ZDAPPS

ZDAnalytics Connector helps you connect Google Analytics 4 (GA4) and/or Google Tag Manager (GTM) to your WordPress site without editing theme files.
Key features 
* Simple settings page (Settings → ZDAnalytics Connector) 
* Supports GA4 Measurement ID (G-XXXXXXXXXX) and GTM Container ID (GTM-XXXXXXX) 
* Consent-friendly: when enabled, the plugin waits for consent before loading Google scripts 
* Cache-friendly: consent checking happens in the browser, so it works with full-page caches (LiteSpeed, server cache, CDN, etc.) 
* Optional: do not load tracking for logged-in users
<h3>External services</h3>
This plugin connects to external services provided by Google:
1) Google Analytics 4 
* What it is used for: Website analytics/measurement. 
* What data is sent: When loaded, Google scripts may collect usage data (e.g., page views, events, device/browser information) as configured in your Google Analytics property. 
* When it is sent: When tracking is enabled and (if configured) the user has consented. 
* Terms: https://policies.google.com/terms 
* Privacy: https://policies.google.com/privacy
2) Google Tag Manager 
* What it is used for: Tag management (loading additional tags you configure in GTM). 
* What data is sent: Data collection depends on the tags you configure inside your GTM container. 
* When it is sent: When tracking is enabled and (if configured) the user has consented. 
* Terms: https://policies.google.com/terms 
* Privacy: https://policies.google.com/privacy

ZDAnalytics Connector (GA4 + GTM)

Consent-friendly GA4 + GTM connector for WordPress (opt-in, cache-safe, no theme edits).

WEBKINDER

Deploy Google Analytics on your website without having to edit code and without tracking your own visits. You can exclude any logged in user from this and enable tracking solely for them. You can also ignore a device by ticking a box which sets a session cookie.
You can also enter your Google Tag Manager ID and disable tracking via GTM.
We would love to hear your <a href="https://wordpress.org/support/plugin/wk-google-analytics/reviews/" rel="ugc">feedback</a>. It helps us improve and expand the plugin according to your needs.
If you have any questions or feature requests, feel free to contact us via support@webkinder.ch.

WEBKINDER Integration for Google Analytics and Google Tag Manager

Excellent plugin. Simple, minimal, great way to add just the tracking code - no more, no less.

Perfect

Probably the best, simplest Google Analytics Plugin

Finally an SEO-related plugin with clean code and no bloat. 

simple, clean, excellent

I've been looking for non-intrusive Google Tag plugin and after a few unsuccessful iterations with other, higher ranked in WP directory plugins, found this one. This plugin does exactly what it should: installs google tags on your WP website. That's it. Nothing else. The rest is managed via Google Tags directly. Thanks to the developers!


Excellent, simple to setup plugin

Google Analytics or Google Tag Manager for WordPress without tracking your own visits.

ZDAnalytics Connector (GA4 + GTM) vs WEBKINDER Integration for Google Analytics and Google Tag Manager