ZDAPPS

ZDAnalytics Connector helps you connect Google Analytics 4 (GA4) and/or Google Tag Manager (GTM) to your WordPress site without editing theme files.
Key features 
* Simple settings page (Settings → ZDAnalytics Connector) 
* Supports GA4 Measurement ID (G-XXXXXXXXXX) and GTM Container ID (GTM-XXXXXXX) 
* Consent-friendly: when enabled, the plugin waits for consent before loading Google scripts 
* Cache-friendly: consent checking happens in the browser, so it works with full-page caches (LiteSpeed, server cache, CDN, etc.) 
* Optional: do not load tracking for logged-in users
<h3>External services</h3>
This plugin connects to external services provided by Google:
1) Google Analytics 4 
* What it is used for: Website analytics/measurement. 
* What data is sent: When loaded, Google scripts may collect usage data (e.g., page views, events, device/browser information) as configured in your Google Analytics property. 
* When it is sent: When tracking is enabled and (if configured) the user has consented. 
* Terms: https://policies.google.com/terms 
* Privacy: https://policies.google.com/privacy
2) Google Tag Manager 
* What it is used for: Tag management (loading additional tags you configure in GTM). 
* What data is sent: Data collection depends on the tags you configure inside your GTM container. 
* When it is sent: When tracking is enabled and (if configured) the user has consented. 
* Terms: https://policies.google.com/terms 
* Privacy: https://policies.google.com/privacy

ZDAnalytics Connector (GA4 + GTM)

Consent-friendly GA4 + GTM connector for WordPress (opt-in, cache-safe, no theme edits).

Simple Analytics Tag helps you get up and running quick. 
This plugin has a non-intrusive interface and fits very well within the WordPress Settings menu. 
Just paste in the ID from Google Tagmanager or Google Analytics and you are good to go. 
For older themes that don’t support the hook right after the body tag there is a function available you can throw in to make it work. Easy!
<h4>Simple Analytics Tag contains the following features:</h4>
<ul>
<li>Google Tagmanager Code </li>
<li>Google Analytics Code</li>
<li>Just paste in the ID and save!</li>
<li>For older themes there is a custom hook</li>
<li>Simple and clean admin menu page</li>
</ul>
<h4>Note that there are themes that don’t have the ‘wp_body_open();’ hook below the body tag</h4>
For these older themes there is the option to put the second half of the Google Tagmanager code in the footer. This is not optimal but still works. If you have a custom theme you can add the hook below the body yourself or request an update on your theme at the shop that created it. Eitherway this plugin will work on the themes that have or do not have the hook. You will have to look in the source code if both Google Tagmanager code blocks are loaded.
<h4>DIY</h4>
For the DIY people there is an custom function you can use to paste the code in place.

Simple Analytics Tag

Placing Google Analytics and Google Tagmanager tags on your website made easy.

ZDAnalytics Connector (GA4 + GTM) vs Simple Analytics Tag