Ika Balzam

WorkZen Connector seamlessly integrates your WordPress forms with WorkZen CRM, automatically capturing and syncing leads from popular form plugins, and allows you to add stunning floating action buttons for phone calls, WhatsApp, contact forms, and online booking.
Supported Form Plugins:
<ul>
<li>The popular choices: Contact Form 7, WPForms, Gravity Forms, Elementor Forms.</li>
<li>Advanced Builders: Ninja Forms, Formidable Forms, Fluent Forms, Forminator.</li>
<li>“But wait, there’s more!”: WS Form, Caldera Forms, HappyForms, JetFormBuilder</li>
</ul>
Is your favorite form plugin missing? Let us know, and we’ll make it happen!
Key Features:
<ul>
<li>Easy Setup – Configure once and capture leads automatically</li>
<li>Smart Field Mapping – Automatically detects and maps common form fields, and even not so-common ones too</li>
<li>Retry Queue – Failed submissions are queued and retried automatically</li>
<li>API Testing – Test your connection before going live</li>
<li>Selective Integration – Enable only the form plugins you use (we mean, if you want to)</li>
<li>Activity Log – Track all lead submissions and API responses</li>
<li>Floating Action Buttons – Customizable floating buttons for phone, WhatsApp, contact form, and online booking with stunning design and animations (So pretty!)</li>
<li>Online Booking – Let customers book appointments directly from your website with an interactive calendar and time slot selection</li>
</ul>
External Service Disclosure:
This plugin connects to the WorkZen API to submit form leads. When a user submits a form on your website, we will collect the lead’s contact information (general and metadata) and transmit it to WorkZen’s servers for processing and storage.
By using this plugin, you are responsible for ensuring compliance with applicable privacy laws and obtaining necessary user consent for data transmission.
<h3>External Services</h3>
This plugin relies on the WorkZen API service:
<ul>
<li>Service URL: https://api.workzen.io</li>
<li>Purpose: Submit form leads to your WorkZen CRM account</li>
<li>Data Transmitted: Contact information from form submissions (names, email, phone, address, message)</li>
<li>Privacy: You are responsible for informing users about data transmission and obtaining necessary consent</li>
</ul>
For questions about data handling and privacy, please contact WorkZen at https://workzen.io

WorkZen Connector

Connect your WordPress forms to WorkZen CRM and never miss a lead again.

LeadMachineFYI

LeadMachine Connector allows you to easily capture leads from your WordPress website and automatically send them to your LeadMachine CRM account.
<h4>Features</h4>
<ul>
<li>Easy setup – just enter your Company ID and API Key</li>
<li>Native lead capture forms – customizable shortcode-based contact forms</li>
<li>Newsletter signup forms – lightweight form with just name, email, and opt-in</li>
<li>Analytics & tracking – automatic UTM, ad click IDs, and browser data collection</li>
<li>Gravity Forms integration – connect any Gravity Form to LeadMachine</li>
<li>Spam protection – built-in honeypot and time-based bot detection</li>
<li>Responsive design – works on all devices</li>
<li>AJAX form submission – smooth user experience without page reloads</li>
<li>Automatic lead creation – leads instantly appear in your LeadMachine dashboard</li>
<li>Tag support – automatically tag leads from different forms</li>
<li>Customizable styling – colors, button text, success messages</li>
<li>Blog post sync – sync posts to LeadMachine for automated email newsletters</li>
<li>Conversion tracking – fires events for Google Analytics, Facebook Pixel, LinkedIn, TikTok, and more</li>
</ul>
<h4>Native Form Usage</h4>
<ol>
<li>Install and activate the plugin</li>
<li>Go to LeadMachine settings in your WordPress admin</li>
<li>Enter your LeadMachine Company ID and API Key</li>
<li>Customize your form settings</li>
<li>Add the shortcode <code>[leadmachine_form]</code> to any page or post</li>
</ol>
<h4>Gravity Forms Integration</h4>
Already using Gravity Forms? Connect your existing forms to LeadMachine:
<ol>
<li>Go to LeadMachine settings > Gravity Forms tab</li>
<li>Enable Gravity Forms integration</li>
<li>Select a form and map fields to LeadMachine:
<ul>
<li>First Name</li>
<li>Last Name</li>
<li>Email</li>
<li>Phone</li>
<li>Company</li>
<li>Message</li>
</ul>
</li>
<li>Optionally add tags for each form</li>
<li>Save settings – submissions now flow to LeadMachine automatically!</li>
</ol>
<h4>Shortcode Options</h4>
Customize individual forms using shortcode attributes:
<pre><code>[leadmachine_form title="Contact Us" description="We'd love to hear from you!" tags="Contact Form,Website"]
</code></pre>
Available attributes:
<ul>
<li><code>title</code> – Form title (overrides global setting)</li>
<li><code>description</code> – Form description text</li>
<li><code>button_text</code> – Submit button text</li>
<li><code>button_color</code> – Button background color (hex)</li>
<li><code>tags</code> – Comma-separated tags to apply to leads</li>
<li><code>background</code> – Form background color (use “transparent” for none)</li>
<li><code>title_color</code> – Title text color</li>
<li><code>description_color</code> – Description text color</li>
<li><code>label_color</code> – Form label text color</li>
</ul>
Examples:
Contact form: <code>[leadmachine_form tags="Contact Form,High Priority"]</code>
<h4>Newsletter Form</h4>
For simple newsletter signups, use the dedicated newsletter shortcode:
<pre><code>[leadmachine_newsletter]
</code></pre>
This form only collects: 
* Full Name 
* Email Address 
* Opt-in checkbox
Newsletter shortcode attributes:
<ul>
<li><code>title</code> – Form title (default: “Subscribe to Our Newsletter”)</li>
<li><code>description</code> – Form description text</li>
<li><code>button_text</code> – Submit button text (default: “Subscribe”)</li>
<li><code>tags</code> – Comma-separated tags (default: “newsletter”)</li>
<li><code>optin_text</code> – Opt-in checkbox text (supports HTML for links)</li>
<li><code>name_label</code> – Label for name field</li>
<li><code>email_label</code> – Label for email field</li>
<li>All color attributes from the contact form</li>
</ul>
Examples:
Newsletter signup: <code>[leadmachine_newsletter title="Stay Updated" tags="newsletter,blog"]</code>
Simple signup: <code>[leadmachine_newsletter button_text="Sign Up" button_color="#22c55e"]</code>
<h4>Analytics & Tracking</h4>
Both forms automatically collect browser and tracking data:
<ul>
<li>UTM parameters – utm_source, utm_medium, utm_campaign, utm_term, utm_content</li>
<li>Ad platform click IDs – Google Ads (gclid), Facebook (fbclid), LinkedIn, TikTok, Microsoft/Bing</li>
<li>Browser data – device type, screen size, language, timezone</li>
<li>Referrer – where the visitor came from</li>
<li>Tracking cookies – Google Analytics, Facebook Pixel, HubSpot, LinkedIn</li>
</ul>
Form submissions also fire conversion events for: 
* Google Analytics 4 (gtag.js) 
* Google Analytics Universal (legacy) 
* Facebook Pixel 
* LinkedIn Insight Tag 
* TikTok Pixel 
* Microsoft/Bing UET 
* Google Tag Manager dataLayer

LeadMachine Connector

Connect your WordPress site to LeadMachine to capture and manage leads seamlessly. Supports native forms and Gravity Forms.

WorkZen Connector vs LeadMachine Connector