Dave Page

Filter

markmanders20

Paul Halfpenny

tommc1985filter

<p>WP-DXP is a plugin to allow you to modify the content on your WordPress site.</p>
<p>The plugin has been rebranded and redeveloped as <a href="https://wordpress.org/plugins/personalizewp/" rel="ugc">PersonalizeWP</a> and can be found at https://wordpress.org/plugins/personalizewp/</p>
<p>PersonalizeWP is still available as a free plugin but also has a paid option for those that require more functionality. It is being actively developed and has a full roadmap that will deliver improved and updated features and integrations with other plugins and services.</p>
<p>If you are interested in personalisation, we strongly recommend using <a href="https://wordpress.org/plugins/personalizewp/" rel="ugc">PersonalizeWP</a> instead of WP-DXP.</p>
<h4>Support</h4>
<p>This plugin is no longer being actively developed or supported.</p>


WP-DXP

WP-DXP is a plugin to allow you to personalize the content on your WordPress site.

PersonalizeWP

<p>PersonalizeWP is the most comprehensive personalization plugin for WordPress, giving you everything you need to create unique experiences for every visitor to your site.</p>
<p>Built by <a href="https://filter.agency" rel="nofollow ugc">Filter</a>, an award-winning WordPress agency, PersonalizeWP brings enterprise-level personalization capabilities to WordPress sites of all sizes. The plugin is battle-tested on high-traffic sites and designed to work perfectly with cached environments.</p>
<p>With PersonalizeWP, you can show or hide any block in the WordPress editor based on visitor characteristics, build detailed visitor profiles, create content variations, segment your audience, and track engagement through lead scoring – all without writing a single line of code.</p>
<h3>Complete Personalisation Toolkit</h3>
<p>PersonalizeWP includes everything you need to personalize your WordPress site:</p>
<p><strong>Display Conditions</strong> Control exactly who sees your content with rules based on device type, location, time, user behavior, and dozens of other conditions. Combine multiple rules with AND/OR logic for precise targeting.</p>
<p><strong>Visitor Profiles</strong> Automatically build comprehensive profiles for each visitor, tracking their journey through your site, pages visited, forms completed, and engagement levels.</p>
<p><strong>Custom Profile Fields</strong> Capture and store specific visitor information through forms and interactions, then use this data to trigger personalized content throughout your site.</p>
<p><strong>Content Variations</strong> Create multiple versions of any content block and automatically show the right version to each visitor based on their profile or behavior.</p>
<p><strong>Segments</strong> Group visitors with similar characteristics or behaviors into segments for scalable personalization across your entire site.</p>
<p><strong>Lead Scoring</strong> Automatically assign scores to visitor actions to identify your most engaged prospects and trigger appropriate content or offers.</p>
<p><strong>REST API</strong> Access visitor data programmatically with our REST API endpoints. Build custom features like recently viewed products, personalized recommendations, or dynamic content based on visitor activities and segments.</p>
<p><strong>Product Collection</strong> Block Display personalized product recommendations with our WooCommerce Product Collection block. Show “Previously Viewed Products” or “Products For You” without any manual configuration.</p>
<p><strong>Access Controls</strong> Restrict content to specific users or groups with password protection, user role restrictions, and other access control options.</p>
<h3>Built-in Personalisation Rules</h3>
<p>Start personalizing immediately with pre-configured rules:</p>
<h4>Visitor behavior</h4>
<ul>
<li>New vs returning visitors</li>
<li>Time spent on page (10s, 30s, 1 minute, custom)</li>
<li>Pages visited</li>
<li>Last visit date</li>
</ul>
<h4>Location & Time</h4>
<ul>
<li>Country</li>
<li>Time of day (morning, afternoon, evening, custom)</li>
<li>Day of week</li>
<li>Date ranges</li>
</ul>
<h4>Device & Technology</h4>
<ul>
<li>Desktop, tablet, or mobile device detection</li>
<li>Browser type and language</li>
<li>Operating system</li>
</ul>
<h4>User Status</h4>
<ul>
<li>Logged in/out status</li>
<li>User roles and capabilities</li>
<li>User metadata</li>
</ul>
<h4>Traffic Sources</h4>
<ul>
<li>Referrer URL</li>
<li>UTM parameters</li>
<li>Query strings</li>
</ul>
<h4>WooCommerce Integration</h4>
<ul>
<li>Cart contents and value</li>
<li>Products in cart</li>
<li>Purchase history</li>
<li>Customer lifetime value</li>
<li>Time since last order</li>
<li>Product categories purchased</li>
<li>Order completion status</li>
</ul>
<h3>Advanced Features</h3>
<p><strong>Form Integrations</strong> Capture visitor data seamlessly with native integrations for:<br />
– Gravity Forms<br />
– Ninja Forms<br />
– WS Form</p>
<p><strong>Block Editor Integration</strong> Works with any WordPress block including:<br />
– Native WordPress blocks<br />
– WooCommerce blocks<br />
– Kadence Blocks<br />
– ACF Blocks</p>
<p><strong>Performance Optimised</strong><br />
– Works perfectly with cached sites and CDNs<br />
– Cookieless tracking for privacy compliance<br />
– Lightweight and efficient<br />
– No impact on page load speed</p>
<h3>See It In Action</h3>
<p>Visit our <a href="https://personalizewp.com/" rel="nofollow ugc">website</a> for detailed documentation, tutorials, and real-world personalization strategies. Check out our <a href="https://help.personalizewp.com/" rel="nofollow ugc">Knowledge Base</a> for setup guides and best practices.</p>
<p>If you’d like to find out more about the PersonalizeWP, then you can <a href="https://personalizewp.com/" rel="nofollow ugc">visit our website</a>, which provides information, knowledge base articles, tutorials, tips and tricks and access to support documentation.</p>
<h3>Contributing & Support</h3>
<p>PersonalizeWP is open source and we welcome contributions from the WordPress community.</p>
<p><strong>Report Issues</strong> Found a bug or have a feature request? Report it on our <a href="https://github.com/filter-agency/personalizewp/issues" rel="nofollow ugc">GitHub Issues page</a>.</p>
<p><strong>Contribute Code</strong> Want to contribute? Check out our <a href="https://github.com/filter-agency/personalizewp" rel="nofollow ugc">GitHub repository</a> for the latest development version and contribution guidelines.</p>
<p><strong>Stay Updated</strong><br />
– <a href="https://personalizewp.com/" rel="nofollow ugc">Website</a><br />
– <a href="https://bsky.app/profile/personalizewp.com" rel="nofollow ugc">Follow us on Bluesky</a><br />
– Sign up for our newsletter in the plugin settings</p>
<h3>Newsletter</h3>
<p>Join our email list via the plugin settings to receive updates, tips, and personalization strategies. The signup form connects to <a href="https://personalizewp.com/" rel="nofollow ugc">PersonalizeWP.com</a> – see our <a href="https://personalizewp.com/terms/" rel="nofollow ugc">terms</a> for details.</p>


Add powerful personalization features to your WordPress site. Show different content to visitors based on their behavior, profile, location, and more.

WP-DXP vs PersonalizeWP