abtestkit – universal AB testing for WooCommerce & WordPress

The simplest way to A/B test in WordPress

abtestkit lets you run clean, fast, privacy-friendly AB tests without coding or complicated interfaces.
Create full-page split tests in seconds, track performance automatically, and apply the winner with one click.

Why abtestkit?

• Reach your goals faster – turn guesses into data-driven decisions.
• Earn more from your website – optimise call-to-actions, headlines, and designs.
• WooCommerce product testing – Optimize your products and boost profits.
• Keep control – your data stays in your WordPress database. (GDPR friendly)
• Works with any builder — Gutenberg, Elementor, Beaver Builder, Bricks, Oxygen, Brizy, Breakdance, and more.
• Caching compatible — built for modern caching and performance plugins.
• No analysis needed – abtestkit tracks impressions & clicks, then automatically declares the winning variant with 95% confidence.

abtestkit isn’t just another plugin. It’s a growth tool that helps you experiment, learn, and keep moving forward.

Use cases

• Validate which headline pulls more readers in.
• Optimize product pricing, descriptions images and gallery images.
• Optimise your call-to-action button for higher clicks.
• Discover the image that makes visitors trust you more.
• Test different paragraphs or titles to improve sales.
• Let the plugin crunch the numbers and tell you the winner automatically.

Stop guessing. Start growing.

1. Upload the abtestkit folder to /wp-content/plugins/.
2. Activate the plugin through the Plugins menu in WordPress.
3. Open the abtestkit dashboard.
4. Click ‘+ Create New Test’ and follow simple setup wizard.
5. Run the test, automatically reach the result, apply the winner.

Key features

✅ Full-page testing (duplicate & edit pages directly)
✅ WooCommerce product testing
✅ Automatic winner detection using Bayesian confidence
✅ GDPR-friendly (no external analytics)
✅ Compatible with caching plugins & all major builders
✅ One-click apply winner

1. 

   Sidebar AB Test.

2. 

   Enable AB Test.

3. 

   Add variants.

4. 

   abtestkit Dashboard with full page tests.

1.0.5

• Improved WooCommerce Product test creation UI

1.0.4

• New: WooCommerce Product compatibility
• New: Off page click conversion goals.
• Improved: Create test wizard, onboarding wizard, abtestkit dashboard.

1.0.3

• Improved compatibility for major builders.

1.0.2

• New: Full-page A/B testing with clean, guided wizard flow.
• New: Compatibility with all major page builders (Gutenberg, Elementor, Beaver Builder, etc).
• New: Improved caching support for page-based tests.
• Improved: Faster tracking with privacy-friendly event logging.
• Minor: UI cleanup and code refinements for a smoother user experience.

1.0.1

• Fixed: Activation redirect now runs reliably so the onboarding wizard opens immediately after first activation.
• Improved: Activation logic hardened for multisite and bulk activation contexts.
• Minor: Internal code clean-up for future stability.

1.0.0

• Initial public release of abtestkit – simple A/B testing inside the WordPress Core Editor.
• Supported blocks: buttons, headings, paragraphs, and images.
• Automatic winner declaration with Bayesian evaluation.
• Grouped test support.
• Optional anonymous telemetry (opt-in).