Plugin info

Total downloads: 47,192,807
Active installs: 500,000
Total reviews: 472
Average rating: 2.2
Support threads opened: 39
Support threads resolved: 4 (10%)
Available in: 20 language(s)
Contributors: 6
Last updated: 11/19/2025 (40 days ago)
Added to WordPress: 2/22/2019 (6 years old)
Minimum WordPress version: 5.6
Tested up to WordPress version: 6.8.3
Minimum PHP version: 7.4

Maintenance & Compatibility

Maintenance score

Actively maintained • Last updated 40 days ago • Support resolved 10% • 472 reviews

62/100

Is Facebook for WooCommerce abandoned?

Likely maintained (last update 40 days ago).

Compatibility

Requires WordPress: 5.6
Tested up to: 6.8.3
Requires PHP: 7.4

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Description

This is the official Facebook for WooCommerce plugin that connects your WooCommerce website to Facebook. With this plugin, you can install the Facebook pixel, and upload your online store catalog, enabling you to easily run dynamic ads.

Marketing on Facebook helps your business build lasting relationships with people, find new customers, and increase sales for your online store. With this Facebook ad extension, reaching the people who matter most to your business is simple. This extension will track the results of your advertising across devices. It will also help you:

  • Maximize your campaign performance. By setting up the Facebook pixel and building your audience, you will optimize your ads for people likely to buy your products, and reach people with relevant ads on Facebook after they’ve visited your website.
  • Find more customers. Connecting your product catalog automatically creates carousel ads that showcase the products you sell and attract more shoppers to your website.
  • Generate sales among your website visitors. When you set up the Facebook pixel and connect your product catalog, you can use dynamic ads to reach shoppers when they’re on Facebook with ads for the products they viewed on your website. This will be included in a future release of Facebook for WooCommerce.

Support

Before raising a question with Meta Support, please first take a look at the Meta helpcenter docs, by searching for keywords like ‘WooCommerce’ here. If you didn’t find what you were looking for, you can go to Meta Direct Support and ask your question.

When reporting an issue on Meta Direct Support, please give us as many details as possible.
* Symptoms of your problem
* Screenshot, if possible
* Your Facebook page URL
* Your website URL
* Current version of Facebook-for-WooCommerce, WooCommerce, WordPress, PHP

To suggest technical improvements, you can raise an issue on our Github repository.

Installation

Visit the Facebook Help Center here.

Frequently Asked Questions

No FAQ available

Review feed

Joel Karunungan
10/14/2022

Poor development causing crashes on WooCommerce

Latest version as of writing, 2.6.26, causes the WooCommerce settings page to throw a fatal error. Past releases have created similar fatal errors as well, exhibiting poor development and testing prior to release.
jaroslawistok
11/19/2022

For me good enough

Ones set and forget :) I only miss some stats.
Eduard Doloc
1/19/2023

even facebook staff does not use this!

I knew for a long time that this plugin is horrible and to my amaze, got out of a call with a facebook representative, they guided our specialist in installing another plugin for pixel and capi integrations! This says a lot about the quality of the plugin! They should just scrape it and rebuild it from ground up.
Edir Pedro
7/6/2023

NOT GDPR compliant!

You can use this plugin to serve the Data Feed but you have to build your own consent tool to add the tracker script only after the user consent.
Camilo
1/17/2024

Excluding a Category Becomes a Pain

Like many others, I've excluded certain categories but the plugin doesn't like this so they will block you from updating or creating a product in these categories. This should be banned from the WP plugin repo. The only two options are (1) disabling the plugin while editing the product, or (2) remove the category from exclusion while editing the product. This makes no sense at all. EDIT: After posting this review (originally 1-star) review, the team was very fast to address the issue that I was complaining about and changed the implementation. I now like the plugin and recommend it.

Screenshots

No screenshots available

Changelog

3.5.14 – 2025-11-19

  • Tweak – Adjust ParamBuilder to pixel integration

See changelog for all versions.