WordPress.org

The WordPress Importer will import the following content from a WordPress export file:
<ul>
<li>Posts, pages and other custom post types</li>
<li>Comments and comment meta</li>
<li>Custom fields and post meta</li>
<li>Categories, tags and terms from custom taxonomies and term meta</li>
<li>Authors</li>
</ul>
For further information and instructions please see the <a href="https://wordpress.org/support/article/importing-content/#wordpress" rel="ugc">documention on Importing Content</a>.
<h3>Filters</h3>
The importer has a couple of filters to allow you to completely enable/block certain features:
<ul>
<li><code>import_allow_create_users</code>: return false if you only want to allow mapping to existing users</li>
<li><code>import_allow_fetch_attachments</code>: return false if you do not wish to allow importing and downloading of attachments</li>
<li><code>import_attachment_size_limit</code>: return an integer value for the maximum file size in bytes to save (default is 0, which is unlimited)</li>
</ul>
There are also a few actions available to hook into:
<ul>
<li><code>import_start</code>: occurs after the export file has been uploaded and author import settings have been chosen</li>
<li><code>import_end</code>: called after the last output from the importer</li>
</ul>

WordPress Importer


Good for the main use cases: restore from backup, and moving posts between blogs. Unfortunately the image import doesn't seem to work (WordPress 6.3 with plugin 0.8.1), which makes it a pain to clean up image-heavy posts.



One thing I'd like to do with this that I can't is to import another copy of a cross-post and merge the comment threads. As it is, the best I can do is import the duplicate copy and then use another plugin (or dig into the database) to move the comments around.


Works well for moving posts between blogs.

Import posts, pages, comments, custom fields, categories, tags and more from a WordPress export file.

themeansar

Ansar Import is a simple yet powerful one-click demo importer plugin for WordPress. Whether you’re using a block-based Full Site Editing (FSE) theme, a classic theme, or a page builder like Elementor, Ansar Import makes it effortless to set up your theme just like the demo — in seconds.
Perfect for theme users and agencies alike, Ansar Import helps you skip manual setups by importing demo content, widgets, menus, settings, templates, and theme customizations automatically.
🚀 Key Features: 
✅ One Click Import – Quickly set up your site just like the theme demo.
🧱 Supports FSE & Block Themes – Seamless with Full Site Editing and Gutenberg.
🎨 Elementor Compatible – Easily import Elementor demo layouts and settings.
🔄 Reusable Templates – Import custom templates, patterns, and starter designs.
📦 Media & Content – Import pages, posts, images, menus, and widgets.
🧑‍💻 Developer-Friendly Hooks – Extend or customize import logic easily.
🧑‍💼 Who Is It For? 
Web Designers & Agencies – Quickly scaffold websites from starter kits.
DIY Website Owners – Set up your website like the preview in minutes.
📚 How It Works: 
Install and activate Ansar Import.
Go to Appearance > Ansar Import.
Select a demo and click “Import.”
Your site is ready with demo content and layout.

Ansar Import – One Click Demo Import for WordPress Themes

Easily import theme demos in one click. Simplifies starter sites setup.

WordPress Importer vs Ansar Import – One Click Demo Import for WordPress Themes