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<p>Groups Discount for WooCommerce applies personalized pricing to your customers based on the user roles or groups they belong to. Logged-in users see their own discounted prices automatically, without coupons or manual intervention.</p>
<p>Version 5.0.0 introduces an extensible <strong>audience</strong> model: discounts can now be driven by WordPress roles out of the box, by the free Groups plugin, or by paid add-ons that connect to other membership systems.</p>
<h4>Key features</h4>
<ul>
<li><strong>Two discount methods</strong> — percentage (e.g. 0.1 = 10% off) or fixed amount (e.g. 5 = 5 off in your store currency).</li>
<li><strong>Choose the base price</strong> — apply the discount to the regular price or to the sale price when it exists.</li>
<li><strong>Per-category overrides</strong> — set a different discount for specific product categories. Configurable per audience, with a tie-break policy when a product belongs to several categories.</li>
<li><strong>Multi-audience conflict resolution</strong> — when a customer belongs to several roles or groups, pick the higher discount, the lower one, or follow a deterministic order.</li>
<li><strong>Optional dual price display</strong> — show original and discounted prices side by side, with a customizable label.</li>
<li><strong>Built-in audience sources</strong> — WordPress Roles (always available) and the free Groups plugin (when installed).</li>
<li><strong>Pluggable architecture</strong> — any third-party plugin can register itself as an audience source through the <code>wgd_audience_providers</code> filter.</li>
<li><strong>Compatible with simple and variable products</strong>, including variations.</li>
<li><strong>WooCommerce HPOS and Cart/Checkout Blocks</strong> compatibility declared.</li>
<li><strong>Translation ready</strong> (Spanish bundled).</li>
</ul>
<h4>Typical use cases</h4>
<ul>
<li>Wholesale and B2B stores that need automatic discounts for verified buyers.</li>
<li>Membership sites that reward subscribers with member-only prices.</li>
<li>VIP and loyalty programs that grant escalating discounts.</li>
<li>Employee, student or staff stores.</li>
</ul>
<h4>Audience sources</h4>
<p>Two providers ship with the free plugin:</p>
<ul>
<li><strong>WordPress Roles</strong> — always available. Assign a discount to any role (Customer, Subscriber, custom roles, etc.).</li>
<li><strong>Groups</strong> — appears automatically when the free <a href="https://wordpress.org/plugins/groups/" rel="ugc">Groups</a> plugin is active.</li>
</ul>
<p>Additional integrations are available as paid add-ons (Paid Memberships Pro, MemberPress, WooCommerce Memberships, Restrict Content Pro, Ultimate Member). They show up in the <strong>Add-ons</strong> tab inside the plugin once the core is installed.</p>
<h4>Requirements</h4>
<ul>
<li>WooCommerce (required).</li>
<li>Optionally, the <a href="https://wordpress.org/plugins/groups/" rel="ugc">Groups</a> plugin if you want to use Groups as an audience source.</li>
</ul>
<h4>Documentation</h4>
<p>Full documentation and add-on catalog: <a href="https://growthplugins.com/plugin/groups-discount-for-woocommerce/" rel="nofollow ugc">growthplugins.com</a>.</p>


Groups Discount for WooCommerce

Automatic per-audience pricing for WooCommerce — discounts driven by WordPress roles, the Groups plugin and other membership sources.

Groups Discount for WooCommerce vs Price by Quantity & Bulk Quantity Discounts for WooCommerce