Freemius

alekv

wolfbaer

Boost your sales and cut advertising costs with the Pixel Manager, a plugin that excels in precise e-commerce tracking.
🚀 Endorsed by Google’s Tag Team – a big deal, right?
<blockquote>
This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough.
</blockquote>
<a href="https://wordpress.org/support/topic/simple-easy-to-use-does-what-it-says-on-the-tin/" rel="ugc">says @dpackert24</a>
<blockquote>
Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users.
</blockquote>
<a href="https://wordpress.org/support/topic/the-go-to-plugin-tracking-everything/" rel="ugc">says @chxz</a>
This plugin tracks WooCommerce shop visitors and collects valuable data for conversion optimization of your shop and paid ads, dynamic remarketing, and reporting. It’s designed to boost sales and cut advertising costs through precise e-commerce tracking.
The Pixel Manager integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft (Pro), and TikTok (Pro).
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/BW0Tzyu2HaU?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Key Benefits
✅ User-friendly and intuitive. 
✅ Customizable filters for even more precise tracking. 
✅ GDPR-aligned with advanced data privacy features. 
✅ Standardized data output across platforms. 
✅ In-depth payment gateway reports – goodbye conversion drops. 
✅ Lightweight JavaScript library for a speedy site. 
✅ Auto Conversion Recovery (ACR) – catch those lost conversions (Pro).
This plugin goes beyond basic setup, offering comprehensive tracking of all e-commerce activities. Advanced features like Google Analytics Enhanced E-Commerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.
Why the Pixel Manager?
Accuracy, simplicity, innovation.
There is an extensive feature range in the free and especially the pro version.
Unique tools like the <a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a> and <a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">ACR</a> (Pro).
News
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/1_SoAVwU-Mw?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Plugin Integrations
<ul>
<li>Google Ads Pixel</li>
<li>Google Analytics Pixel (GA4)</li>
<li>HotJar Pixel</li>
<li>Meta Ads Pixel</li>
<li>LinkedIn Ads Pixel (Pro)</li>
<li>Microsoft Ads Pixel (Pro)</li>
<li>Outbrain Ads Pixel (Pro)</li>
<li>Pinterest Ads Pixel (Pro)</li>
<li>Reddit Ads Pixel (Pro)</li>
<li>Snapchat Ads Pixel (Pro)</li>
<li>Taboola Ads Pixel (Pro)</li>
<li>TikTok Ads Pixel (Pro)</li>
<li>X (Twitter) Ads Pixel (Pro)</li>
</ul>
Highlights
<ul>
<li>Google Tag Gateway for Advertisers</li>
<li>Google Consent Mode v2</li>
<li>Effective order duplication prevention</li>
<li>Dynamic remarketing audience collection</li>
<li>Google Ads Cart Data tracking</li>
<li>Consent management platform compatibility</li>
<li>Google Analytics Enhanced E-Commerce</li>
<li><a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a></li>
<li>Google Ads Enhanced Conversions (Pro)</li>
<li>Server-side tracking for many platforms (Pro)</li>
<li>Meta Conversion API (Pro)</li>
<li><a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">Automatic Conversion Recovery (ACR)</a> (Pro)</li>
</ul>
Free Features
<ul>
<li>Google Tag Gateway for Advertisers</li>
<li>Google Consent Mode v2</li>
<li>Google Ads Conversion Value Tracking</li>
<li>Google Ads Dynamic Remarketing</li>
<li>Google Ads Cart Item Tracking</li>
<li>Google Shopping New Customer Parameter</li>
<li>GA4 Enhanced E-Commerce</li>
<li>Meta Pixel (Facebook Pixel)</li>
<li>Meta Remarketing Events</li>
<li>Hotjar Pixel</li>
<li>Basic Order Duplication Prevention</li>
<li>Many useful filters that help tweak the plugin output</li>
<li>Works with lazy loaded product lists</li>
<li><a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment gateway accuracy report</a></li>
</ul>
Have a look at the full feature list over <a href="https://sweetcode.com/docs/wpm/features" rel="nofollow ugc">here</a>.
Premium Pixels
<ul>
<li>LinkedIn Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
<li>Reddit Ads</li>
<li>Snapchat Ads</li>
<li>Taboola Ads</li>
<li>TikTok Ads</li>
<li>X (Twitter) Ads</li>
<li>VWO (Visual Website Optimizer) AB-testing tool</li>
</ul>
Premium Features
<ul>
<li><a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">Automatic Conversion Recovery (ACR)</a></li>
<li>Advanced Order Duplication Prevention</li>
<li>Google Ads Enhanced Conversions</li>
<li>Google Ads Conversion Adjustments</li>
<li>Meta CAPI (Facebook CAPI)</li>
<li>Pinterest APIC</li>
<li>Snapchat CAPI</li>
<li>Scroll Tracking</li>
<li>Automatic Phone and Link Click Tracking</li>
</ul>
Have a look at the full feature list over <a href="https://sweetcode.com/docs/wpm/features" rel="nofollow ugc">here</a>.
Are you interested in buying the <a href="https://sweetcode.com" rel="nofollow ugc">Pro version</a>? Come and visit us <a href="https://sweetcode.com" rel="nofollow ugc">here</a>.
Documentation
Link to the full documentation of the plugin: <a href="https://sweetcode.com/docs/wpm/?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs" rel="nofollow ugc">Open the documentation</a>
Consent Management
The plugin uses data from several Consent Management plugins to manage approvals and disapproval for injecting of marketing pixels.
It works with the following Consent Management plugins out of the box:
<ul>
<li><a href="https://wordpress.org/plugins/cookiebot/" rel="ugc">Cookiebot</a></li>
<li><a href="https://wordpress.org/plugins/cookie-script-com/" rel="ugc">Cookie Script</a></li>
<li><a href="https://wordpress.org/plugins/complianz-gdpr/" rel="ugc">Complianz GDPR/CCPA Cookie Consent</a></li>
<li><a href="https://wordpress.org/plugins/cookie-notice/" rel="ugc">Cookie Notice</a></li>
<li><a href="https://wordpress.org/plugins/cookie-notice/" rel="ugc">Cookie Notice & Compliance for GDPR / CCPA</a></li>
<li><a href="https://wordpress.org/plugins/cookie-law-info/" rel="ugc">Cookie Law Info</a></li>
<li><a href="https://wordpress.org/plugins/gdpr-cookie-compliance/" rel="ugc">GDPR Cookie Compliance</a></li>
<li><a href="https://wordpress.org/plugins/auto-terms-of-service-and-privacy-policy/" rel="ugc">WP AutoTerms</a></li>
<li><a href="https://wordpress.org/plugins/cookiepro/" rel="ugc">CookiePro by OneTrust</a></li>
<li><a href="https://wordpress.org/plugins/uk-cookie-consent/" rel="ugc">Termly</a></li>
<li><a href="https://wordpress.org/plugins/iubenda-cookie-law-solution/" rel="ugc">Iubenda</a></li>
<li><a href="https://wordpress.org/plugins/wp-consent-api/" rel="ugc">WP Consent API</a></li>
<li><a href="https://wordpress.org/plugins/gdpr-cookie-consent/" rel="ugc">WP Cookie Consent</a></li>
</ul>
Please read the following for additional <a href="https://sweetcode.com/docs/wpm/consent-management/platforms?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=cookie-consent-plugins" rel="nofollow ugc">setup information</a>
Requirements
<a href="https://sweetcode.com/docs/wpm/setup/requirements?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=requirements" rel="nofollow ugc">List of requirements</a>
Security Review
Although we follow security best practices, we wanted to ensure that we didn’t miss anything. So, we had the plugin reviewed by <a href="https://patchstack.com/" rel="nofollow ugc">Patchstack</a>, a cybersecurity company specializing in WordPress security.
The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”
Managed Vulnerability Disclosure Program
We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. <a href="https://patchstack.com/database/vdp/woocommerce-google-adwords-conversion-tracking-tag" rel="nofollow ugc">Report a vulnerability</a>

Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more


This plugin solved our issue with GA4/Google ads due to the new GCM coming into place. Worked straight away. We even upgraded to the premium plan as it integrated with so much and for £15ish a month it is well worth it for us.


Fantastic support & documentation


Good plugin, works well and easy to setup!


Great Plugin

Track visitors and conversions for WooCommerce Google Analytics GA4, Google Ads, Meta (Facebook, Instagram), TikTok, Microsoft, and many more!

clabsvishnuprasad

developersatcustomerlabs

CustomerLabs Conversion Tracking for WooCommerce is the ultimate WooCommerce conversion tracking solution for tracking conversion events, ecommerce events, and sending data to marketing platforms like Google Ads, Meta Ads, and GA4.
Looking for WooCommerce conversion tracking? CustomerLabs helps you track WooCommerce events automatically – add to cart, purchases, checkouts – and sync conversion data to any ad platform without writing a single line of code.
This WooCommerce tracking plugin goes beyond basic conversion tracking and establishes a powerful, reliable connection between your WooCommerce store and advertising platforms for accurate conversion tracking and better ROAS.
🔒 Enhanced Security: Version 1.9.2+ includes comprehensive security improvements with CSRF protection, enhanced access controls, and secure cookie handling to ensure your conversion tracking data is protected.
<h3>Automatic WooCommerce Conversion Tracking & Event Tracking</h3>
With CustomerLabs conversion tracking plugin, automatically track WooCommerce conversion events including: 
* Add to cart 
* Remove from cart 
* Product viewed 
* Category viewed 
* Checkout made 
* Purchased
You can also track custom WooCommerce events and WordPress events as per your choice with ease! {<a href="https://customerlabs.com/request-a-demo/" rel="nofollow ugc">Get on a free demo call to know more</a>}
<h3>Key Features – WooCommerce Conversion Tracking by CustomerLabs:</h3>
<ul>
<li>WooCommerce Conversion Tracking – Track all conversion events automatically without signal loss</li>
<li>Google Ads Conversion Tracking – Setup Google Ads conversion tracking with Enhanced Conversions in clicks</li>
<li>Meta Conversions API – Seamless Meta pixel integration & Facebook Ads conversion tracking via Conversions API</li>
<li>GA4 Conversion Tracking – Integrate GA4 easily using Google Measurement Protocol for WooCommerce</li>
<li>1P Domain Tracking – First-party cookie tracking for accurate conversion data</li>
<li>Google Consent Mode v2 – Full compliance with consent management</li>
<li>WooCommerce Event Tracking – Track products viewed, category viewed, add to cart, remove from cart, purchases, checkouts automatically</li>
<li>No Code Required – Setup conversion tracking without technical knowledge</li>
<li>Enhanced Conversions – Advanced identity resolution for better conversion tracking accuracy</li>
<li>Custom Audience Segmentation – Boost personalization with detailed customer data</li>
<li>Server-Side Tracking – Reliable conversion tracking even with ad blockers</li>
<li>BigQuery Integration – Sync WooCommerce conversion data for detailed analysis</li>
<li>Email Marketing & WhatsApp – Connect your favorite marketing platforms</li>
<li>Security First – CSRF protection and secure cookie handling for safe conversion tracking</li>
</ul>
<h3>Benefits of CustomerLabs WooCommerce Conversion Tracking:</h3>
<ul>
<li>Complete Conversion Tracking Solution – Single source to manage all WooCommerce conversion data</li>
<li>Long-term Data Storage – Store first-party conversion data as long as needed</li>
<li>Accurate Conversion Values – Track conversion value for better ROAS optimization</li>
<li>Offline Conversion Tracking – Track offline conversions with consent mode (unique to CustomerLabs)</li>
<li>Multi-Platform Support – Send conversion data to Google Ads, Meta Ads, GA4, email platforms, WhatsApp</li>
<li>Centralized Consent Management – Manage consent mode across all platforms from one place</li>
<li>Easy WooCommerce Setup – Quick installation and configuration</li>
<li>High Event Match Quality – Achieve 95%+ EMQ score in Meta Ads conversion tracking</li>
<li>Anonymous Visitor Tracking – Activate anonymous website visitors using patented technology</li>
<li>Positive ROI – Proven to improve conversion tracking and ad performance</li>
<li>WordPress Security Compliant – Secure and compliant with WordPress best practices</li>
</ul>
<h3>How WooCommerce Conversion Tracking Works:</h3>
<ul>
<li>Install the CustomerLabs Conversion Tracking for WooCommerce plugin</li>
<li>Automatic WooCommerce event tracking starts immediately – track cart events, purchases, checkouts</li>
<li>Connect your conversion tracking destinations (Google Ads, Meta Ads, GA4) in CustomerLabs CDP dashboard</li>
<li>CustomerLabs sends conversion data to all connected platforms automatically</li>
<li>Zero code required – fully integrated WooCommerce conversion tracking solution!</li>
</ul>
<a href="https://app.customerlabs.com/signup/?utm_source=Referral&utm_medium=plugin&utm_campaign=WooCommpluginpage" rel="nofollow ugc">Get started with CustomerLabs CDP</a> for WooCommerce / WordPress today!

CustomerLabs Conversion Tracking for WooCommerce

WooCommerce conversion tracking for Google Ads, Meta & GA4. Automatic events, enhanced conversions. CustomerLabs CDP - no code!

Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more vs CustomerLabs Conversion Tracking for WooCommerce