Freemius

alekv

wolfbaer

Boost your sales and cut advertising costs with the Pixel Manager, a plugin that excels in precise e-commerce tracking.
🚀 Endorsed by Google’s Tag Team – a big deal, right?
<blockquote>
This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough.
</blockquote>
<a href="https://wordpress.org/support/topic/simple-easy-to-use-does-what-it-says-on-the-tin/" rel="ugc">says @dpackert24</a>
<blockquote>
Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users.
</blockquote>
<a href="https://wordpress.org/support/topic/the-go-to-plugin-tracking-everything/" rel="ugc">says @chxz</a>
This plugin tracks WooCommerce shop visitors and collects valuable data for conversion optimization of your shop and paid ads, dynamic remarketing, and reporting. It’s designed to boost sales and cut advertising costs through precise e-commerce tracking.
The Pixel Manager integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft (Pro), and TikTok (Pro).
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/BW0Tzyu2HaU?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Key Benefits
✅ User-friendly and intuitive. 
✅ Customizable filters for even more precise tracking. 
✅ GDPR-aligned with advanced data privacy features. 
✅ Standardized data output across platforms. 
✅ In-depth payment gateway reports – goodbye conversion drops. 
✅ Lightweight JavaScript library for a speedy site. 
✅ Auto Conversion Recovery (ACR) – catch those lost conversions (Pro).
This plugin goes beyond basic setup, offering comprehensive tracking of all e-commerce activities. Advanced features like Google Analytics Enhanced E-Commerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.
Why the Pixel Manager?
Accuracy, simplicity, innovation.
There is an extensive feature range in the free and especially the pro version.
Unique tools like the <a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a> and <a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">ACR</a> (Pro).
News
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/1_SoAVwU-Mw?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Plugin Integrations
<ul>
<li>Google Ads Pixel</li>
<li>Google Analytics Pixel (GA4)</li>
<li>HotJar Pixel</li>
<li>Meta Ads Pixel</li>
<li>LinkedIn Ads Pixel (Pro)</li>
<li>Microsoft Ads Pixel (Pro)</li>
<li>Outbrain Ads Pixel (Pro)</li>
<li>Pinterest Ads Pixel (Pro)</li>
<li>Reddit Ads Pixel (Pro)</li>
<li>Snapchat Ads Pixel (Pro)</li>
<li>Taboola Ads Pixel (Pro)</li>
<li>TikTok Ads Pixel (Pro)</li>
<li>X (Twitter) Ads Pixel (Pro)</li>
</ul>
Highlights
<ul>
<li>Google Tag Gateway for Advertisers</li>
<li>Google Consent Mode v2</li>
<li>Effective order duplication prevention</li>
<li>Dynamic remarketing audience collection</li>
<li>Google Ads Cart Data tracking</li>
<li>Consent management platform compatibility</li>
<li>Google Analytics Enhanced E-Commerce</li>
<li><a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment Gateway Accuracy Report</a></li>
<li>Google Ads Enhanced Conversions (Pro)</li>
<li>Server-side tracking for many platforms (Pro)</li>
<li>Meta Conversion API (Pro)</li>
<li><a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">Automatic Conversion Recovery (ACR)</a> (Pro)</li>
</ul>
Free Features
<ul>
<li>Google Tag Gateway for Advertisers</li>
<li>Google Consent Mode v2</li>
<li>Google Ads Conversion Value Tracking</li>
<li>Google Ads Dynamic Remarketing</li>
<li>Google Ads Cart Item Tracking</li>
<li>Google Shopping New Customer Parameter</li>
<li>GA4 Enhanced E-Commerce</li>
<li>Meta Pixel (Facebook Pixel)</li>
<li>Meta Remarketing Events</li>
<li>Hotjar Pixel</li>
<li>Basic Order Duplication Prevention</li>
<li>Many useful filters that help tweak the plugin output</li>
<li>Works with lazy loaded product lists</li>
<li><a href="https://sweetcode.com/docs/wpm/diagnostics?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=payment-gateway-accuracy-report#payment-gateway-tracking-accuracy-report" rel="nofollow ugc">Payment gateway accuracy report</a></li>
</ul>
Have a look at the full feature list over <a href="https://sweetcode.com/docs/wpm/features" rel="nofollow ugc">here</a>.
Premium Pixels
<ul>
<li>LinkedIn Ads</li>
<li>Microsoft Ads</li>
<li>Pinterest Ads</li>
<li>Reddit Ads</li>
<li>Snapchat Ads</li>
<li>Taboola Ads</li>
<li>TikTok Ads</li>
<li>X (Twitter) Ads</li>
<li>VWO (Visual Website Optimizer) AB-testing tool</li>
</ul>
Premium Features
<ul>
<li><a href="https://sweetcode.com/docs/wpm/features/acr?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=acr" rel="nofollow ugc">Automatic Conversion Recovery (ACR)</a></li>
<li>Advanced Order Duplication Prevention</li>
<li>Google Ads Enhanced Conversions</li>
<li>Google Ads Conversion Adjustments</li>
<li>Meta CAPI (Facebook CAPI)</li>
<li>Pinterest APIC</li>
<li>Snapchat CAPI</li>
<li>Scroll Tracking</li>
<li>Automatic Phone and Link Click Tracking</li>
</ul>
Have a look at the full feature list over <a href="https://sweetcode.com/docs/wpm/features" rel="nofollow ugc">here</a>.
Are you interested in buying the <a href="https://sweetcode.com" rel="nofollow ugc">Pro version</a>? Come and visit us <a href="https://sweetcode.com" rel="nofollow ugc">here</a>.
Documentation
Link to the full documentation of the plugin: <a href="https://sweetcode.com/docs/wpm/?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs" rel="nofollow ugc">Open the documentation</a>
Consent Management
The plugin uses data from several Consent Management plugins to manage approvals and disapproval for injecting of marketing pixels.
It works with the following Consent Management plugins out of the box:
<ul>
<li><a href="https://wordpress.org/plugins/cookiebot/" rel="ugc">Cookiebot</a></li>
<li><a href="https://wordpress.org/plugins/cookie-script-com/" rel="ugc">Cookie Script</a></li>
<li><a href="https://wordpress.org/plugins/complianz-gdpr/" rel="ugc">Complianz GDPR/CCPA Cookie Consent</a></li>
<li><a href="https://wordpress.org/plugins/cookie-notice/" rel="ugc">Cookie Notice</a></li>
<li><a href="https://wordpress.org/plugins/cookie-notice/" rel="ugc">Cookie Notice & Compliance for GDPR / CCPA</a></li>
<li><a href="https://wordpress.org/plugins/cookie-law-info/" rel="ugc">Cookie Law Info</a></li>
<li><a href="https://wordpress.org/plugins/gdpr-cookie-compliance/" rel="ugc">GDPR Cookie Compliance</a></li>
<li><a href="https://wordpress.org/plugins/auto-terms-of-service-and-privacy-policy/" rel="ugc">WP AutoTerms</a></li>
<li><a href="https://wordpress.org/plugins/cookiepro/" rel="ugc">CookiePro by OneTrust</a></li>
<li><a href="https://wordpress.org/plugins/uk-cookie-consent/" rel="ugc">Termly</a></li>
<li><a href="https://wordpress.org/plugins/iubenda-cookie-law-solution/" rel="ugc">Iubenda</a></li>
<li><a href="https://wordpress.org/plugins/wp-consent-api/" rel="ugc">WP Consent API</a></li>
<li><a href="https://wordpress.org/plugins/gdpr-cookie-consent/" rel="ugc">WP Cookie Consent</a></li>
</ul>
Please read the following for additional <a href="https://sweetcode.com/docs/wpm/consent-management/platforms?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=cookie-consent-plugins" rel="nofollow ugc">setup information</a>
Requirements
<a href="https://sweetcode.com/docs/wpm/setup/requirements?utm_source=wordpress.org&utm_medium=wpm-plugin-page&utm_campaign=pixel-manager-for-woocommerce-docs&utm_content=requirements" rel="nofollow ugc">List of requirements</a>
Security Review
Although we follow security best practices, we wanted to ensure that we didn’t miss anything. So, we had the plugin reviewed by <a href="https://patchstack.com/" rel="nofollow ugc">Patchstack</a>, a cybersecurity company specializing in WordPress security.
The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”
Managed Vulnerability Disclosure Program
We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. <a href="https://patchstack.com/database/vdp/woocommerce-google-adwords-conversion-tracking-tag" rel="nofollow ugc">Report a vulnerability</a>

Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more


This plugin solved our issue with GA4/Google ads due to the new GCM coming into place. Worked straight away. We even upgraded to the premium plan as it integrated with so much and for £15ish a month it is well worth it for us.


Fantastic support & documentation


Good plugin, works well and easy to setup!


Great Plugin

Track visitors and conversions for WooCommerce Google Analytics GA4, Google Ads, Meta (Facebook, Instagram), TikTok, Microsoft, and many more!

tradetracker

This extension implements the required conversion tracking and provides an easy-to-use product feed generator when the WooCommerce plugin is used. The plugin handles automated order adjustments and assessment for cancelled and returned orders.
Unique in their approach, affiliate programs on the <a href="https://tradetracker.com/" rel="nofollow ugc">TradeTracker</a> network can adopt Real Attribution, which leads to more promotion by publishers in every stage of the buying process – driving more revenue for brands. All publishers involved in the promotion of the product and brand get awarded their share of commission in accordance with the defined attribution model.
Full first party cycle tracking solution: 
 – Installs conversion tracking automatically 
 – Generates a product feed for promotion by product listing publishers
First-party tracking
The TradeTracker Connect extension allows full cycle first-party tracking on your own domain.
Attribution models
Determine the attribution model most suitable to the customer journey of consumers when they interact with your offers.
Global sales
Start your affiliate program on a global scale, benefiting from the transparent and robust TradeTracker platform and infrastructure.
<h3>Features</h3>
<ul>
<li>Turnkey solution, no XML or API knowledge required</li>
<li>Conversion path and attribution tracking</li>
<li>Tailored fit for the TradeTracker feed requirements</li>
<li>Option to choose the unique identifiers (EAN / UPC or MPN)</li>
<li>Easily add new extra attributes through the admin</li>
</ul>
<h4>Account & Pricing</h4>
The extension is free to use. To be able to use the TradeTracker Affiliate Network and be promoted by it’s affiliates a small performance-based fee per transaction applies depending on your account type with TradeTracker. The details to connect the extension will be provided to you upon joining the TradeTracker network. <a href="https://tradetracker.com/advertisers/" rel="nofollow ugc">You can sign up here</a>.
<h4>About TradeTracker</h4>
<a href="https://tradetracker.com" rel="nofollow ugc">TradeTracker</a> is an international affiliate network. Unique in their approach, TradeTracker provides <a href="https://tradetracker.com/real-attribution/" rel="nofollow ugc">Real Attribution</a>, which leads to more promotion by publishers in every stage of the buying process – driving more revenue for brands. Enabling a network for both Advertisers and Publishers, TradeTracker hosts a platform offering real-time, understandable, and most of all transparent data, to strengthen their client’s ability to make the right performance marketing decisions.
<h4>About Affiliate Marketing</h4>
Affiliate marketing is often applauded for its ability to drive sales. Publishers are only paid when a visitor to their site is redirected to an advertiser’s site to then make a sale or takes a path to perform a desired action. This model ensures little to no risk taken by the advertiser, while publishers have the freedom to place creatives and utilise a variety of channels of their choice. Traditionally CPC (cost per click) and CPM (cost per mille) were the formative models of online advertising and was perfectly adequate during the web’s emergence. As online marketers became smarter though, they sought a more accountable approach. Affiliate marketing brought with it the ethos that ensured a benefit from only results and didn’t value interactions which did not lead to conversion.

TradeTracker Connect

TradeTracker Connect enables Merchants using WooCommerce to start selling products or services using TradeTracker's Affiliate Marketing Network.

Pixel Manager for WooCommerce – Track Conversions and Analytics, Google Ads, TikTok and more vs TradeTracker Connect