Dotdigital for WooCommerce Reviews, Downloads & Maintenance

Dotdigital is a marketing automation platform that provides brands globally with the tools they need to acquire, convert, and retain customers. Our plug and play connector lets you sync your data from your store to your Dotdigital account to empower your marketing. Dotdigital gives you all the tools you need to send on-brand emails, automate campaigns, and manage mailing lists to engage with your audience.

Sync all your contacts to dotdigital, and segment them for your cross-channel campaigns.
Use your customers’ order history and browsing behavior to better target your audience.
Build and automate lifecycle programs to engage your customers and drive revenue.
Subscribe customer and guest mobile numbers to SMS marketing, with consent data.

If you’re not a Dotdigital user already you can find out more about us at dotdigital.com.

Once you’ve set up your integration, you can build automated journeys with data-driven marketing programs. Boost your ROI with abandoned cart, AI-powered product recommendations, advanced personalization, social re-targeting, and cross-channel marketing automation programs.

Dotdigital for WooCommerce will help you:
* Inspire customer engagement with beautifully designed email campaigns
* Identify valuable customers with multiple segment templates and a fully flexible segment builder
* Reach niche audiences with hyper-targeted landing pages, surveys, and forms
* Automate lifecycle campaigns based on customer behavior across email, SMS, social, push, and more.
* Encourage repeat sales with replenishment programs
* Optimize every customer touchpoint, from account creation to post-purchase with transactional emails
* Win back lapsed shoppers with abandoned cart campaigns
* Re-target customers who are browsing your store and showing high purchase intent
* Sell more with predictive product recommendations in email and on your store
* Keep an eye on your most important store KPIs with commerce intelligence dashboards
* And much more

How the plugin works

When you activate, deactivate or uninstall the plugin, we send a plugin id (a random string that we create) to dotdigital. This allows Dotdigital to identify your website.
To connect to dotdigital, you install some additional files (see below) to create a ‘bridge’ with some middleware called API2Cart.
Once connected, Dotdigital syncs data from your website to the platform via API2Cart, using your plugin id to confirm it’s you.

Disclaimer

The software made available to you is provided “as is” without warranty of any kind, either expressed or implied and such software is to be used at your own risk and without modification.

Installation

Follow these steps:

Log into your WordPress admin console.
In the left-hand menu, go to Plugins.
Select ‘Add New’.
Find ‘Dotdigital for WooCommerce’.
Click on ‘Install Now’ then ‘Activate’.
In the left-hand menu, click on Dotdigital for WooCommerce.
Log into dotdigital.
- You’ll see the ‘Almost there!’ message, outlining the three final steps to complete:
- Download the bridge zip file (Disclaimer above also applies)
- Copy and unzip the bridge file into your WordPress root folder
- Click on ‘Test connection’ to check all’s well

The store should now be connected and Dotdigital will start syncing customer data automatically.

For more detailed information on installation, please see our support documentation.

Frequently Asked Questions

Q. My site is hosted by WordPress.com. Will the plugin work for me?

A. Yes, the plugin will work, but you will need the WordPress.com Business Plan to install plugins.

Q. Can I select more than one list to sign contacts up to?

A. You can opt to send contacts to multiple lists, some of which can be hidden from the user.

Q. My contacts are not appearing in my list. Why is this?

A. Check you have followed the installation steps correctly and that your API email and API password appear exactly as they do in your Dotdigital account. Remember that the API email is automatically generated and should not be changed.

Q. Can I send the user to a custom Thank You page after subscription?

A. You can find the redirection options under the Redirections tab in the plugin dashboard. Here you can set up 3 options:
* No redirection (default): the user will stay on the same page where a short message will be displayed about the result of the subscription
* Local page: you can select a page from your website that will be your Thank you page
* Custom URL: with this option you can redirect your user wherever you want to. If you choose this option, please use a valid URL starting with “http://” or “https://” here.

You can also set redirection for any widget instance using the sidebar settings in the editor.

Q. How can I insert a signup form into my posts and pages?

A. The preferred approach is to use the WordPress editor, and simply drag either of our blocks into the content area. An alternative (useful if your posts and pages don’t use the WordPress editor), you can also use the [dotdigital-signup] shortcode to show the form inside the post’s content. Shortcode parameters:

showtitle – Hide the title of the widget (defaults to 0)
showdesc – Hide the description under the title (defaults to 0)
with_ajax – Submit form without reloading page (defaults to 0)
redirection – Redirect the user to a custom URL after successful submission

Example:
[dotdigital-signup showtitle=0 showdesc=0 with_ajax=1 redirection=”http://www.example.com”]

The form will behave as follows:
– no title
– no description
– form will submit without a page reload
– user will be redirected to http://www.example.com on submit

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Changelog

2.1.0

Improvements
– Customers who do not opt in to marketing emails at checkout will now not be unsubscribed from a list.

2.0.0

What’s new
– We have implemented the Dotdigital Tag for unified page tracking, web behavior tracking, abandoned carts and abandoned browse.

Improvements
– We updated the plugin’s JS dependencies.

Notes
– Merchants must re-configure abandoned cart behaviour in Dotdigital with this release.

1.4.6

Improvements
– It is now possible to override the webapp and tracking URLs to enable testing in internal Dotdigital environments.

1.4.5

Bug fixes
– We fixed a PHP warning that appears if a product in the cart has no ‘product_cat’ terms.

1.4.4

Bug fixes
– The plugin no longer (incorrectly) shows as incompatible with WooCommerce HPOS.
– List ids are now sent as integers in the V3 API request.

1.4.3

Improvements
– We added totalprice_incl_tax to cart insight line items.

1.4.2

Bug fixes
– We fixed a problem with WP CLI breaking in a composer-based WordPress.

1.4.1

Bug fixes
– We fixed the missing domain in the load_plugin_textdomain function.

1.4.0

What’s new
– Customers and guests can now sign up for SMS marketing, with consent, at registration and checkout.
– SMS subscribers are pushed to a specific list in Dotdigital via the new V3 API.
– Mobile numbers are validated client-side before submit.
– The plugin’s vendor namespaces are now prefixed before SVN submission, to prevent namespace clashes.

Improvements
– We added a filter to enable modification of the cart item data before sending to Dotdigital. External contribution
– We now update cart insight when modifying item quantities in the basket. External contribution

Bug fixes
– We added some extra checks for WC()→customer and WC()→session before calling functions on those objects.

1.3.4

Improvements
– We added compatibility with WooCommerce’s new HPOS order storage feature.

Bug fixes
– We fixed an error related to products not being found for items in the cart.

1.3.3

Bug fixes
– We fixed an error on product pages caused by passing null to round() in PHP 8.1.
– Cypress was upgraded to fix a dependency alert.

1.3.2

What’s new
– We now support WordPress up to v6.0 and Woocommerce up to v6.5.1.

Bug fixes
– The salePrice property in cartInsight line items now shows the regular price if there is no discount.

1.3.1

Bug fixes
– We fixed a compatibility issue with the WooCommerce GlobalE PRO Integration plugin.
– Cypress upgrade to fix vulnerability.

1.3.0

What’s new
– The connector now supports abandoned cart program enrolment for customers and guests. For this update, abandoned cart configuration is managed via Dotdigital for Woocommerce > Settings.
– We have integrated web behavior tracking into the plugin. Abandoned browse is also now supported.

Improvements
– We’ve added Cypress test coverage for our plugin configuration.
– We’ve updated the naming of Dotdigital throughout the connector.

1.2.1

Escape variables to improve security in admin and widget classes.
Rename PLUGIN_DIR_PATH.
Use sanitize_email in place of sanitize_text_field for email input.

1.2.0

What’s new

We now support guest subscriptions. All subscribers are stored in their own database table, with rows created and updated via the checkboxes at user registration and checkout.
We’ve added a script to migrate existing customer subscribers (identified by a key in wp_usermeta) into the new table.
The plugin now ships with a configurable newsletter signup widget (note this is a ‘Legacy widget’ as of WordPress 5.8).
There is a new settings area to manage the display of marketing checkboxes and other settings.
Merchants can check a box to enable site and ROI tracking.
The plugin name has been changed in line with company branding.

Improvements

The marketing checkbox displayed at checkout has been moved to after the WooCommerce billing form, for a cleaner two-column layout.
The plugin code now adheres to WordPress coding standards.
The plugin now stores a version in the options table at install and upgrade.

1.1.1

Fix for store names containing special characters

1.1.0

Abandoned cart support

1.0.0

First release
Sync WooCommerce customers
Sync WooCommerce order history
Sync WooCommerce product catalog
Shows newsletter subscription checkbox (_wc_subscribed_to_newsletter) in registration & checkout pages

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