Freemius

alekv

wolfbaer

Boost your sales and cut advertising costs with the Pixel Manager, a plugin that excels in precise e-commerce tracking.
🚀 Endorsed by Google’s Tag Team – a big deal, right?
<blockquote>
This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough.
</blockquote>
<a href="https://wordpress.org/support/topic/simple-easy-to-use-does-what-it-says-on-the-tin/" rel="ugc">says @dpackert24</a>
<blockquote>
Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users.
</blockquote>
<a href="https://wordpress.org/support/topic/the-go-to-plugin-tracking-everything/" rel="ugc">says @chxz</a>
This plugin tracks WooCommerce shop visitors and collects valuable data for conversion optimization of your shop and paid ads, dynamic remarketing, and reporting. It’s designed to boost sales and cut advertising costs through precise e-commerce tracking.
The Pixel Manager integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft (Pro), and TikTok (Pro).
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/BW0Tzyu2HaU?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Key Benefits
✅ User-friendly and intuitive. 
✅ Customizable filters for even more precise tracking. 
✅ GDPR-aligned with advanced data privacy features. 
✅ Standardized data output across platforms. 
✅ In-depth payment gateway reports – goodbye conversion drops. 
✅ Lightweight JavaScript library for a speedy site. 
✅ Auto Conversion Recovery (ACR) – catch those lost conversions (Pro).
This plugin goes beyond basic setup, offering comprehensive tracking of all e-commerce activities. Advanced features like Google Analytics Enhanced E-Commerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.
Why the Pixel Manager?
Accuracy, simplicity, innovation.
There is an extensive feature range in the free and especially the pro version.
Unique tools like the <a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a> and <a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">ACR</a> (Pro).
News
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/1_SoAVwU-Mw?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Plugin Integrations
<ul>
<li>Google Ads Pixel</li>
<li>Google Analytics Pixel (GA4)</li>
<li>HotJar Pixel</li>
<li>Meta Ads Pixel</li>
<li>LinkedIn Ads Pixel (Pro)</li>
<li>Microsoft Ads Pixel (Pro)</li>
<li>Outbrain Ads Pixel (Pro)</li>
<li>Pinterest Ads Pixel (Pro)</li>
<li>Reddit Ads Pixel (Pro)</li>
<li>Snapchat Ads Pixel (Pro)</li>
<li>Taboola Ads Pixel (Pro)</li>
<li>TikTok Ads Pixel (Pro)</li>
<li>X (Twitter) Ads Pixel (Pro)</li>
</ul>
Highlights
<ul>
<li>Google Tag Gateway for Advertisers</li>
<li>Google Consent Mode v2</li>
<li>Effective order duplication prevention</li>
<li>Dynamic remarketing audience collection</li>
<li>Google Ads Cart Data tracking</li>
<li>Consent management platform compatibility</li>
<li>Google Analytics Enhanced E-Commerce</li>
<li><a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a></li>
<li>Google Ads Enhanced Conversions (Pro)</li>
<li>Server-side tracking for many platforms (Pro)</li>
<li>Meta Conversion API (Pro)</li>
<li><a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">Automatic Conversion Recovery (ACR)</a> (Pro)</li>
</ul>
Free Features
<ul>
<li>Google Tag Gateway for Advertisers</li>
<li>Google Consent Mode v2</li>
<li>Google Ads Conversion Value Tracking</li>
<li>Google Ads Dynamic Remarketing</li>
<li>Google Ads Cart Item Tracking</li>
<li>Google Shopping New Customer Parameter</li>
<li>GA4 Enhanced E-Commerce</li>
<li>Meta Pixel (Facebook Pixel)</li>
<li>Meta Remarketing Events</li>
<li>Hotjar Pixel</li>
<li>Basic Order Duplication Prevention</li>
<li>Many useful filters that help tweak the plugin output</li>
<li>Works with lazy loaded product lists</li>
<li><a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment gateway accuracy report</a></li>
</ul>
Have a look at the full feature list over <a href="https://sweetcode.com/docs/wpm/features" rel="nofollow ugc">here</a>.
Premium Pixels
<ul>
<li>LinkedIn Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
<li>Reddit Ads</li>
<li>Snapchat Ads</li>
<li>Taboola Ads</li>
<li>TikTok Ads</li>
<li>X (Twitter) Ads</li>
<li>VWO (Visual Website Optimizer) AB-testing tool</li>
</ul>
Premium Features
<ul>
<li><a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">Automatic Conversion Recovery (ACR)</a></li>
<li>Advanced Order Duplication Prevention</li>
<li>Google Ads Enhanced Conversions</li>
<li>Google Ads Conversion Adjustments</li>
<li>Meta CAPI (Facebook CAPI)</li>
<li>Pinterest APIC</li>
<li>Snapchat CAPI</li>
<li>Scroll Tracking</li>
<li>Automatic Phone and Link Click Tracking</li>
</ul>
Have a look at the full feature list over <a href="https://sweetcode.com/docs/wpm/features" rel="nofollow ugc">here</a>.
Are you interested in buying the <a href="https://sweetcode.com" rel="nofollow ugc">Pro version</a>? Come and visit us <a href="https://sweetcode.com" rel="nofollow ugc">here</a>.
Documentation
Link to the full documentation of the plugin: <a href="https://sweetcode.com/docs/wpm/?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs" rel="nofollow ugc">Open the documentation</a>
Consent Management
The plugin uses data from several Consent Management plugins to manage approvals and disapproval for injecting of marketing pixels.
It works with the following Consent Management plugins out of the box:
<ul>
<li><a href="https://wordpress.org/plugins/cookiebot/" rel="ugc">Cookiebot</a></li>
<li><a href="https://wordpress.org/plugins/cookie-script-com/" rel="ugc">Cookie Script</a></li>
<li><a href="https://wordpress.org/plugins/complianz-gdpr/" rel="ugc">Complianz GDPR/CCPA Cookie Consent</a></li>
<li><a href="https://wordpress.org/plugins/cookie-notice/" rel="ugc">Cookie Notice</a></li>
<li><a href="https://wordpress.org/plugins/cookie-notice/" rel="ugc">Cookie Notice & Compliance for GDPR / CCPA</a></li>
<li><a href="https://wordpress.org/plugins/cookie-law-info/" rel="ugc">Cookie Law Info</a></li>
<li><a href="https://wordpress.org/plugins/gdpr-cookie-compliance/" rel="ugc">GDPR Cookie Compliance</a></li>
<li><a href="https://wordpress.org/plugins/auto-terms-of-service-and-privacy-policy/" rel="ugc">WP AutoTerms</a></li>
<li><a href="https://wordpress.org/plugins/cookiepro/" rel="ugc">CookiePro by OneTrust</a></li>
<li><a href="https://wordpress.org/plugins/uk-cookie-consent/" rel="ugc">Termly</a></li>
<li><a href="https://wordpress.org/plugins/iubenda-cookie-law-solution/" rel="ugc">Iubenda</a></li>
<li><a href="https://wordpress.org/plugins/wp-consent-api/" rel="ugc">WP Consent API</a></li>
<li><a href="https://wordpress.org/plugins/gdpr-cookie-consent/" rel="ugc">WP Cookie Consent</a></li>
</ul>
Please read the following for additional <a href="https://sweetcode.com/docs/wpm/consent-management/platforms?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=cookie-consent-plugins" rel="nofollow ugc">setup information</a>
Requirements
<a href="https://sweetcode.com/docs/wpm/setup/requirements?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=requirements" rel="nofollow ugc">List of requirements</a>
Security Review
Although we follow security best practices, we wanted to ensure that we didn’t miss anything. So, we had the plugin reviewed by <a href="https://patchstack.com/" rel="nofollow ugc">Patchstack</a>, a cybersecurity company specializing in WordPress security.
The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”
Managed Vulnerability Disclosure Program
We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. <a href="https://patchstack.com/database/vdp/woocommerce-google-adwords-conversion-tracking-tag" rel="nofollow ugc">Report a vulnerability</a>

Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more


This plugin solved our issue with GA4/Google ads due to the new GCM coming into place. Worked straight away. We even upgraded to the premium plan as it integrated with so much and for £15ish a month it is well worth it for us.


Fantastic support & documentation


Good plugin, works well and easy to setup!


Great Plugin

Track visitors and conversions for WooCommerce Google Analytics GA4, Google Ads, Meta (Facebook, Instagram), TikTok, Microsoft, and many more!

DAEXT

This plugin allows you to implement the global site tag and the event snippet associated with your Google Ads conversion in your Ecommerce powered by WordPress and WooCommerce.
<h3>Our Premium WordPress Plugin</h3>
If you like this plugin and you are interested in other products with similar quality, please <a href="https://daext.com/shop/" rel="nofollow ugc">check out our Shop</a>.
<h3>Technical Details</h3>
The following features are included:
<h4>Optional Global Site Tag Implementation</h4>
The global site tag can be included or not included based on your needs. (if there is already a global site tag on the page, this plugin allows you to prevent a second implementation)
<h4>Event Snippet Implementation</h4>
The event snippet is added to the WooCommerce “Order Received” page when a valid order is completed.
<h4>Order Value Options</h4>
The order value associated with the conversion can be set to not include tax and shipping (Subtotal) or to include tax and shipping in the order value (Total).
<h4>Exclusion of the Specified User Capabilities</h4>
The global site tag and the event snippet associated with your Google Ads conversion can be optionally not displayed to users that own one or more of the specified capabilities.
<h4>Exclusion of the Specified IP Addresses</h4>
The global site tag and the event snippet associated with your Google Ads conversion can be optionally not displayed to users with one of the specified IP addresses.
<h4>Implementation of the Conversion Tracking Code Only When a Specific Cookie is Available</h4>
The global site tag and the event snippet associated with your Google Ads conversion can be optionally displayed only when a specific cookie is available. This feature allows you to have on your website the cookies associated with the Google Ads conversion tracking code only when the user has given its consent. Please note that an external plugin or a custom implementation should be used to handle the user consent.
<h4>Multisite Ready</h4>
This plugin can be used on a WordPress Network, and supports both a Network Activation (the plugin will be activated on all the sites of your WordPress Network in a single step) and a Single Site Activation (the plugin will be manually activated on single sites of the network)
<h4>High-Quality Support</h4>
Support for this plugin is provided via the support tab above by the plugin developers. If you experience any problems or if you need detailed technical info about specific plugin parts, you are in good hands.
<h4>Credits</h4>
This plugin makes use of the following resources:
<ul>
<li><a href="https://select2.org/" rel="nofollow ugc">Select2</a> licensed under the MIT License</li>
</ul>
For each library, you can find the actual copy of the license inside the folder used to store the library files.

Conversion Tracking for WooCommerce and Google Ads

Add the global site tag and the event snippet associated with your Google Ads conversion in your e-commerce powered by WordPress and WooCommerce.

Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more vs Conversion Tracking for WooCommerce and Google Ads