without coupons or manual intervention.
Version 5.0.0 introduces an extensible audience model: discounts can now be driven by WordPress roles out of the box, by the free Groups plugin, or by paid add-ons that connect to other membership systems.
<h4>Key features</h4>
<ul>
<li>Two discount methods — percentage (e.g. 0.1 = 10% off) or fixed amount (e.g. 5 = 5 off in your store currency).</li>
<li>Choose the base price — apply the discount to the regular price or to the sale price when it exists.</li>
<li>Per-category overrides — set a different discount for specific product categories. Configurable per audience, with a tie-break policy when a product belongs to several categories.</li>
<li>Multi-audience conflict resolution — when a customer belongs to several roles or groups, pick the higher discount, the lower one, or follow a deterministic order.</li>
<li>Optional dual price display — show original and discounted prices side by side, with a customizable label.</li>
<li>Built-in audience sources — WordPress Roles (always available) and the free Groups plugin (when installed).</li>
<li>Pluggable architecture — any third-party plugin can register itself as an audience source through the <code>wgd_audience_providers</code> filter.</li>
<li>Compatible with simple and variable products, including variations.</li>
<li>WooCommerce HPOS and Cart/Checkout Blocks compatibility declared.</li>
<li>Translation ready (Spanish bundled).</li>
</ul>
<h4>Typical use cases</h4>
<ul>
<li>Wholesale and B2B stores that need automatic discounts for verified buyers.</li>
<li>Membership sites that reward subscribers with member-only prices.</li>
<li>VIP and loyalty programs that grant escalating discounts.</li>
<li>Employee, student or staff stores.</li>
</ul>
<h4>Audience sources</h4>
Two providers ship with the free plugin:
<ul>
<li>WordPress Roles — always available. Assign a discount to any role (Customer, Subscriber, custom roles, etc.).</li>
<li>Groups — appears automatically when the free <a href="https://wordpress.org/plugins/groups/" rel="ugc">Groups</a> plugin is active.</li>
</ul>
Additional integrations are available as paid add-ons (Paid Memberships Pro, MemberPress, WooCommerce Memberships, Restrict Content Pro, Ultimate Member). They show up in the Add-ons tab inside the plugin once the core is installed.
<h4>Requirements</h4>
<ul>
<li>WooCommerce (required).</li>
<li>Optionally, the <a href="https://wordpress.org/plugins/groups/" rel="ugc">Groups</a> plugin if you want to use Groups as an audience source.</li>
</ul>
<h4>Documentation</h4>
Full documentation and add-on catalog: <a href="https://growthplugins.com/plugin/groups-discount-for-woocommerce/" rel="nofollow ugc">growthplugins.com</a>.

Groups Discount for WooCommerce

Automatic per-audience pricing for WooCommerce — discounts driven by WordPress roles, the Groups plugin and other membership sources.

Barn2 Plugins

Wholesale Essentials for WooCommerce adds a complete B2B wholesale system to your WooCommerce store. Set up wholesale registration, create unlimited wholesale roles with automatic percentage discounts, and control exactly what your wholesale customers see and pay.
It’s the free version of our popular <a href="https://barn2.com/wordpress-plugins/woocommerce-wholesale-pro/?utm_source=wporg&utm_medium=freeplugin&utm_campaign=freepluginwporg&utm_content=wwe-wwp" rel="nofollow ugc">WooCommerce Wholesale Pro</a> plugin.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/2wR_6awP4fM?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h4>How the pricing works</h4>
Forget entering wholesale prices product by product. Wholesale Essentials for WooCommerce uses global, role-based percentage discounts instead. You create a wholesale role (for example, “Retailer” or “Distributor”), enter a percentage discount for that role, and the plugin automatically applies the correct discount to every product in your store. No manual price entry. No maintenance when you add new products.
This approach is ideal for stores with large catalogs, or for anyone who wants a simple, low-maintenance wholesale setup.
<h4>Why choose Wholesale Essentials for WooCommerce?</h4>
Most free wholesale plugins for WooCommerce give you one wholesale role and a per-product pricing field. That’s fine for very simple setups, but it falls apart quickly when you have multiple buyer types or a large catalog.
Wholesale Essentials for WooCommerce gives you:
<ul>
<li>Unlimited wholesale roles – create as many as you need (Retailer, Distributor, VIP, Trade – whatever makes sense for your business), each with its own percentage discount.</li>
<li>Wholesale registration built in – new wholesale customers can apply directly from your site, and they get an automatic welcome email when approved.</li>
<li>Global percentage discounts – one discount setting per role, automatically applied across your entire catalog.</li>
</ul>
<h4>Features</h4>
Wholesale registration and login
<ul>
<li>Wholesale login page created automatically using the <code>[wholesale_login]</code> shortcode.</li>
<li>Wholesale registration form (without custom fields or manual moderation in the free version).</li>
<li>Automatic welcome email sent to new wholesale customers on registration.</li>
<li>Add wholesale users manually from Users > Add New.</li>
<li>Admins are assigned your default wholesale role so they can preview wholesale pricing.</li>
</ul>
Unlimited wholesale roles with global discounts
<ul>
<li>Create as many wholesale roles as you need.</li>
<li>Set a percentage discount for each role – applied automatically across all products.</li>
<li>Set a default wholesale role for new registrations.</li>
<li>Customers see the original price crossed out with their wholesale price displayed.</li>
</ul>
Visibility and access control
<ul>
<li>Hide prices and add-to-cart buttons from guests, with optional alternate content.</li>
<li>Disable coupon codes for wholesale users.</li>
</ul>
<h4>Add tiered bulk quantity discounts</h4>
Want to encourage wholesale customers to buy in larger quantities? You can combine Wholesale Essentials for WooCommerce with our <a href="https://barn2.com/wordpress-plugins/woocommerce-discount-manager/?utm_source=wporg&utm_medium=freeplugin&utm_campaign=freepluginwporg&utm_content=wwe-wwp" rel="nofollow ugc">WooCommerce Discount Manager</a> plugin to add tiered bulk quantity discounts for each wholesale role. For example, offer 10% off for orders of 10+ units and 20% off for 50+ units.
<h4>WooCommerce Wholesale Pro</h4>
Our <a href="https://barn2.com/wordpress-plugins/woocommerce-wholesale-pro/?utm_source=wporg&utm_medium=freeplugin&utm_campaign=freepluginwporg&utm_content=wwe-wwp" rel="nofollow ugc">Pro version</a> adds lots more to take your wholesale store further.
<ul>
<li>Moderate new registrations – Hold new accounts for admin approval, with a dedicated pending role.</li>
<li>Wholesale store page – A dedicated area of your store for wholesale customers only.</li>
<li>Product and category visibility – Set each product or category as Public Only, Wholesale Only, or Both. Controls what wholesale and non-wholesale customers see on the shop page, in category archives, and in navigation menus.</li>
<li>Login and registration redirect URLs – Send customers to any page after registering or logging in.</li>
<li>Wholesale price display options – Choose whether to show or hide the original price alongside the wholesale price.</li>
<li>Disable tax – Global setting to remove tax for wholesale users.</li>
<li>Product-specific wholesale pricing – Set exact wholesale prices on individual products from the Edit Product screen.</li>
<li>Wholesale sale pricing – Add sale prices specifically for wholesale users.</li>
<li>Apply wholesale discounts to sale prices – Control how discounts interact with existing sale prices.</li>
<li>Per-role settings – Product-specific pricing toggle, sale pricing, tax status, and price display in shop, all configured per role.</li>
<li>Category-specific wholesale discounts – Set a percentage discount on individual product categories from the Edit Category screen.</li>
<li>Email customization – Customize the registration and moderation email templates.</li>
<li>Registration fields – Add custom fields to the wholesale registration form.</li>
<li>Payment method visibility – Control which payment gateways are available to each wholesale role.</li>
<li>Shipping method visibility – Control which shipping options are available to each wholesale role.</li>
<li>Setup wizard – Guided setup to get your wholesale store configured quickly.</li>
<li>Moderation emails – Admin notification for new registrations, plus customer emails for pending, approved, and declined status.</li>
</ul>
<a href="https://barn2.com/wordpress-plugins/woocommerce-wholesale-pro/?utm_source=wporg&utm_medium=freeplugin&utm_campaign=freepluginwporg&utm_content=wwe-wwp" rel="nofollow ugc">View WooCommerce Wholesale Pro</a>
<h3>External services</h3>
This plugin links to external resources on barn2.com, our company website, from within the WordPress admin area.
What it is and what it is used for:
<ul>
<li>Links to product pages, documentation pages, and support contact for our paid plugin “WooCommerce Wholesale Pro” appear in the plugin’s settings screens.</li>
<li>These links allow users who are evaluating the free version to learn more about, and optionally purchase, the paid upgrade.</li>
</ul>
What data is sent and when:
<ul>
<li>No data is sent automatically. The links are standard HTML anchors that open in a new browser tab only when the site administrator clicks them.</li>
<li>When a link is clicked, the administrator’s browser makes a request to <code>barn2.com</code> exactly as it would for any other external link. The plugin itself does not transmit any site data, user data, or telemetry to barn2.com.</li>
</ul>
Links to barn2.com’s terms of service and privacy policy:
<ul>
<li>Terms of service: https://barn2.com/terms/</li>
<li>Privacy policy: https://barn2.com/terms/privacy-policy/</li>
</ul>

Wholesale Essentials for WooCommerce


A very useful WooCommerce wholesale plugin with a clean and easy setup process. I especially like that it allows creating multiple wholesale roles and setting per-product pricing for each role.


Great Experience So Far

Add wholesale pricing, registration, and unlimited wholesale roles to WooCommerce. Free version of WooCommerce Wholesale Pro.

Groups Discount for WooCommerce vs Wholesale Essentials for WooCommerce