macbookandrew

Okamoto Hidetaka

Dog Byte Marketing

escopecz

dbhurley

shulard

Mautic

<p><a href="http://mautic.org" rel="nofollow ugc">Mautic</a> <a href="https://wordpress.org/plugins/wp-mautic/" rel="ugc">WordPress Plugin</a> injects Mautic tracking script and image in the WP website. Your Mautic instance will be able to track information about your visitors. You can also insert Mautic content inside your website using different shortcodes.</p>
<h3>Key features</h3>
<ul>
<li>You don’t have to edit source code of your template to insert tracking code.</li>
<li>Plugin adds additional information to tracking image URL so you get better results than using just plain HTML code of tracking image.</li>
<li>You can use Mautic form embed with shortcode described below.</li>
<li>You can choose where the script is injected (header / footer).</li>
<li>Tracking image can be used as fallback when JavaScript is disabled.</li>
</ul>
<h3>Configuration</h3>
<p>Once installed, the plugin must appared in your plugin list :</p>
<ol>
<li>Enable it.</li>
<li>Go to the settings page and set your Mautic instance URL.</li>
</ol>
<p>And that’s it !</p>
<h3>Usage</h3>
<h3>Mautic Tracking Script</h3>
<p>Tracking script works right after you finish the configuration steps. That means it will insert the <code>mtc.js</code> script from your Mautic instance. You can check HTML source code (CTRL + U) of your WP website to make sure the plugin works. You should be able to find something like this:</p>
<pre><code><script>
    (function(w,d,t,u,n,a,m){w['MauticTrackingObject']=n;
        w[n]=w[n]||function(){(w[n].q=w[n].q||[]).push(arguments)},a=d.createElement(t),
        m=d.getElementsByTagName(t)[0];a.async=1;a.src=u;m.parentNode.insertBefore(a,m)
    })(window,document,'script','http://yourmauticsite.com/mtc.js','mt');

    wpmautic_send();
</script>
</code></pre>
<h4>Custom attributes handling</h4>
<p>If you need to send custom attributes within Mautic events, you can use the <code>wpmautic_tracking_attributes</code> filter.</p>
<pre><code>add_filter('wpmautic_tracking_attributes', function($attrs) {
    $attrs['preferred_locale'] = $customVar;
    return $attrs;
});
</code></pre>
<p>The returned attributes will be added to Mautic payload.</p>
<h3>Mautic Forms</h3>
<p>To load a Mautic Form to your WP post, insert this shortcode to the place you want the form to appear:</p>
<pre><code>[mautic type="form" id="1"]
</code></pre>
<p>Replace “1” with the form ID you want to load. To get the ID of the form, go to your Mautic, open the form detail and look at the URL. The ID is right there. For example in this URL: http://yourmautic.com/s/forms/view/3 the ID is 3.</p>
<h3>Mautic Focus</h3>
<p>To load a Mautic Focus to your post, insert this shortcode to the place you want the form to appear:</p>
<pre><code>[mautic type="focus" id="1"]
</code></pre>
<p>Replace “1” with the focus ID you want to load. To get the ID of the focus, go to your Mautic, open the focus detail and look at the URL. The ID is right there. For example in this URL: http://yourmautic.com/s/focus/3.js the ID is 3.</p>
<h3>Mautic Dynamic Content</h3>
<p>To load dynamic content into your WP content, insert this shortcode where you’d like it to appear:</p>
<pre><code>[mautic type="content" slot="slot_name"]Default content to display in case of error or unknown contact.[/mautic]
</code></pre>
<p>Replace the “slot_name” with the slot name you’d like to load. This corresponds to the slot name you defined when building your campaign and adding the “Request Dynamic Content” contact decision.</p>
<h3>Mautic Gated Videos</h3>
<p>Mautic supports gated videos with Youtube, Vimeo, and MP4 as sources.</p>
<p>To load gated videos into your WP content, insert this shortcode where you’d like it to appear:</p>
<pre><code>[mautic type="video" gate-time="#" form-id="#" src="URL"]
[mautic type="video" src="URL"]
</code></pre>
<p>Replace the # signs with the appropriate number. For gate-time, enter the time (in seconds) where you want to pause the video and show the mautic form. For form-id, enter the id of the mautic form that you’d like to display as the gate. Replace URL with the browser URL to view the video. In the case of Youtube or Vimeo, you can simply use the URL as it appears in your address bar when viewing the video normally on the providing website. For MP4 videos, enter the full http URL to the MP4 file on the server.</p>
<p>Since the Mautic v2.9.1 release, the form-id is not mandatory anymore, mautic video can be tracked.</p>
<h3>Mautic Tags</h3>
<p>You can add or remove multiple lead tags on specific pages using commas. To remove an tag you have to use minus “-” signal before tag name:</p>
<pre><code>[mautic type="tags" values="mytag,anothertag,-removetag"]
</code></pre>


WP Mautic

Works smoothly

Privacy first marketing automation built for WordPress. Capture, manage, and grow your leads with powerful forms and dynamic content.

manceppo

<p>With the Manceppo B2B Marketing Hub plugin you can connect your<br />
WordPress website to your Manceppo account and start to build your<br />
custom small business B2B marketing stack, based on the tools you<br />
love.</p>
<p>This plugin will enable you to build landing pages with our form<br />
builder, track visitor behavior and add lead scores.</p>
<p>By connecting MailChimp, Google Analytics, LinkedIn and Pipedrive<br />
you unleash a complete marketing stack as alternative to expensive<br />
Marketing Automation solutions.</p>
<h3>Connecting WordPress to Manceppo</h3>
<p>By installing the Manceppo plugin and connecting to your Manceppo<br />
account, you will open up Marketing Automation functionality.</p>
<p>The connection enables you to:</p>
<ul>
<li>Create landing pages with forms for downloads</li>
<li>Track visitor behavior across your website</li>
<li>Search and select lead profiles to view or export</li>
<li>Build a lead score based on behavior and profile criteria</li>
<li>Trigger email workflows in other connected tools like MailChimp</li>
</ul>
<p>Read the full instruction on how to connect WordPress and Manceppo<br />
here <a href="https://manceppo.com/connecting-wordpress-to-manceppo" rel="nofollow ugc">here</a>.</p>
<h3>Connecting Manceppo to Mailchimp</h3>
<p>By connecting Manceppo to MailChimp you will open up nurturing<br />
functionality.</p>
<p>The connection enables you to:</p>
<ul>
<li>Add newsletter subscriptions to your WordPress call-to-action forms</li>
<li>Trigger Automation workflows in MailChimp based on behavior on WordPress</li>
<li>Sync MailChimp Audience data to build a 360 view of your contacts across your tools</li>
<li>Build a lead score based on activity in emails, on your website and across other tools</li>
</ul>
<p>Read the full instruction on how to connect Mailchimp and Manceppo<br />
<a href="https://manceppo.com/connecting-manceppo-to-mailchimp" rel="nofollow ugc">here</a>.</p>
<h3>Configure scoring rules</h3>
<p>To determine the sales readiness of leads, Manceppo offers lead<br />
scoring functionality on both behavior and profile criteria.</p>
<p>Lead scoring is a way to measure the likeliness of a commercial<br />
opportunity for a potential customer.</p>
<p>The lead scoring features in Manceppo include:</p>
<ul>
<li>Demographic (or explicit) scores based on specific profile characteristics that are generally available. Think of insight about buying authority, position or company size.</li>
<li>Activity (or implicit) scores based on lead behavior such as website visits, email opens and white paper downloads.</li>
<li>Multiple lead scores: when you sell multiple products or services, let’s say both CRM and ERP systems, Manceppo allows you to set up a lead score per product line or, even better, per area of interest.</li>
</ul>
<p>To set up lead scores in Manceppo to MailChimp, just follow these 3<br />
steps <a href="https://manceppo.com/configuring-lead-scores-in-manceppo" rel="nofollow ugc">here</a>.</p>
<h3>Manceppo features</h3>
<p>Manceppo features include:</p>
<ul>
<li>Create landing pages with forms for downloads</li>
<li>Track visitor behavior across your website</li>
<li>Search and select lead profiles to view or export</li>
<li>Build a lead score based on behavior and profile criteria</li>
<li>Trigger email workflows in other connected tools like MailChimp</li>
<li>Add newsletter subscriptions to your WordPress call-to-action forms</li>
<li>Trigger Automation workflows in MailChimp based on behavior on WordPress</li>
<li>Sync MailChimp Audience data to build a 360 view of your contacts across your tools</li>
<li>Build a lead score based on activity in emails, on your website and across other tools</li>
</ul>


Manceppo B2B Marketing Hub

Generate B2B leads and integrate with MailChimp, Google Analytics, LinkedIn and Pipedrive. Get a full lead profile, trigger actions and nurture leads.

WP Mautic vs Manceppo B2B Marketing Hub