kcseopro

Structured data and schema are becoming more and more important for search engine optimization.
The bad news is that this is pretty complicated stuff and even the most seasoned SEO specialists struggle with the proper implementation of structured data and schema on a website.
The good news is that we have created the WordPress SEO Structured Data Schema plugin which enables web designers and business owners a super-easy way to add schema for:
<ul>
<li>Organizations</li>
<li>Local Businesses</li>
<li>News Articles</li>
<li>Blog Postings</li>
<li>Events</li>
<li>Products</li>
<li>Videos</li>
<li>Audios</li>
<li>About</li>
<li>Contact</li>
<li>Services</li>
<li>Reviews</li>
<li>Aggregate Ratings</li>
<li>Restaurants</li>
<li>Special Announcement</li>
<li>Profile Page</li>
</ul>
<h4>Pro Features</h4>
<ul>
<li>Includes Auto-fill function <—Popular</li>
<li>Supports Custom Post Types beyond default page and posts</li>
<li>Supports WordPress Multisite</li>
<li>Supports more schema types:</li>
<li>Books</li>
<li>Courses</li>
<li>Job Postings</li>
<li>Movies</li>
<li>Music</li>
<li>Recipe</li>
<li>TV Episode</li>
<li>QAPages</li>
<li>ItemList</li>
<li>WooCommerce</li>
<li>Archive Schema (Collection Page)</li>
<li>Custom Schema</li>
<li>Vacation Rental</li>
<li>Vehicle Listing</li>
</ul>
<a href="https://wpsemplugins.com/downloads/wordpress-schema-plugin/" rel="nofollow ugc">Get Pro Version</a>
We created this plugin for our own websites and for our clients websites after trying dozens of free and premium schema and rich snippet plugins for WordPress. There are some great ones out there for specific kinds of content. There are also some plugins that try to automate schema markup without the ability to customize on a page-by-page level.
We could not find an easy-to-use, comprehensive JSON-LD plugin that provided features that most business websites need, that also included a high level of manual tweaking.
So we made our own and we get great results with it. And we strive to make these (the free and pro versions) the <a href="https://bloggerlocal.com/national/reviews/best-wordpress-schema-plugins" rel="nofollow ugc">best WordPress schema plugins</a> you can find, especially for bloggers, local businesses and ecommerce sites.
<h4>What is Structured Data & Schema?</h4>
Structured data adds context to your website content by way of using standardized search engine “vocabulary” at Schema.org. When implemented correctly, structured data increases the chances that search engines like Google will show additional information about your content directly in the search engine results pages (aka SERPs) via “rich snippets”. In other words, if you are searching for a WordPress rich snippet plugin, this may be the one you are looking for….
<h4>What is a Rich Snippet?</h4>
Rich snippets are the extra information that you often see right in the search results, such as:
<ul>
<li>Star ratings</li>
<li>Events and event times</li>
<li>Embedded site search box</li>
<li>Videos</li>
<li>Breadcrumbs</li>
</ul>
In other words, rich snippets are the visible result of structured data that appears in the SERPs.
<h4>Does Structured Data Help With SEO?</h4>
Absolutely! There is no question that structured data that produces rich snippet “bling” that improves SERP click through rates (CTR). Virtually every search engine expert on the planet will tell you that organic click through rates are a major search engine optimization ranking factor. This, structured data has a very high correlation (ie indirect relationship) with search engine rankings.
Proper structured data and schema markup on a website are also thought to increase a web page’s chances of triggering a “position zero” knowledge box or answer box at the verp top of the SERPs, and may even help improve your rankings in voice search.
Is there a direct effect on SEO? Maybe. Recent communication from Google indicates that <a href="https://searchengineland.com/google-may-add-structured-markup-data-to-ranking-algorithm-230402" rel="nofollow ugc">structured data may become a direct ranking factor in the near future</a>.
<h4>Is This a “One and Done: Plugin Installation?</h4>
No! The big difference with our WordPress schema plugin and some of the other ones out there is that our allows for a high degree of manual customization. There are some sitewide schema settings you can apply, but in general, you set schema up page-by-page, just as you do with many SEO plugins.
Just like all things on the Internet, it’s garbage in, garbage out. Just installing this plugin will not do anything for your website unless you use it correctly, and properly and accurately configure the data.
In other words, you should never add schema markup code the backside of your web page, if the data does not exist on the front.
Please don’t use our plugin to spam Google or any other search engine.
<h4>Why JSON-LD?</h4>
In summary, there are three structured data formats:
<ul>
<li>MicroData (HTML based)</li>
<li>RFDa (HTML based)</li>
<li>JSON-LD (Java Script based)</li>
</ul>
We used JSON-LD for many reasons. For one, JSON is less invasive from a coding standpoint. Second, Google can read JSON-LD data that is dynamically injected from Javascript code and embedded widgets. In layman’s terms, JSON is the latest and greatest…it’s where structured data is headed and in our opinion, it should be used to implement structured data on all WordPress websites. 
Read more about <a href="http://json-ld.org/" rel="nofollow ugc">JSON-LD</a>.
<h4>We Follow Google Standards</h4>
This plugin is modeled and will be updated according to Google guidelines that you will find here: 
<a href="https://developers.google.com/structured-data/" rel="nofollow ugc">https://developers.google.com/structured-data/</a>
You can validate structured data on any web page here: 
<a href="https://developers.google.com/structured-data/testing-tool/" rel="nofollow ugc">https://developers.google.com/structured-data/testing-tool/</a> 
For more information on the plugin author visit:
<ul>
<li><a href="https://wpsemplugins.com/" rel="nofollow ugc">WP SEM Plugins</a></li>
</ul>

WP SEO Structured Data Schema

Comprehensive JSON-LD based Structured Data solution for WordPress for adding schema for organizations, businesses, blog posts, ratings & more.

Taylor

Chris

<h3>For Full Documentation & The Latest Updates</h3>
<a href="https://github.com/Clark-Nikdel-Powell/Hansel-and-Gretel" rel="nofollow ugc">Watch us on GitHub!</a>
<h3>Where The Heck Am I?</h3>
Let’s face it: breadcrumbs are an integral part of websites these days. They give an immediate sense of hierarchy to your visitors and allow users to backtrack through your site to (hopefully) find more content. WordPress simplifies structuring sites how ever it seems reasonable, but it takes a bit more effort to generate breadcrumbs for all the different types of posts, and pages, and taxonomies, and archives, and … you get the idea.
<h3>But there are already plugins for that, aren’t there?</h3>
Sure! And a lot of them work really well for simple sites with simple hierarchies, but many of them fall short in one way or the other:
<blockquote>
Want to use the new semantic <code><nav></code> element? 
 Nope sorry, all they have are <code></code>‘s or <code><ul></code>‘s.
Need to control the classes or IDs of the crumbs? 
 Yep, nope; their wrapper has a fixed class of <code>breadcrumbs</code> though…I hope that’s all you need.
Uh…okay what about custom taxonomies? 
 You already know the answer to this question…
And custom post types? 
 Better hope they’re hierarchical!
Should I even bother mentioning rich snippets/microdata? 
 Haven’t found one yet.
</blockquote>
<h3>Okay fine, but what makes you think yours is any better?</h3>
It might be obvious (considering the previous section) that this plugin seeks to address all the customizability problems with the existing breadcrumb plugin environment while still keeping it as easy to use as possible (read: <code>HAG_Breadcrumbs();</code>, done!). It’s as simple as that. Hopefully it can live up to your expectations!
<h3>Features</h3>
The following features are currently available unless otherwise specifed.
<ul>
<li>
Simple Installation 
Upload the plugin, activate via the WordPress admin, and drop the function where you want the breadcrumbs to appear in your template. Done!
</li>
<li>
Fine-Tuned Control 
H&G works right out of the box, but oftentimes we want custom control. Nearly every aspect of the breadcrumbs rendering can be changed a’la the <a href="https://github.com/Clark-Nikdel-Powell/Hansel-and-Gretel#options" rel="nofollow ugc">myriad of options</a> available.
</li>
<li>
Microdata Integration 
H&G by default includes the microdata format for a <a href="http://schema.org/WebPage" rel="nofollow ugc">WebPage’s breadcrumbs</a>, a format that is jointly supported by <a href="http://www.bing.com/community/site_blogs/b/search/archive/2011/06/02/bing-google-and-yahoo-unite-to-build-the-web-of-objects.aspx" rel="nofollow ugc">Bing</a>, <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1211158" rel="nofollow ugc">Google</a>, <a href="http://developer.yahoo.com/blogs/ydn/posts/2011/06/introducing-schema-org-a-collaboration-on-structured-data/" rel="nofollow ugc">Yahoo!</a> and <a href="http://help.yandex.ru/webmaster/?id=1122752" rel="nofollow ugc">Yandex</a>.
</li>
<li>
Full Markup Control 
Choose any element to wrap your breadcrumbs, including optional class(es) or ID attributes. Likewise, you can include prefix and suffix content right inside the wrapper element tags for further control.
</li>
<li>
Template Hierarchy Based Rendering 
H&G utilizes the <a href="https://codex.wordpress.org/Template_Hierarchy" rel="nofollow ugc">WordPress Template Hierarchy</a> to determine which crumbs to show, including that elusive Comments Popup Window everybody (read: nobody) uses! This means, regardless of your theme, Hansel & Gretel will follow WP’s lead about the content on the page.
</li>
<li>
Custom Post Types & Taxonomies 
Never worry about how breadcrumbs behave across your fancy new post types and taxonomies. H&G accounts for hierarchical and non-hierarchical types, whether or not they have an archive page, and also provides options to override breadcrumb display for individual post types if desired.
</li>
<li>
Home & Last Crumbs 
H&G allows full control in showing home breadcrumbs and even allows for customized Front Page versus Blog Home Page templates. Likewise, the last, current page crumb has equal control depending on the needs of your theme.
</li>
<li>
Made for Theme Developers 
Hansel and Gretel was made by theme developers for theme developers. The default options and degree of customizability were all considered by our team of experienced WP developers to make sense right out of the box, with as little further customization as possible. Give it a try and let us know what you think. We all want H&G to be the simplest and smartest breadcrumb plugin you’ll ever use! To contribute to the development of this plugin, <a href="https://github.com/Clark-Nikdel-Powell/Hansel-and-Gretel" rel="nofollow ugc">fork our repo</a> over on GitHub.
</li>
</ul>

Hansel & Gretel: Fine-Tuned Breadcrumb Generator

Simple microdata-enabled breadcrumbs generator

WP SEO Structured Data Schema vs Hansel & Gretel: Fine-Tuned Breadcrumb Generator