WooCommerce

<h3>WOOCOMMERCE ANALYTICS – TAKE CONTROL OF YOUR SALES STRATEGY</h3>
Note: This extension is currently in an early access (beta) stage, which means we’re actively working to improve it based on your feedback. While we strive to provide a seamless experience, please note that some features may still be under development, and occasional bugs may occur. This extension is designed for single-currency stores only. Multi-currency functionality is not supported, which may result in inaccurate analytics for stores operating in multiple currencies. Your input is invaluable in helping us enhance the product, so please don’t hesitate to share your feedback or report any issues.
WooCommerce Analytics provides merchants with powerful order attribution data, helping identify which channels, sources, devices, and campaigns are driving sales. With advanced insights into customer behavior and marketing effectiveness, WooCommerce Analytics is designed to support data-driven decisions, whether you’re managing a new store or an extensive product catalog.
<h4>Key Features</h4>
<ul>
<li>Orders by Channel: Discover which marketing channels generate the most sales.</li>
<li>Orders by Source: Identify top sources within each channel.</li>
<li>Orders by Device: Track whether customers are shopping via mobile, desktop, or tablet.</li>
<li>Orders by Campaign: Measure campaign performance and optimize accordingly.</li>
<li>Orders by Channel & Source: Access combined views for deeper attribution insights.</li>
</ul>
Additional premium features and customization options are in development to offer merchants even greater insights and flexibility.
<h4>Merchant Benefits</h4>
<ul>
<li>Optimize Marketing Spend: Focus budgets on high-ROI channels and sources.</li>
<li>Improve Customer Targeting: Refine marketing strategies based on detailed customer behavior insights.</li>
<li>Enhance the Shopping Experience: Improve user experience on top-performing devices and channels.</li>
<li>Data-Driven Decisions: Make sales and marketing decisions with the support of real-time data.</li>
</ul>
<h4>Detailed Comparisons and Insights</h4>
Filter your order attribution data across essential metrics like gross sales, net sales, refunds, number of orders, coupon usage, shipping costs, and customer demographics. Flexible timeframes allow merchants to analyze trends over promotional periods, holidays, or other significant times, supporting ongoing optimization.
<h3>Privacy Policy</h3>
WooCommerce Analytics takes privacy seriously and adheres to data protection standards. Learn more about the types of data collected, how it is securely stored, and how it is used: <a href="https://woocommerce.com/woocommerce-analytics-data-syncing/" rel="nofollow ugc">WooCommerce Analytics data syncing</a>.
<h3>Support</h3>
Get support, documentation, and submit feature requests directly through our support channels.
If you encounter issues or have feedback for this beta release, please also let us know via our support channels.
<h3>Categories</h3>
<ul>
<li>Business Insights</li>
<li>Marketing</li>
<li>Reporting and Analytics</li>
<li>Store Management</li>
<li>WooCommerce Extensions</li>
</ul>
<h3>Developed by</h3>
WooCommerce

WooCommerce Analytics


been using it for a few months on multiple projects, for now it does it's job pretty well! Would like to see more and more options and combinations in the future!


works fine

Boost sales and maximize ROI with WooCommerce Analytics. Access order attribution data to optimize performance and drive business growth effectively.

<div class="woo-sc-box normal info ">Early Access/Beta Release
This extension is currently in an early access (beta) stage, which means we’re actively working to improve it based on your feedback. While we strive to provide a seamless experience, please note that some features may still be under development, and occasional bugs may occur. This extension is designed for single-currency stores only. Multi-currency functionality is not supported, which may result in inaccurate analytics for stores operating in multiple currencies. Your input is invaluable in helping us enhance the product, so please don’t hesitate to <a href="https://woocommerce.survey.fm/order-attribution-reports">share your feedback</a> or report any issues.</div>
 
WooCommerce Analytics has advanced <a href="https://woocommerce.com/document/order-attribution-tracking/">order attribution</a> reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.
<h2>What you’ll get</h2>
With WooCommerce Analytics, you’ll gain access to five comprehensive order attribution reports that check the last touch of the shopper’s journey and break down your orders by different attribution metrics:
<ul class="wccom-tick-list-primary">
<li>Orders by channel: Understand which channels (e.g., organic social, email, referral) drive the most orders to your store.</li>
<li>Orders by source: Identify the top sources within channels (e.g., Google, Facebook, Instagram) contributing to sales.</li>
<li>Orders by device: Track which devices (e.g., mobile, desktop, tablet) your customers are using to place orders.</li>
<li>Orders by campaign: Evaluate which marketing campaigns are the most effective in driving sales.</li>
<li>Orders by channel and source: Combine channel and source data for a more detailed view of your order attribution (e.g., see Paid Ads broken down by Google vs. Facebook vs. Instagram ads).</li>
</ul>
<hr class="wccom-product-heading__hr" />
<h2><img class="alignnone wp-image-18734004858073 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/Scale-your-business-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Scale your business</h2>
<ul class="wccom-tick-list-secondary">
<li>Stay ahead of the competition: Identify underperforming channels and devices, and take action to refine your marketing tactics and drive sales.</li>
<li>Maximize marketing ROI: Use detailed order attribution data to pinpoint which channels, sources, and campaigns are delivering the best return on investment, and allocate your marketing budget accordingly.</li>
<li>Improve customer targeting: Better understand your customers’ behaviors and preferences to tailor your marketing efforts to their needs, boosting conversion rates and customer satisfaction.</li>
<li>Make informed decisions with confidence: Make data-driven sales and marketing decisions vs. relying on guesswork.</li>
</ul>
<h2><img class="alignnone wp-image-18734004858083 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/identify-top-performers-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Identify top performers</h2>
Get a quick overview of your top-performing channels, sources, devices, or campaigns and how they contribute to your gross sales. Use these insights to:
<ul class="wccom-tick-list-secondary">
<li>Optimize marketing spend: Allocate budgets more effectively by identifying top-performing channels and sources to invest in your highest ROI campaigns.</li>
<li>Refine targeting strategies: Tailor your messaging or promotions to the most profitable customer segments.</li>
<li>Improve customer experience: Optimize the customer journey on the best-performing devices or channels to further enhance the shopping experience.</li>
<li>A/B testing and experimentation: Use insights from your top channels to identify ways to improve lower-performing channels and run A/B tests.</li>
<li>Inventory and demand planning: Better forecast demand and adjust your inventory planning accordingly.</li>
<li>Measure campaign effectiveness: Evaluate campaign performance against historical data and adjust strategies to optimize sales.</li>
<li>Sales funnel optimization: Understand which sources or devices drive the most conversions to streamline the sales funnel and remove friction from the purchase process.</li>
</ul>
<h2><img class="alignnone wp-image-18734004858086 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/compare-across-metrics-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Dig deeper using comparisons across metrics</h2>
Filter and compare your store’s order attribution data across different channels, sources, devices, or campaigns, and dig into a range of metrics, including gross sales, net sales, refunds, number of orders, coupon usage, fees, shipping costs, new customers, repeat customers, and average order value. Discover what really drives sales for your store and find valuable opportunities for improvement.
<h2>Customizable timeframes</h2>
Use custom time frames (e.g. promotional periods, holidays, or seasons) to analyze trends and patterns over specific periods.
<hr class="wccom-product-heading__hr" />
<h2><img class="alignnone wp-image-18734004858090 size-medium" src="https://woocommerce.com/wp-content/uploads/2024/12/get-started-1.png?w=896" alt="" width="896" height="290" /></h2>
<h2>Get started</h2>
<ol>
<li>Enable <a href="https://woocommerce.com/document/order-attribution-tracking/#section-2">Order Attribution tracking</a> in WooCommerce Core</li>
<li>Download and install the WooCommerce Analytics extension</li>
<li>Connect your store and sync your data</li>
</ol>
<div class="woo-sc-box normal" style="margin-top: 0px">Unlock the full potential of your WooCommerce store with the WooCommerce Analytics extension. Gain invaluable insights into your customers’ journeys, optimize your marketing spend, and drive more sales with this essential tool. Start making smarter, data-driven decisions today!</div>

WooCommerce Analytics has advanced order attribution reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.

WooCommerce Analytics vs WooCommerce Analytics