Lee Willis

<p>This plugin lets you set up two different templates with differences that you think might increase conversions, serve these different templates up to users, and track their activity using custom segments in Google Analytics.</p>
<p>Alternatively you can use it to “choose” a particular theme by setting a URL parameter so you can experiment using different themes yourself (Particularly useful when developing your “split” themes!</p>


SES Theme Split Test

Split test your wordpress theme, and track test using Google Analytics user defined values.

CROLabs.com

<p><strong>CROLabs is a conversion rate optimization operating system for the agentic era</strong> – built to help marketing, growth and product teams turn more visitors into customers without waiting on developers.</p>
<p>Connect your WordPress site to <a href="https://crolabs.com" rel="nofollow ugc">CROLabs</a> and unlock a complete CRO workspace: AI-assisted ideation, a visual no-code editor, A/B and multivariate testing, audience personalization, and clean conversion analytics – all in one place.</p>
<p>This official plugin enables <strong>Server-Side CROLabs</strong> on your WordPress site – it is our SST (server-side tracking) plugin that makes CROLabs run fully <strong>first-party</strong> through your own domain. Your experiments, personalization and analytics stay accurate even when visitors use ad-blockers, Safari ITP or Firefox ETP – because everything CROLabs ships looks and behaves like part of your own site.</p>
<h4>Why teams choose CROLabs</h4>
<ul>
<li><strong>AI Advisor that ships winning changes.</strong> Get prioritized experiment ideas based on your pages and traffic – then deploy them with a single click. No tickets, no sprints, no waiting.</li>
<li><strong>Visual no-code editor.</strong> Edit headlines, hero sections, CTAs, images, pricing tables and entire layouts directly on your live page. Marketers ship. Developers stay focused.</li>
<li><strong>A/B testing, split URL & multivariate.</strong> Run rigorous experiments on any WordPress page, post, WooCommerce product or landing page. CROLabs handles traffic allocation, statistical significance and reporting.</li>
<li><strong>Audience personalization.</strong> Tailor copy, offers and creative by geography, traffic source, device, returning visitor, UTM, cart value, logged-in role and more.</li>
<li><strong>Conversion analytics you can trust.</strong> First-party, server-side measurement means cleaner data than client-only tools – fewer blocked events, more accurate uplift numbers.</li>
<li><strong>WooCommerce-friendly.</strong> Optimize product pages, checkout flows, upsells and category pages. Track revenue per visitor, not just clicks.</li>
<li><strong>White-glove onboarding.</strong> Every account gets a free strategy call with the CROLabs team to plan your first wins. Reach us at info@crolabs.com.</li>
</ul>
<h4>What you can test and optimize</h4>
<ul>
<li>Landing pages and homepages</li>
<li>WooCommerce product, cart and checkout pages</li>
<li>Pricing pages and lead-gen forms</li>
<li>Headlines, hero copy, CTAs and button styles</li>
<li>Pop-ups, banners and announcement bars</li>
<li>Navigation, social proof and trust badges</li>
<li>Personalized offers by audience or campaign</li>
</ul>
<h4>Built for the agentic era</h4>
<p>CROLabs combines the speed of AI with the rigor of real experimentation. The AI Advisor reads your site, learns from your data, and proposes changes that move conversion – then the CROLabs runtime delivers and measures them safely. You stay in control: every change is reviewable, every test is statistically grounded, every result ties back to revenue.</p>
<h4>How this plugin works</h4>
<p>The CROLabs plugin installs the official CROLabs snippet on your WordPress site and routes experiment delivery and analytics through your own domain. That means your tests load fast, your data stays first-party, and your reports reflect real visitor behavior – not what survived an ad-blocker.</p>
<p>You don’t need to touch your theme, edit <code>header.php</code>, or paste tracking code by hand. Activate the plugin, enter your CROLabs Account ID, and you’re live.</p>
<h4>Get started</h4>
<ol>
<li>Create a free account at <a href="https://crolabs.com" rel="nofollow ugc">crolabs.com</a>.</li>
<li>Install and activate this plugin.</li>
<li>Connect your Account ID and start your first experiment in minutes.</li>
</ol>
<p>Questions? Want a personal walkthrough of CROLabs for your business? Email us anytime at <strong>info@crolabs.com</strong> – we’ll set up a free onboarding session.</p>
<h4>Useful links</h4>
<ul>
<li><a href="https://crolabs.com" rel="nofollow ugc">CROLabs Website</a></li>
<li><a href="https://docs.crolabs.com" rel="nofollow ugc">Documentation & Help Center</a></li>
<li><a href="https://www.youtube.com/@crolabs1" rel="nofollow ugc">CROLabs on YouTube</a></li>
<li><a href="https://crolabs.com" rel="nofollow ugc">Book a free onboarding call</a></li>
<li><a href="https://crolabs.com/privacy" rel="nofollow ugc">Privacy Policy</a></li>
<li><a href="https://crolabs.com/tos/" rel="nofollow ugc">Terms of Service</a></li>
</ul>
<p><strong>Third-Party Service Notice:</strong> This plugin connects your WordPress site to the CROLabs SaaS platform at <code>app.crolabs.com</code> to deliver experiments, personalization rules and analytics. By using the plugin you agree to the <a href="https://crolabs.com/tos/" rel="nofollow ugc">CROLabs Terms of Service</a> and <a href="https://crolabs.com/privacy" rel="nofollow ugc">Privacy Policy</a>.</p>


CROLabs – AI Conversion Rate Optimization, A/B Testing & Personalization

CROLabs is the AI-native conversion rate optimization platform for WordPress. Run A/B tests, personalize pages and grow revenue – no code required.

SES Theme Split Test vs CROLabs – AI Conversion Rate Optimization, A/B Testing & Personalization