Wuoz

<p>WUOZ Connect is a plugin that connects your WooCommerce store with the WUOZ platform, enabling powerful marketing automation, advanced analytics, and seamless integration with Meta Ads.</p>
<p><strong>Key Features:</strong></p>
<ul>
<li><strong>Automatic Contact Import:</strong> Sync customers and segments from your store to Wuoz for targeted campaigns.</li>
<li><strong>Emails with Dynamic Products:</strong> Send personalized recommendations based on shopping behavior.</li>
<li><strong>Powerful Automations:</strong> Recover abandoned carts, send welcome emails, follow-ups, and much more.</li>
<li><strong>Advanced Analytics (WZTM):</strong> Track the complete customer journey, from email click to purchase.</li>
<li><strong>Meta Campaigns Integration:</strong> Connect your store and launch Meta Ads campaigns directly from Wuoz.</li>
<li><strong>Smart Popups & Banners:</strong> Create and publish lead-capture popups and promotional banners on your site.</li>
</ul>
<h3>External Services</h3>
<p>This plugin connects to external services to provide its core functionality.</p>
<h4>WUOZ Platform API (wuoz.it / app.wuoz.it)</h4>
<p>The plugin communicates with the WUOZ platform to validate the connection, sync marketing content (snippets/popups), and send tracking/automation events needed to run campaigns.</p>
<p>Data sent can include:<br />
* Site URL and basic site metadata (during connection and sync operations)<br />
* WooCommerce customer identifiers (e.g., user ID/email) and cart/product identifiers (when enabled features are used)<br />
* Event metadata (page URL, timestamps, UTM parameters, and similar analytics fields)</p>
<p>When data is sent:<br />
* During connection/disconnection actions in the plugin settings<br />
* During scheduled/background sync (e.g., abandoned cart sync)<br />
* When snippets/tracking features are enabled and the related events occur</p>
<p>Service provider: WUOZ (https://wuoz.it)<br />
Terms of Service: https://wuoz.it/en/terms-and-conditions<br />
Privacy Policy: https://wuoz.it/en/privacy-policy</p>
<p>You can opt out by disconnecting the store in the plugin settings and/or disabling tracking options in the plugin settings.</p>
<h3>Third-Party Libraries</h3>
<p>This plugin bundles the following third-party libraries (GPL-compatible licenses):</p>
<ul>
<li>Tailwind CSS – MIT License. License text: licenses/TailwindCSS-LICENSE.txt</li>
<li>Lucide – ISC License. License text: licenses/Lucide-LICENSE.txt</li>
</ul>


WUOZ Connect

A Plugin to connect WUOZ with WordPress and Woocommerce website.

Metrion

<h4>WordPress native tracking plugin</h4>
<p>Metrion natively tracks key ecommerce and lead interactions directly from WordPress and it’s most used ecommerce-plugin; Woo (Woocommerce).<br />
Native tracking entails that data is collected by listening to the build-in triggers of WordPress and Woo instead of building layers of ‘technical trackings cosmetics’ on-top-off its foundations, making tracking unnecessarily complex and error-prone.<br />
By directly integrating into WordPress you can skip expensive implementation costs and guarantee the highest level of data accuracy for growing your business.</p>
<h4>Full Metrion Feature List</h4>
<ul>
<li>First party & server-side tracking</li>
<li>Advanced track-blocking detection</li>
<li>Consent Management Platform integrations </li>
<li>No data storage in cookies/browser storage before explicit consent (optional setting)</li>
<li>Event floodgating to prevent tracking before proper consent is given</li>
<li>Front-end event brokering</li>
<li>Server-side event brokering</li>
<li>Google Ads conversion tracking</li>
<li>Google Ads enhanced conversion tracking (Through Google Ads API)</li>
<li>Google Ads enhanced lead tracking</li>
<li>Google consent mode V2 (optional)</li>
<li>Google dynamic remarketing tracking for retail vertical</li>
<li>Meta Ads pixel implementation</li>
<li>Meta Conversion API integration (CAPI)</li>
<li>Meta Ads Advantage+ catalog ads tracking</li>
<li>Microsoft Ads conversion tracking</li>
<li>Microsoft Ads conversion enhancement through conversion uploading</li>
<li>Microsoft Ads consent mode </li>
<li>Microsoft Ads dynamic remarketing list functionality</li>
<li>Google Analytics 4 sever-side</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to multiple external APIs based on the configured settings within your Metrion plugin. No data is shared to other external services (aside from Metrion) when using Metrion’s default settings. Data collection can be limited through the plugin’s settings and its integrations with consent management platforms like Cookiebot, Cookieyes, etc.</p>
<h4>Metrion tracking API</h4>
<p>When tracking of no external marketing channels is activated/enabled, only Metrion’s tracking API endpoints are used. This tracking API is used for collecting a fixed set of user interactions on your website as of this release:<br />
– Visit<br />
– Page view<br />
– Product view<br />
– Product list view<br />
– Search result list view<br />
– Add to cart<br />
– Cart view<br />
– Checkout start<br />
– Purchase<br />
– Form submits<br />
When a user is identified with data like an email address, phone number, this data can be included with each interaction based on the consent configurations within Metrion.<br />
This data is temporarily stored for conversion attribution purposes. Read more about our <a href="https://getmetrion.com/en/terms-and-conditions" rel="nofollow ugc">terms of use</a> and <a href="https://getmetrion.com/en/privacy-policy" rel="nofollow ugc">privacy policy</a>.</p>
<h4>Google Ads Tracking</h4>
<p>When Google Ads tracking is activated, this plugin loads and connects with to Google Ads’ tracking pixels and APIs. Based on the Google Ads settings in  Metrion’s, the user interaction data can be shared with Google Ads.</p>
<p>Read more about the <a href="https://support.google.com/adspolicy/answer/54818?hl=en" rel="nofollow ugc">terms of use</a> and <a href="https://policies.google.com/privacy" rel="nofollow ugc">privacy policy</a>.</p>
<h4>Meta Ads Tracking</h4>
<p>When Meta Ads tracking is activated, this plugin loads and connects with to Meta Ads’ tracking pixels and APIs. Based on the Meta Ads settings in Metrion’s, the user interaction data can be shared with Meta Ads.</p>
<p>Read more about the <a href="https://www.facebook.com/business/direct_terms_ads_en.php" rel="nofollow ugc">terms of use</a> and <a href="https://www.facebook.com/privacy/policy/" rel="nofollow ugc">privacy policy</a>.</p>
<h4>Microsoft Ads Tracking</h4>
<p>When Microsoft Ads tracking is activated, this plugin loads and connects with to Microsoft Ads’ tracking pixels and APIs. Based on the Microsoft Ads settings in Metrion’s, the user interaction data can be shared with Microsoft Ads.</p>
<p>Read more about the <a href="https://www.microsoft.com/en/servicesagreement" rel="nofollow ugc">terms of use</a> and <a href="https://www.microsoft.com/en-us/privacy/privacystatement" rel="nofollow ugc">privacy policy</a>.</p>
<h4>TikTok Ads Tracking</h4>
<p>When TikTok Ads tracking is activated, this plugin loads and connects with to TikTok Ads’ tracking pixels and APIs. Based on the TikTok Ads settings in Metrion’s, the user interaction data can be shared with TikTok Ads.</p>
<p>Read more about the <a href="https://ads.tiktok.com/i18n/official/policy/terms" rel="nofollow ugc">terms, policies and guidelines</a> and <a href="https://www.tiktok.com/legal/page/us/privacy-policy/en" rel="nofollow ugc">privacy policy</a>.</p>


Skip complex implementation setups and synchronize your conversion data directly to Google Ads, Meta Ads and Microsoft Ads.

WUOZ Connect vs Metrion