Ankit Gupta

<p>WP Grande Plugin is a versatile WordPress plugin that allows you to change or hide a number of options like administration menu, submenu, ‘Dashboard’, with forwarding to the Manage page. On top of that, you can also perform changes to WordPress login page like change in logo or hyperlink in login page of your site. This plugin also facilitates you to hide post Meta controls on the Write page and other areas in the wordpress admin area and Write page, so as to simplify the editing interface.</p>
<h4>A Vast Range of Customization Offer</h4>
<p>You can change (hide or customize) your Dashboard Settings, Admin Bar, Admin Footer items, Login Page, Admin Menu items, Screen Options Metabox items through this plugin.</p>
<h4>Easy Search Engine Optimization</h4>
<p>Additionally, this plugin is perfect and completes your basic SEO needs like addition of meta script of different search engines like Google, Bing, Yahoo etc for Webmaster tools and Analytics, also provides the facility of xml sitemap Generation, Social Media Buttons and alot more.</p>
<h4>Requirements</h4>
<p>WordPress version 3.3.2 and later</p>
<h4>What does this plugin do?</h4>
<p>The plugin changes the administration backend and gives you the power to assign rights on a wide range of options. Admins can activate/deactivate each part of the admin menu and even the submenus. Dashboard items can be hidden or changed as per the user’s requirements. WordPress login page can also be modified with this very plugin. User can change logo image, hyperlink from the login page. This plugin is able to customize Screen Options metaboxes and many similar items from menus and submenus. Admin bar also can be hide/show to get much space and simplify your workspace.<br />
Another functionality of this plugin is to do all search engine optimization tasks like services of Webmaster tools and analytics of various popular search engines like Google, Yahoo, Bing etc. This plugin can add all selected social networking sites link to the page, more than that it creates and add XML sitemap to your site.</p>
<h4>Details</h4>
<ol>
<li>Visit to Dashboard Page section to hide/show Dashboard heading icon, text, logo, Content logo.  </li>
<li>User can make changes in dashboard welcome panel heading and description.</li>
<li>At the same time it can hide/show all boxes, widgets like recent comments, incoming links, pulgins, quickpress, recent drafts, wordpress blog, wordpress news, etc.</li>
<li>In Admin Bar section it can be used to hide/show upper admin bar along with wordpress logo, screen options, and help menu. </li>
<li>The Login Page section facilitates to change initial login page items</li>
<li>It can change the WordPress logo and upload your custom image which will show up at your site’s login page.</li>
<li>It can change the hyperlink and customize it with any other link of your choice at login page logo area.</li>
<li>Login Logo can be hidden if it is not necessary to show.</li>
<li>Change and hide footer content from site page and version detail through Admin footer section.</li>
<li>In admin menu section, it can rename or remove all menu items like dashboard, posts, media, links, pages, comments, etc. </li>
<li>Metaboxes section facilitates you to customize post and pages screen option items like excerpt, Discussion, comments, slug, custom field, categories, author, publish, featured image, format etc. </li>
<li>Removing these items will simplify the page outlook and provide the desired workspace within the add/edit pages.</li>
<li>This plugin provides the basic functions of adding up different webmasters tools codes to your website.</li>
<li>It can be add and remove various social media buttons like twitter, facebook, google plus, linkedin, delicious, reddit, etc.</li>
<li>These buttons can also show up the numbers of visitors who liked/tweet/plused your page or shared it.</li>
<li>It can be specified on which pages the social media buttons are to be shown, such as home, about page, contact page, hello world post, category pages, archives, etc.</li>
<li>Meta codes can be added of google webmaster, bing, yahoo site explorer, Alexa bank, blog catalog, facebook insight to your page’s head section</li>
<li>Analytics parameters can be added through this plugin like google analytics, quantcast analytics, clicky, compete, and site meter to your site </li>
<li>Analytics will assist you to watch the analysis of visitors like visitor place, keyword, traffic stats, etc.</li>
<li>XML sitemap generator enables you to generate the sitemap of your site with a click of a button.</li>
<li>You have the power to set sitemap content, change frequency, and priority of each page in custom way.</li>
<li>Also, users can view the generated sitemap in XML file format with last modified field, and many more.</li>
<li>SEO Link Manager allows you to have internal links for better search engine optimization.</li>
<li>SEO Image Optimizer ensures you get the best from search engines for your images by appending post title to image title and alt tag.</li>
<li>Add a contact form simply by using the shortcode [ContactForm] </li>
</ol>
<p>More features coming up..</p>


WP Grande Plugin

WP Grande Plugin enables you to customize your wordpress installation backend to the core and much more...

Julio Potier

Remi Corson

Vincent Dubroeucq

Aurélien Denis

Benjamin Denis

Thomas Deneulin

SEOPress

Mickaël Gris

<h3>Best SEO plugin for WordPress fully integrated with all page builders and themes!</h3>
<h3>Now with AI (GPT-5, GPT-4o Mini, GPT-4o, GPT-4, GPT-3.5-Turbo & DeepSeek AI) to automagically generate meta title, description and alternative texts for images!</h3>
<p>SEOPress is a powerful WordPress SEO plugin to optimize your SEO, boost your traffic, improve social sharing, build custom HTML and XML Sitemaps, create optimized breadcrumbs, add schemas / Google Structured data types, manage 301 redirections and so much more.</p>
<p>✔ <strong><a href="https://www.seopress.org/features/page-builders-integration/" rel="nofollow ugc">Universal SEO metabox</a>: edit all your SEO from any page builder / theme builder. No more back and forth between your editor and the WordPress administration</strong><br />
✔ <strong>No advertising, no footprints, white label, in backend AND frontend</strong><br />
✔ <strong>Content analysis to help you write content optimized for search engines with unlimited target keywords</strong><br />
✔ <strong><a href="https://www.seopress.org/solutions/migrate-from/" rel="nofollow ugc">Import your post and term metadatas</a> from other SEO plugins or CSV file in 1 click</strong><br />
✔ <strong><a href="https://translate.wordpress.org/projects/wp-plugins/wp-seopress" rel="nofollow ugc">Translated into 27 languages (and counting)</a></strong><br />
✔ <strong>Trusted by over 350,000 WordPress websites since 2017</strong></p>
<p><a href="https://www.seopress.org/pricing/" rel="nofollow ugc"><strong>Buy SEOPress PRO: only $49 / year / 1 site</strong></a></p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/4ysKFVr_nu0?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p><a href="https://www.seopress.org/features/" rel="nofollow ugc">Features</a> | <a href="https://www.seopress.org/solutions/migrate-from/" rel="nofollow ugc">Migrate</a> | <a href="https://www.seopress.org/wordpress-seo-plugins/pro/" rel="nofollow ugc">PRO</a> | <a href="https://www.seopress.org/integrations/" rel="nofollow ugc">Integrations</a> | <a href="https://www.seopress.org/support/" rel="nofollow ugc">Support</a> | <a href="https://www.seopress.org/features/seopress-white-label/" rel="nofollow ugc">White Label</a> | <a href="https://www.seopress.org/features/openai/" rel="nofollow ugc">AI</a></p>
<h3>Why SEOPress is the best WordPress SEO plugin?</h3>
<ul>
<li><a href="https://www.seopress.org/seopress-productivity/" rel="nofollow ugc"><strong>Save time</strong></a>: you prefer to work with Excel or Google Spreadsheets? No problem, you can import / export your metadata from CSV files with SEOPress PRO in few clicks!</li>
<li><a href="https://www.seopress.org/pricing/" rel="nofollow ugc"><strong>Save money</strong></a>: SEOPress PRO is available for $49 / year / 1 site. Go unlimited sites for just $149 / year!</li>
<li><a href="https://www.seopress.org/features/" rel="nofollow ugc"><strong>All in one SEO plugin</strong></a>: comes with all the features you need to optimize the SEO of your WordPress site. No need to install additional extensions to manage redirects, schemas, XML sitemaps… You reduce the risk of conflicts and maintenance costs. You don’t need a special feature? Deactivate it with one click without losing your configuration. Child’s play !</li>
<li><strong>Easy AND ready to use</strong>: you doesn’t need to know SEO or code to use SEOPress. Most of the parameters are automatically set. And thanks to our installation wizard, configuring SEOPress has never been easier. To go further, we provide many <a href="https://www.seopress.org/support/" rel="nofollow ugc">free tutorials</a> and <a href="https://www.seopress.org/support/ebooks/" rel="nofollow ugc">ebooks to learn SEO</a> in order to better understand how to position your content on search engines.</li>
</ul>
<h3>SEOPress Free Features</h3>
<ul>
<li><strong>Installation wizard</strong> to quickly setup your site</li>
<li><strong>Content analysis</strong> with unlimited keywords to help you write optimized content for search engines</li>
<li><strong>Mobile / Desktop Google Preview</strong> to see how your post will looks like in Google search results</li>
<li><strong>Facebook & X (ex-Twitter) Social Preview</strong> to see how your post will looks like on social media to increase conversions</li>
<li><strong>Titles</strong> (with <a href="https://www.seopress.org/support/guides/manage-titles-meta-descriptions/" rel="nofollow ugc">dynamic variables</a>: custom fields, terms taxonomie…)</li>
<li><strong>Meta descriptions</strong> (with dynamic variables too)</li>
<li><a href="https://www.seopress.org/features/social-media/" rel="nofollow ugc"><strong>Open Graph and X (ex-Twitter) Cards</strong></a> to improve social media sharing (Facebook, LinkedIn, Instagram, X (ex-Twitter), Pinterest, WhatsApp…)</li>
<li><strong>Google Knowledge Graph</strong></li>
<li><a href="https://www.seopress.org/features/google-analytics/" rel="nofollow ugc"><strong>Google Analytics</strong> and <strong>Matomo</strong></a> with downloads tracking, custom dimensions, ip anonymization, remarketing, demographics and interest reporting, cross-domain tracking…(<a href="https://www.seopress.org/features/seopress-white-label/" rel="nofollow ugc">GDPR compatibility</a>)</li>
<li><strong>Microsoft Clarity integration</strong>: to capture session recordings, get instant heatmaps and powerful Insights for Free. Know how people interact with your site to improve user experience and conversions</li>
<li><strong>Custom Canonical URL</strong></li>
<li><a href="https://www.seopress.org/support/guides/manage-meta-robots/" rel="nofollow ugc"><strong>Meta robots</strong></a> (noindex, nofollow, noimageindex, nosnippet)</li>
<li>Build your <a href="https://www.seopress.org/features/sitemaps/" rel="nofollow ugc"><strong>custom XML Sitemap</strong></a> to improve search indexing</li>
<li><strong>Image XML Sitemaps</strong> to improve search indexing for Google Images</li>
<li>Build your custom <strong>HTML Sitemap</strong> to enhanced navigation for visitors and improve search indexing</li>
<li>Link your social media accounts to your site</li>
<li><strong>Redirections</strong> in post, pages, custom post types</li>
<li>Remove /category/ in URLs</li>
<li>Remove /product-category/ in URLs</li>
<li>Remove ?replytocom to avoid duplicate content</li>
<li>Redirect attachment pages to post parent</li>
<li>Redirect attachment pages to their file URL</li>
<li><a href="https://www.seopress.org/features/image-seo/" rel="nofollow ugc"><strong>Image SEO</strong></a>: Automatically set the image title / alt / caption / description</li>
<li>Import / Export settings from site to site.</li>
<li><a href="https://www.seopress.org/support/guides/google-indexing-api-with-seopress/" rel="nofollow ugc"><strong>Google Indexing API and IndexNow API (Bing / Yandex)</strong></a> to quickly index its content in these search engines</li>
<li><a href="https://www.seopress.org/solutions/migrate-from/" rel="nofollow ugc">Import posts and terms metadata</a> from Yoast SEO, All In One SEO, SEO Framework, Rank Math, SEO Ultimate, WP Meta SEO, Premium SEO Pack, Squirrly and many other SEO plugins</li>
<li>…</li>
</ul>
<p><a href="https://www.seopress.org/wordpress-seo-plugins/free/features/" rel="nofollow ugc">Check out all SEOPress Free features here</a></p>
<h3>SEOPress PRO: to go further with your SEO</h3>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/zxGCY-bJYwE?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<ul>
<li><a href="https://www.seopress.org/features/openai/" rel="nofollow ugc"><strong>Use Artificial Intelligence (GPT-4o, GPT-4 Turbo / Vision and GPT 3.5 Turbo) to generate SEO metadata and alternative texts for image files. Bulk actions supported.</strong></a></li>
<li><a href="https://www.seopress.org/features/site-audit/" rel="nofollow ugc"><strong>Site Audit: Detect technical issues that could harm your site’s SEO directly from your WordPress administration.</strong></a></li>
<li><a href="https://www.seopress.org/features/seo-alerts/" rel="nofollow ugc">Receive SEO alerts to prevent breaking your SEO before it’s too late</a></li>
<li><a href="https://www.seopress.org/support/guides/import-metadata-from-a-csv-file-with-seopress-pro/" rel="nofollow ugc"><strong>Import / export metadata</strong></a> (titles, open graph, robots…) from / to CSV file</li>
<li><a href="https://www.seopress.org/features/sitemaps/" rel="nofollow ugc"><strong>Video XML Sitemap</strong></a> to improve rankings in video search results. YouTube videos are automatically added.</li>
<li>Internal linking suggestions</li>
<li>Inspect URL with Google Search Console: get details about crawling, indexing, mobile compatibility, schemas and more.</li>
<li><a href="https://www.seopress.org/features/google-search-console/" rel="nofollow ugc"><strong>Search Console integration</strong></a>: get insights from your post / page / post type list with clicks, positions, CTR and impressions.</li>
<li><a href="https://www.seopress.org/features/google-suggest/" rel="nofollow ugc"><strong>Google Suggestions in Content Analysis</strong></a> to find the top 10 Google suggestions instantly. This is useful if you want to work with the long tail technique.</li>
<li><a href="https://www.seopress.org/features/google-structured-data-types/" rel="nofollow ugc"><strong>Google Structured Data types</strong> (schema.org)</a>:
<ol>
<li>article</li>
<li>local business</li>
<li>service</li>
<li>how-to</li>
<li>FAQ</li>
<li>course</li>
<li>recipe</li>
<li>software application</li>
<li>video</li>
<li>event</li>
<li>product</li>
<li>job</li>
<li>simple review</li>
<li>custom schema</li>
</ol>
</li>
<li><strong>Automatic Schemas</strong> with advanced conditions (AND, OR, Post types, taxonomies)</li>
<li><a href="https://www.seopress.org/features/breadcrumbs/" rel="nofollow ugc"><strong>Breadcrumbs</strong></a> optimized with Schema.org, A11Y ready.</li>
<li><a href="https://www.seopress.org/features/google-analytics/" rel="nofollow ugc"><strong>Google Analytics Stats in Dashboard</strong></a> to quickly see your metrics without leaving your site</li>
<li><a href="https://www.seopress.org/features/local-seo/" rel="nofollow ugc"><strong>Google Local Business</strong></a> to boost your local store</li>
<li><strong>Broken link checker (SEOPress BOT)</strong>: scan all your links in content to find errors (e.g. 404…)</li>
<li><a href="https://www.seopress.org/features/woocommerce-seo/" rel="nofollow ugc"><strong>WooCommerce</strong></a>: Product Global Identifiers type and Product Global Identifiers fields to WooCommerce metabox for product schema (barcode), disable crawling on cart page, checkout page, customer account pages, add OG Price / OG Currency for better sharing and more</li>
<li><strong>Easy Digital Downloads</strong>: add OG Price / OG Currency, remove EDD meta generator</li>
<li><a href="https://www.seopress.org/features/breadcrumbs/" rel="nofollow ugc"><strong>Custom Breadcrumbs</strong></a> for single post types / term taxonomy</li>
<li><strong>Google Page Speed Insights</strong> to analyse your site performances on Mobile / Desktop + your Core Web Vitals</li>
<li><a href="https://www.seopress.org/features/google-analytics/" rel="nofollow ugc"><strong>Google Enhanced Ecommerce for WooCommerce</strong></a>: measure purchases, singular product view details, additions to and removals from shopping carts</li>
<li><a href="https://www.seopress.org/features/htaccess-robots-txt/" rel="nofollow ugc">Edit your <strong>robots.txt</strong></a> file from the admin (multisite / multidomain ready)</li>
<li><strong>Google News Sitemap</strong> to get your posts on Google News</li>
<li><strong>404 Monitoring</strong>: Monitor your 404 errors to improve user experience, performances and increase the crawl budget allocated by Google</li>
<li><strong>Redirect 404 to homepage/custom url automatically</strong> with custom status code (301, 302, 307, 410 or 451)</li>
<li>Email notifications on 404</li>
<li><a href="https://www.seopress.org/features/301-redirects/" rel="nofollow ugc"><strong>Redirect manager</strong></a>: create unlimited 301, 302, 307, 410 and 451 redirections. Regular expressions supported. Import / export redirections to CSV or htaccess file.</li>
<li>Import redirections using CSV</li>
<li>Import redirections from Redirections plugin (via a JSON file)</li>
<li><a href="https://www.seopress.org/features/htaccess-robots-txt/" rel="nofollow ugc">Edit your <strong>htaccess file</strong></a> from the admin</li>
<li>Easily customize your <strong>RSS feeds</strong></li>
<li>…</li>
</ul>
<p><a href="https://www.seopress.org/pricing/" rel="nofollow ugc"><strong>Buy SEOPress PRO now!</strong></a></p>
<h3>WooCommerce SEO (SEOPress PRO required)</h3>
<p>We support WooCommerce and Easy Digital Downloads for e-commerce sites.</p>
<ul>
<li>Price and currency meta tags to improve social sharing</li>
<li>XML sitemaps for products</li>
<li>Support for WooCommerce product images and WooCommerce image galleries for the XML sitemap</li>
<li>Centralized way to set noindex meta robots tags on pages like cart, checkout…</li>
<li>Remove WooCommerce generator meta tag in the source code</li>
<li>Create manual and/or automatic “product” schemas in JSON-LD to increase visibility in Google search results</li>
<li>WooCommerce support for our breadcrumbs</li>
<li>Global dynamic tags to insert in your metas titles / descriptions</li>
<li>Product Global Identifiers type and Product Global Identifiers fields to WooCommerce metabox for product schema (barcode)</li>
<li>…</li>
</ul>
<p><a href="https://www.seopress.org/pricing/" rel="nofollow ugc"><strong>Increase your sales now!</strong></a></p>
<h3><a href="https://www.seopress.org/features/page-builders-integration/" rel="nofollow ugc">Universal SEO metabox</a>: edit your metadata from any page builder / editor</h3>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/sf0ocG7vQMM?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<h3>Elementor + SEOPress: perfect combo!</h3>
<p>We provide deep integration with Elementor page builder UI, see below:</p>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/oC5QZ0_TH_g?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<h3>SEOPress Insights: Off-site SEO plugin to track your rankings and backlinks in WordPress</h3>
<ul>
<li><strong>Keyword rank tracker</strong>: 52 Google Search locations available</li>
<li>Track <strong>50 keywords</strong> per site daily</li>
<li>Track your <strong>competitors</strong>: who ranks first on your keywords</li>
<li>Monitor and analyze your <strong>backlinks</strong> weekly</li>
<li><strong>Google trends</strong> to find new and relevant ideas for your content marketing strategy</li>
<li>Your <strong>data accessible for life</strong>: export it to a CSV, PDF or Excel file. Sort, order, filter your data right from your WordPress.</li>
<li>Receive <strong>email and Slack alerts</strong> for your rankings to easily follow them</li>
</ul>
<span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/p6v9Jd5lRIU?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span>
<p><a href="https://www.seopress.org/pricing/" rel="nofollow ugc"><strong>Buy SEOPress Insights now!</strong></a></p>
<h3>Developers will love SEOPress!</h3>
<ul>
<li>Hundreds of hooks are available to extend SEOPress. <a href="https://www.seopress.org/support/hooks/" rel="nofollow ugc">Browse them all here</a>!</li>
<li>Plus we have a <a href="https://www.seopress.org/support/guides/get-started-with-the-seopress-rest-api/" rel="nofollow ugc">REST API</a> to build static websites.</li>
<li>Finally, <a href="https://www.seopress.org/support/guides/seopress-wp-cli/" rel="nofollow ugc"><strong>WP CLI commands</strong></a> are available.</li>
</ul>


SEOPress – On-site SEO & Analytics

Keeps users informed on features and updates.

Great Communication

SEOPress es el plugin de SEO para WordPress perfecto por su buen equilibrio entre sencillez y ajustes avanzados.

El mejor plugin de SEO para todo tipo de usuarios


Tested and actually quite satisfied, but unfortunately images were not displayed anymore on my blog after installation, so had to uninstall the plugin again.



Update: Good support, helped to fix the issue which even was not caused by the plugin.


Nice, but pictures are gone


Just installed this plugin on my third site today, only took a few seconds to set up. It works well and the default settings are basically exactly what I want. Good on performance and doesn’t take over the dashboard. Well done! 🧡


It works!


Je suis passé à SEOPress il y a peu dans sa version Pro et j’en suis très satisfait. L’essentiel est là, simple et efficace. Je recommande !


SEOPress prend soin de mon SEO !

Great plugin!


The last ±10 years I used Yoast SEO (free version) for all the websites I manage (±200). Yoast is still good, but for now SEOPress is a much better solution:- More (free) features- It doesn't slow down your WP Dashboard- The Premium version is very affordable (if you need to use it)



Benjamin you did a great job the during last years, keep on the good work!


Easy to use interface and very complete


Seo press è a mio avviso il miglior plugin per la gestione della SEO su un sito web. Mi è molto utile in particolare nelle strategie per ottenere un knowledge panel di Google con la creazione di schemi personalizzati per l'organizzazione dei dati strutturati delle entità.



Ve lo consiglio per la vostra strategia SEO.


Miglior plugin per la SEO e per i knowledge panel di Google

The best SEO plugin


I never thought an SEO work can be that easy for a newbie. Thanks!


Easy-peasy setup


While it may not be the most polished user interface, it does exactly what it needs to do and has a lower footprint and higher performance than many other solutions. Also, a lot less cross-promotion and in-WordPress advertising.



The Pro version is very cost-effective, especially if you need local SEO, e-commerce, video, or other things that require premium upgrades or add-ons using other plugins.



The built-in tools allowed me to get rid of several other plugins too.


Low-footprint SEO


Крутой сео так держать"!


пять звёзд

SEOPress, a simple, fast and powerful all in one SEO plugin for WordPress. Rank higher in search engines, fully white label. Now with AI.

WP Grande Plugin vs SEOPress – On-site SEO & Analytics