WPMU DEV - Your All-in-One WordPress Platform

Alex Dunae

<p><strong>Compress images, optimize images, and enable image lazy load automatically to keep your WordPress site fast, without losing quality.</strong></p>
<p>Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. Automatically reduce image file sizes, enable image lazy load, and serve modern formats like WebP and AVIF, all without breaking image quality or adding extra work.</p>
<p>Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast.</p>
<p>Trusted by over 1 million WordPress sites.</p>
<p>With a 4.8/5 rating.</p>
<p>Everything you need to optimize images and speed up your site.</p>
<p>Works out of the box with no complicated setup.</p>
<h3>Compress images without losing quality</h3>
<p>Reduce image file sizes automatically while keeping your images sharp and clear. Smush lets you compress images using both lossless and lossy compression, so you get the best balance of quality and performance without extra work.</p>
<p>You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server.</p>
<h3>Lazy load images for faster pages</h3>
<p>Enable image lazy load across your site so images load only when needed. This improves initial page speed and creates a smoother experience for visitors without extra configuration.</p>
<h3>Serve WebP and AVIF images automatically (PRO)</h3>
<p>Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site.</p>
<h3>Deliver images faster with an Image CDN (PRO)</h3>
<p>Serve images through a global image CDN to reduce latency and improve load times for visitors around the world.</p>
<ul>
<li>119 global CDN servers</li>
<li>Up to 500 GB of bandwidth</li>
<li>Faster image delivery based on visitor location</li>
<li>Improved performance for image-heavy and high-traffic sites</li>
</ul>
<h3>Automatically resize and fix image dimensions (PRO)</h3>
<p>Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights.</p>
<p>It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work.</p>
<h3>Optimize your entire site, automatically</h3>
<p>Smush works across your whole site to optimize images as you upload them and maintain performance over time without manual work.</p>
<ul>
<li>Optimize images automatically on upload</li>
<li>Compress images in bulk or individually</li>
<li>Works with your existing media library</li>
<li>No need to re-upload images</li>
<li>Enable image lazy load across your site</li>
<li>Convert images to WebP and AVIF</li>
<li>Deliver images with an integrated image CDN</li>
<li>Automatically resize and serve correctly sized images</li>
<li>Optimize images outside the media library with Directory Smush</li>
</ul>
<h3>Built for performance</h3>
<p>Smush improves page speed and overall performance by reducing image weight and improving how images are delivered.</p>
<ul>
<li>Reduce page load times</li>
<li>Improve user experience</li>
<li>Better performance for image-heavy pages</li>
<li>Supports image lazy load and preload images (PRO) for faster perceived performance</li>
</ul>
<h3>Works with your existing setup</h3>
<p>Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins.</p>
<ul>
<li>Compatible with Gutenberg, Elementor, WPBakery, and more</li>
<li>Works with WooCommerce stores</li>
<li>No need to change your workflow</li>
<li>Easy to enable and configure</li>
</ul>
<h3>Designed to be simple</h3>
<p>You don’t need to be a performance expert to optimize images with Smush.</p>
<ul>
<li>Works out of the box</li>
<li>Simple settings when you need them</li>
<li>No technical knowledge required</li>
<li>Safe to use on any site</li>
</ul>
<h3>Why choose Smush?</h3>
<p>There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity.</p>
<ul>
<li>Trusted by over 1 million WordPress users</li>
<li>Built specifically for WordPress</li>
<li>Regular updates and improvements</li>
<li>Backed by the WPMU DEV team</li>
</ul>
<h3>Get started in minutes</h3>
<p>Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. Most sites see improvements immediately without changing how they upload or manage images.</p>
<h3>About Us</h3>
<p>WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here:<br />
<a href="https://wpmudev.com/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=smush-readme&utm_content=wpmu_dev_link" rel="nofollow ugc">https://wpmudev.com/</a></p>
<p>Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource:<br />
<a href="https://wpmudev.com/blog/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=smush-readme&utm_content=wpmu_dev_blog_link" rel="nofollow ugc">WPMU DEV Blog</a></p>
<p>Hey, one more thing… we hope you <a href="https://profiles.wordpress.org/wpmudev/#content-plugins" rel="nofollow ugc">enjoy our free offerings</a> as much as we’ve loved making them for you!</p>
<h3>Contact and Credits</h3>
<p>Originally written by Alex Dunae at Dialect (<a href="http://dialect.ca/?wp_smush_it" rel="nofollow ugc">dialect.ca</a>, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.</p>


Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Thank you for taking over half of the WordPress dashboard with your giant ad. It motivated me to remove your plugin and install EWWW Image Optimizer instead.

Huge black friday Ad. Stop advertising on my dashboard.


Unfortunately, it does not support WordPress Multisite and Arabic Language.


Does not support WodPresss Multisite and Arabic Language

Compress and optimize images, enable lazy load, serve WebP & AVIF, and speed up your site with a global image CDN.

Elementor

<p><span class="embed-youtube" style="text-align:center; display: block;"><iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/Fco5omeF50w?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe></span></p>
<p>Image Optimizer is an easy-to-use WordPress plugin that reduces image size through various compression and resizing techniques – all of which preserve the highest possible image quality. Image Optimizer supports many popular formats, including  JPEG, PNG, WebP, AVIF, and GIF.</p>
<h4>REDUCED FILE SIZES FOR BOOSTED PERFORMANCE</h4>
<p>Image Optimizer ensures faster loading times, enhanced user experience, and overall boosted website performance by reducing the size of your website’s images, resulting in improved Core Web Vitals and search engine rankings. With the Image Optimizer’s exceptional capabilities and unique algorithms, you can fine tune images and reduce their file sizes while retaining quality with lossless or lossy compression.</p>
<p><strong>FEATURES</strong></p>
<ul>
<li><strong>Image formats supported</strong> include JPEG, PNG, WebP, AVIF and GIF.</li>
<li><strong>Works in the background</strong>: The only plugin in the category that optimizes your images in the background, without you having to stay on the page during optimization.</li>
<li><strong>Resize large images</strong>: The user can set a maximum pixel width, after which images will automatically be resized. (default value set to 1920px)</li>
<li><strong>2 compression levels</strong>:  Lossless – highest quality with minimal compression; Lossy – maximum compression with somewhat reduced quality.</li>
<li><strong>Optimize on upload</strong>: Automatically optimizes images when you upload them.</li>
<li><strong>Bulk or individual optimization</strong>: Flexible image optimization options, whether it’s on-demand scaling and compression, or bulk optimization for your entire image library.</li>
<li><strong>EXIF Metadata</strong>: Select whether to clear image metadata to reduce size even further without impacting image quality.</li>
<li><strong>Backup original images</strong>: Ability to delete backups permanently to save space. (We recommend backing up your website beforehand.)</li>
<li><strong>Restore original images</strong> (all sizes) for selected media files if needed.</li>
<li><strong>Convert to WebP and AVIF</strong>: Get efficient and faster-loading formats with WebP  and AVIF for even better web performance.</li>
<li><strong>Image thumbnails</strong>: Resize all image sizes by default. Allow the user to choose specific image sizes based on WordPress-registered thumbnail sizes.</li>
</ul>
<h4>BULK OR SINGLE IMAGE OPTIMIZATION</h4>
<p>Image Optimizer by Elementor lets you optimize all images in your library either one at a time, or in a batch according to your preferences and settings. Easily configure the plugin to scale or compress your images on-demand, or automatically have them triggered as they are being uploaded. Or, if you have a large number of images already uploaded, the bulk optimization feature allows you to resize and/or compress your entire library of existing images in just a few clicks.</p>
<h4>2 COMPRESSION LEVELS</h4>
<p>With Image Optimizer’s advanced algorithms, you can compress images and reduce their file size at the level that makes the most sense for you. We offer 2 types of compression where images will be processed, giving you the perfect balance of compression and quality.</p>
<p><strong>Lossless Compression</strong>: Lossless compression reduces image file sizes without sacrificing or diminishing the quality of your images. This type of compression reduces file sizes by removing unused or unnecessary data so that no image details are lost along the way.  Hence, you are able to reduce the file size and still maintain the quality of your image.</p>
<p><strong>Lossy Compression</strong>: Lossy compression performs maximum compression resulting in lightweight images and smaller file sizes. It reduces image size by removing image data that is generally invisible to the human eye and minimizes any compromise in image quality.</p>
<p><strong>Convert to WebP and AVIF</strong>: Convert images to the slimmer WebP or AVIF formats for even better optimization with a 25-30% savings over JPEG and PNG. Most browsers support WebP, however if they don’t, you can have fallback versions of the image available in the same format as the original image.</p>
<p>By tailoring compression to the level you need, your visitors will enjoy faster load times, improved responsiveness, and a seamless browsing experience. Our approach also enables your website to rank higher in search results. Since a search engine’s ranking is heavily influenced by speed, user experience, and Core Web Vitals, Image Optimizer by Elementor is an invaluable tool for any website, especially one that’s abundant with images.</p>
<h4>Get Started Today</h4>
<p>For more information about Image Optimizer, visit our <a href="https://go.elementor.com/wp-repo-description-tab-io-product-page/" rel="nofollow ugc">official website</a> or <a href="https://go.elementor.com/wp-repo-description-tab-io-free-trial/" rel="nofollow ugc">Try It Now</a>.<br />
If you have any questions or need support, feel free to <a href="https://go.elementor.com/wp-repo-description-tab-io-contact-us/" rel="nofollow ugc">contact us</a> or visit our <a href="https://go.elementor.com/wp-repo-description-tab-io-help-center/" rel="nofollow ugc">help center</a>.</p>
<p>This plugin requires a connection to an active Elementor account in order to identify the user and provide the user with the purchased service. This connection is triggered manually by the user via the plugin’s settings panel.<br />
This plugin uses a 3rd party service operated by Elementor, which accepts a standard image in JPG, PNG, GIF or WEBP format and returns a web optimized image based on the selected settings. This flow is triggered by the user or automatically (based on the selected plugin settings) on compatible image upload or by manually initiating optimize process.</p>
<h3>Related Plugins</h3>
<p><a href="https://wordpress.org/plugins/site-mailer/" rel="ugc">Site Mailer</a>: Effortlessly manage transactional emails with Site Mailer. High deliverability, logs and statistics, and no SMTP plugins needed.</p>


Image Optimizer – Optimize Images and Convert to WebP or AVIF


Constant annoying ad in the paid version of Elementor for this plugin that I and my customers have to close all the time. Grrrrr


Annoying advertising inside a paid plugin

Trash


I don't like the new spammy plugin install prompts everywhere on my sites. This is an unnecessary plugin, and there are plenty of better and free options for image optimization.


This is not a good choice


At first I thought it was just another image optimization plugin. Whereby I am totally convinced of the Elementor Builder and therefore already had the hope that the image optimization would also convince me. I then tested it on my own website. When I created it, I naturally made sure that the images were optimized. I was all the more surprised that after optimizing with the plugin, the images could be reduced by more than half the file size. I can therefore highly recommend it.


Does what it promises


Image optimizer is very easy to configure and once done, each new image is optimized automatically and quickly and it works quite well, because it has improved the loading speed of my site!



My images were already optimized and I didn't think it was possible to further gain compression without losing quality.



In the media library, you can see each image with the space saved as well as the total space saved, this allows you to see the space saved at a glance.


Great image optimisation & conversion ✨

Does the job well


Thanks for this great plugin. Its helps a lot. Looking forward to more features in the future.


Good one! helps optimize photos better

works like a charm!


The plugin works so well compared to the other solutions around,I install it for customers' websites and finely they can upload images without my help explaining how to compress the images. 


So good to have this solution by Elementor


It suggests to install in free version of elementor but later when you wanna do something it asks to connect with elementor pro. What the hell is this plan, why WP even approve this? Even you should 1% free.


Too greedy plugin, avoid it.

Automatically resize, optimize, and convert images to WebP and AVIF. Compress images in bulk or on upload to boost your WordPress site performance.

Smush – Image Optimization, Compression, Lazy Load, WebP & CDN vs Image Optimizer – Optimize Images and Convert to WebP or AVIF