Freemius

alekv

wolfbaer

Boost your sales and cut advertising costs with the Pixel Manager, a plugin that excels in precise e-commerce tracking.
🚀 Endorsed by Google’s Tag Team – a big deal, right?
<blockquote>
This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough.
</blockquote>
<a href="https://wordpress.org/support/topic/simple-easy-to-use-does-what-it-says-on-the-tin/" rel="ugc">says @dpackert24</a>
<blockquote>
Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users.
</blockquote>
<a href="https://wordpress.org/support/topic/the-go-to-plugin-tracking-everything/" rel="ugc">says @chxz</a>
This plugin tracks WooCommerce shop visitors and collects valuable data for conversion optimization of your shop and paid ads, dynamic remarketing, and reporting. It’s designed to boost sales and cut advertising costs through precise e-commerce tracking.
The Pixel Manager integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft (Pro), and TikTok (Pro).
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/BW0Tzyu2HaU?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Key Benefits
✅ User-friendly and intuitive. 
✅ Customizable filters for even more precise tracking. 
✅ GDPR-aligned with advanced data privacy features. 
✅ Standardized data output across platforms. 
✅ In-depth payment gateway reports – goodbye conversion drops. 
✅ Lightweight JavaScript library for a speedy site. 
✅ Auto Conversion Recovery (ACR) – catch those lost conversions (Pro).
This plugin goes beyond basic setup, offering comprehensive tracking of all e-commerce activities. Advanced features like Google Analytics Enhanced E-Commerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.
Why the Pixel Manager?
Accuracy, simplicity, innovation.
There is an extensive feature range in the free and especially the pro version.
Unique tools like the <a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a> and <a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">ACR</a> (Pro).
News
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/1_SoAVwU-Mw?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Plugin Integrations
<ul>
<li>Google Ads Pixel</li>
<li>Google Analytics Pixel (GA4)</li>
<li>HotJar Pixel</li>
<li>Meta Ads Pixel</li>
<li>LinkedIn Ads Pixel (Pro)</li>
<li>Microsoft Ads Pixel (Pro)</li>
<li>Outbrain Ads Pixel (Pro)</li>
<li>Pinterest Ads Pixel (Pro)</li>
<li>Reddit Ads Pixel (Pro)</li>
<li>Snapchat Ads Pixel (Pro)</li>
<li>Taboola Ads Pixel (Pro)</li>
<li>TikTok Ads Pixel (Pro)</li>
<li>X (Twitter) Ads Pixel (Pro)</li>
</ul>
Highlights
<ul>
<li>Google Tag Gateway for Advertisers</li>
<li>Google Consent Mode v2</li>
<li>Effective order duplication prevention</li>
<li>Dynamic remarketing audience collection</li>
<li>Google Ads Cart Data tracking</li>
<li>Consent management platform compatibility</li>
<li>Google Analytics Enhanced E-Commerce</li>
<li><a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a></li>
<li>Google Ads Enhanced Conversions (Pro)</li>
<li>Server-side tracking for many platforms (Pro)</li>
<li>Meta Conversion API (Pro)</li>
<li><a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">Automatic Conversion Recovery (ACR)</a> (Pro)</li>
</ul>
Free Features
<ul>
<li>Google Tag Gateway for Advertisers</li>
<li>Google Consent Mode v2</li>
<li>Google Ads Conversion Value Tracking</li>
<li>Google Ads Dynamic Remarketing</li>
<li>Google Ads Cart Item Tracking</li>
<li>Google Shopping New Customer Parameter</li>
<li>GA4 Enhanced E-Commerce</li>
<li>Meta Pixel (Facebook Pixel)</li>
<li>Meta Remarketing Events</li>
<li>Hotjar Pixel</li>
<li>Basic Order Duplication Prevention</li>
<li>Many useful filters that help tweak the plugin output</li>
<li>Works with lazy loaded product lists</li>
<li><a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment gateway accuracy report</a></li>
</ul>
Have a look at the full feature list over <a href="https://sweetcode.com/docs/wpm/features" rel="nofollow ugc">here</a>.
Premium Pixels
<ul>
<li>LinkedIn Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
<li>Reddit Ads</li>
<li>Snapchat Ads</li>
<li>Taboola Ads</li>
<li>TikTok Ads</li>
<li>X (Twitter) Ads</li>
<li>VWO (Visual Website Optimizer) AB-testing tool</li>
</ul>
Premium Features
<ul>
<li><a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">Automatic Conversion Recovery (ACR)</a></li>
<li>Advanced Order Duplication Prevention</li>
<li>Google Ads Enhanced Conversions</li>
<li>Google Ads Conversion Adjustments</li>
<li>Meta CAPI (Facebook CAPI)</li>
<li>Pinterest APIC</li>
<li>Snapchat CAPI</li>
<li>Scroll Tracking</li>
<li>Automatic Phone and Link Click Tracking</li>
</ul>
Have a look at the full feature list over <a href="https://sweetcode.com/docs/wpm/features" rel="nofollow ugc">here</a>.
Are you interested in buying the <a href="https://sweetcode.com" rel="nofollow ugc">Pro version</a>? Come and visit us <a href="https://sweetcode.com" rel="nofollow ugc">here</a>.
Documentation
Link to the full documentation of the plugin: <a href="https://sweetcode.com/docs/wpm/?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs" rel="nofollow ugc">Open the documentation</a>
Consent Management
The plugin uses data from several Consent Management plugins to manage approvals and disapproval for injecting of marketing pixels.
It works with the following Consent Management plugins out of the box:
<ul>
<li><a href="https://wordpress.org/plugins/cookiebot/" rel="ugc">Cookiebot</a></li>
<li><a href="https://wordpress.org/plugins/cookie-script-com/" rel="ugc">Cookie Script</a></li>
<li><a href="https://wordpress.org/plugins/complianz-gdpr/" rel="ugc">Complianz GDPR/CCPA Cookie Consent</a></li>
<li><a href="https://wordpress.org/plugins/cookie-notice/" rel="ugc">Cookie Notice</a></li>
<li><a href="https://wordpress.org/plugins/cookie-notice/" rel="ugc">Cookie Notice & Compliance for GDPR / CCPA</a></li>
<li><a href="https://wordpress.org/plugins/cookie-law-info/" rel="ugc">Cookie Law Info</a></li>
<li><a href="https://wordpress.org/plugins/gdpr-cookie-compliance/" rel="ugc">GDPR Cookie Compliance</a></li>
<li><a href="https://wordpress.org/plugins/auto-terms-of-service-and-privacy-policy/" rel="ugc">WP AutoTerms</a></li>
<li><a href="https://wordpress.org/plugins/cookiepro/" rel="ugc">CookiePro by OneTrust</a></li>
<li><a href="https://wordpress.org/plugins/uk-cookie-consent/" rel="ugc">Termly</a></li>
<li><a href="https://wordpress.org/plugins/iubenda-cookie-law-solution/" rel="ugc">Iubenda</a></li>
<li><a href="https://wordpress.org/plugins/wp-consent-api/" rel="ugc">WP Consent API</a></li>
<li><a href="https://wordpress.org/plugins/gdpr-cookie-consent/" rel="ugc">WP Cookie Consent</a></li>
</ul>
Please read the following for additional <a href="https://sweetcode.com/docs/wpm/consent-management/platforms?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=cookie-consent-plugins" rel="nofollow ugc">setup information</a>
Requirements
<a href="https://sweetcode.com/docs/wpm/setup/requirements?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=requirements" rel="nofollow ugc">List of requirements</a>
Security Review
Although we follow security best practices, we wanted to ensure that we didn’t miss anything. So, we had the plugin reviewed by <a href="https://patchstack.com/" rel="nofollow ugc">Patchstack</a>, a cybersecurity company specializing in WordPress security.
The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”
Managed Vulnerability Disclosure Program
We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. <a href="https://patchstack.com/database/vdp/woocommerce-google-adwords-conversion-tracking-tag" rel="nofollow ugc">Report a vulnerability</a>

Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more


This plugin solved our issue with GA4/Google ads due to the new GCM coming into place. Worked straight away. We even upgraded to the premium plan as it integrated with so much and for £15ish a month it is well worth it for us.


Fantastic support & documentation


Good plugin, works well and easy to setup!


Great Plugin

Track visitors and conversions for WooCommerce Google Analytics GA4, Google Ads, Meta (Facebook, Instagram), TikTok, Microsoft, and many more!

Conversios

All-in-one WooCommerce tracking – Google Analytics (GA4), Google Ads, Meta Ads, Microsoft Ads, and server-side CAPI in minutes (no code).
Conversios connects Google Analytics 4 (GA4), Google Ads, Microsoft Ads, Meta Pixel (Facebook), TikTok, and more. It automatically captures purchase tracking and 15+ eCommerce events (purchase, add_to_cart, view_item, begin_checkout). For higher accuracy, Server-Side Tracking (Pro) and Conversions API (CAPI) (Pro) are available, and Google Ads Dynamic Remarketing is supported.
Sync products to Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok, and launch or manage campaigns inside WordPress. Includes Consent Mode v2, lightweight performance, and full WooCommerce HPOS compatibility.
Trusted by 60,000+ stores to boost attribution accuracy, ROAS, and growth without custom code.
<h3>Walkthrough Video</h3>
Watch the full Conversios setup walkthrough covering GA4 tracking, Google Ads conversions, Meta Pixel + CAPI, Microsoft Ads UET, and product feed syncing.
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/1295LfrExWU?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
<h3>Customer Feedback</h3>
“Outstanding support. Setup was quick and issues were resolved efficiently.” 
<a href="https://wordpress.org/support/topic/great-plugin-and-excellent-support-326/" rel="ugc">@sajava</a>
“Essential for e-commerce at scale; helped us move to managed first-party tracking and keep revenue reporting in sync across platforms and POS.” 
<a href="https://wordpress.org/support/topic/highly-recommended-plugin-excellent-support-essential-for-e-commerce/" rel="ugc">@boomstudio</a>
<h3>Key Benefits</h3>
<ul>
<li>
Google Analytics 4 (GA4) Enhanced Tracking: Automatically tracks 15+ eCommerce events including purchase, view_item, add_to_cart, begin_checkout, sign_up, view_cart, select_item, add_payment_info, and more, with no manual configuration.
</li>
<li>
Google Ads Remarketing Tag (Free): Add the remarketing tag to build audiences for Google Ads campaigns.
</li>
<li>
Google Ads Purchase Conversion Tracking (Pro): Set up accurate purchase conversions. Enhanced conversions supported.
</li>
<li>
Microsoft Ads Purchase Conversion Tracking (Free): Track UET purchase conversions for WooCommerce checkout.
</li>
<li>
Microsoft Merchant Center Product Feeds: Sync WooCommerce products for Microsoft/Bing Shopping.
</li>
<li>
Meta Pixel and Conversions API (CAPI) (Pro): Improve attribution accuracy with browser-side Meta Pixel and server-side CAPI for Facebook and Instagram.
</li>
<li>
Server-Side Tracking for Enhanced Accuracy (Pro): Maintain reliable tracking on iOS and Safari, and on ad-blocked traffic with server-side events.
</li>
<li>
Real-Time Multi-Channel Product Feed Sync: Sync products with Google Merchant Center, Microsoft Merchant Center, Meta Catalog, and TikTok.
</li>
<li>
In-Dashboard Reporting: General GA4 reports in Free. eCommerce, Google Ads, and Meta reports in Pro.
</li>
<li>
Consent Mode v2 for Privacy Compliance: Built-in support for GDPR and CCPA and popular CMPs. WooCommerce HPOS compatible and performance-optimized.
</li>
</ul>
<h3>Analytics and Ads Reports</h3>
<ul>
<li>
General Reports (GA4) (Free): Sessions, new users, average session duration, bounce rate, and top pages. Useful for quick audience and content insights inside WordPress.
</li>
<li>
Ecommerce Reports (GA4) (Pro): Product and revenue performance, checkout and purchase metrics, and key eCommerce event trends for WooCommerce.
</li>
<li>
Google Ads Reports (Pro): Conversion counts and values attributed to Google Ads, with breakdowns to help validate purchase conversion tracking.
</li>
<li>
Facebook (Meta) Reports (Pro): Pixel and CAPI event summaries to verify purchases and other key events from Meta.
</li>
</ul>
<h3>Free Features</h3>
<ul>
<li>
Google Analytics 4 (GA4) Tracking: Track eCommerce events like purchases, add_to_cart and form submissions automatically with GA4 integration (15+ events supported).
</li>
<li>
Google Ads Remarketing Tag: Adds the Google Ads remarketing tag to build audiences for campaigns in WooCommerce.
</li>
<li>
Ecommerce and Lead Generation Tracking: Add pixels to measure interactions and build audiences across:
<ul>
<li>Google Analytics (GA4): Track key eCommerce and lead gen events.</li>
<li>Facebook (Meta): Use the Meta Pixel for ad tracking and conversion optimization.</li>
<li>TikTok: Track user activity and optimize campaigns with the TikTok Pixel.</li>
<li>Snapchat: Measure engagement and improve Snapchat ad performance with the Snapchat Pixel.</li>
<li>Pinterest: Track Pinterest ads and user interactions with the Pinterest Tag.</li>
<li>LinkedIn: Track interactions and optimize campaigns with the LinkedIn Insight Tag.</li>
<li>Microsoft UET (Universal Event Tracking): Captures site events for Microsoft Ads reporting and remarketing.</li>
<li>X (Twitter): X Pixel for website measurement and audience building.</li>
</ul>
</li>
<li>
Heatmap and Session Recording Integrations:
<ul>
<li>Clarity: Session recordings and heatmaps from Microsoft Clarity.</li>
<li>Hotjar: Session replays, heatmaps and feedback polls from Hotjar.</li>
<li>
Crazy Egg: Heatmaps and scrollmaps from Crazy Egg.
</li>
<li>
Product Feed Syncing:
</li>
<li>Google Merchant Center: Sync WooCommerce products for Google Shopping ads.</li>
<li>Microsoft Merchant Center: Automatically sync products for Microsoft/Bing Shopping.</li>
<li>Meta Catalog (Instagram): Sync products to Meta Catalog for Instagram and Facebook Shops.</li>
<li>TikTok: Sync product feeds with TikTok Catalog for eCommerce ads and promotions.</li>
</ul>
</li>
<li>
Reporting:
<ul>
<li>Google Analytics General Reports: Generate insights on audience behavior, conversion trends, and top-performing pages through Google Analytics reports.</li>
</ul>
</li>
</ul>
<h3>Pro Features</h3>
<ul>
<li>Server-side tracking (SST): Improves accuracy on Safari and iOS and on ad blocked traffic. Supports GA4 server events, Google Ads enhanced conversions, Meta Conversions API (CAPI) and Snapchat CAPI.</li>
<li>Meta Conversions API (CAPI): Server-side delivery to improve event match quality and attribution for Facebook and Instagram.</li>
<li>Snapchat Conversions API (CAPI): Server-side events for more reliable Snapchat Ads attribution.</li>
<li>Google Ads purchase conversion tracking: Includes enhanced conversions support for higher match rates. 
Google Ads: Enable the remarketing tag (Free). For purchase conversions (Pro), add your Conversion ID and Conversion Label; optionally enable enhanced conversions.</li>
<li>GA4 eCommerce and Ads reports: Advanced GA4 eCommerce reports plus Google Ads and Meta reports inside WordPress.</li>
<li>White-label PDF reports: Export branded reports for clients and stakeholders.</li>
<li>Advanced event controls and custom mappings: Fine-grained options for enabling, disabling and customizing events.</li>
</ul>
Have a look at the full feature list over <a href="https://www.conversios.io/all-in-one-woocommerce-plugin/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
Are you interested in buying the <a href="https://www.conversios.io/pricing/?plugin_name=aio&utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">Pro version</a>? Come and visit us <a href="https://www.conversios.io/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Why Choose Conversios</h3>
Conversios is an all-in-one WooCommerce analytics and ads tracking plugin built for accuracy and speed. Set up GA4 and purchase conversion tracking for Google Ads (Pro) and Microsoft Ads (Free) without code. Improve measurement with server-side tracking (Pro) and Conversions API (Pro), and stay compliant with Consent Mode v2.
Sync products to Google Merchant Center, Microsoft Merchant Center, Meta Catalog and TikTok, and view key GA4 reports inside WordPress. The plugin is lightweight and WooCommerce HPOS compatible.
Trusted by 60,000+ stores to improve attribution, boost ROAS and scale with reliable, cross-platform insights.
<h3>Pro User Perks</h3>
<ul>
<li>Priority support: Faster responses for Pro feature inquiries. Reach us at <a href="mailto:support@conversios.io" rel="nofollow ugc">support@conversios.io</a> or on <a href="https://wa.me/917284854854" rel="nofollow ugc">WhatsApp</a>.</li>
<li>Onboarding assistance: Guidance for GA4, product feeds, server-side tracking and ad integrations. No code required.</li>
<li>Faster resolutions: Most tickets are resolved within 24 hours.</li>
<li>White-label PDF reports: Export branded reports for clients and internal stakeholders.</li>
</ul>
<h3>Privacy Policy</h3>
You can view our detailed privacy policy <a href="https://www.conversios.io/privacy-policy/?utm_source=wpaioreadme&utm_medium=profeature&utm_campaign=wpaioreadme" rel="nofollow ugc">here</a>.
<h3>Compatibility</h3>
Conversios is compatible with the following major plugins:
<ul>
<li>Perfect Brands for WooCommerce for the Product Feed process</li>
<li>YITH WooCommerce Brands for Product Feed process</li>
<li>WooCommerce Brands for Product Feed Process</li>
<li>YITH Multi-Currency Switcher for WooCommerce</li>
<li>YITH Custom Thank You Page for WooCommerce</li>
<li>Multi-currency plugins like WOOCS, CURCY, WBW Currency Switcher</li>
<li>Consent Management Platforms like CookieYes, GDPR Cookie Compliance, Real Cookie Banner, and CookieBot CMP for Consent mode v2</li>
<li>Lead generation plugins like Contact Form 7, Ninja Forms, Formidable, Wp Forms, Gravity Form</li>
</ul>

Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels

I am on free version and mainly use it to provide EEC to analytics. 
Plugin has some issues linking to accounts when running in FireFox, but Chrome works fine. Support is also helpful and responsive.

Works well

It's one thing to offer a paid version, I get it, people like to be paid for their work. But to offer a free version for years and then take away those features...that just doesn't sit well with me. I've removed it from all of my clients' sites, it's relatively easy to set up these Events on your own with a little code or Google Tag Manager.

Free version is now useless

Track GA4, Google Ads, Microsoft Ads, and Conversion with server-side tracking (CAPI), dynamic remarketing, and product feeds for WooCommerce.

Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more vs Conversios: Google Analytics (GA4), Google Ads, Conversion and Analytics Tracking for Multi-Channels