Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.

Bringing the best of Google tools to WordPress

Site Kit includes powerful features that make using these Google products seamless and flexible:

Easy-to-understand stats directly on your WordPress dashboard
Official stats from multiple Google tools, all in one dashboard
Quick setup for multiple Google tools without having to edit the source code of your site
Metrics for your entire site and for individual posts
Easy-to-manage, granular permissions across WordPress and different Google products

Supported Google tools

Site Kit shows key metrics and insights from different Google products:

Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
AdSense: Keep track of how much your site is earning you.
PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.

Installation

Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Installation from within WordPress

Visit Plugins > Add New.
Search for Site Kit by Google.
Install and activate the Site Kit by Google plugin.
Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Manual installation

Upload the entire google-site-kit folder to the /wp-content/plugins/ directory.
Visit Plugins.
Activate the Site Kit by Google plugin.
Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

After activation

Visit the new Site Kit menu.
Follow the instructions in the setup flow.
Go to the main Site Kit dashboard which already displays key metrics from Search Console.
Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.

Frequently Asked Questions

For more information, visit the official Site Kit website.

Is Site Kit free?

The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.

What are the minimum requirements for Site Kit?

In order to successfully install and use Site Kit, your site must meet the following requirements:

WordPress version 5.2+
PHP version 7.4+
Modern browser – Internet Explorer is not supported
Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.

Review feed

Jihad Sinnaour

3/17/2023

Awesome

Very useful plugin, well done.

Mehedi Hasan

7/7/2023

Useful tool..

Useful features, easy to use.

nasour

9/10/2023

Good but with slow loading speed

It is a good pluginBut its loading speed is slow.

dmccan

12/4/2023

Best option for using GA

Easy to use. Thanks.

fyndsoft

1/19/2024

Don't install this bad agent plugin!

This agent plugin is a comprehensive tool designed to report all incoming and outgoing activity on your website to Google. Despite this, Google still struggles to fully understand real organic visitor behaviors. As a result, without employing SEO tactics or purchasing backlinks and visitors, your website's performance may not improve. I used my website, webmarketinspot.com, primarily as a notebook for marketing tips. However, if your goal is to attract organic traffic, it might be wise to consider removing this plugin.

Screenshots

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Changelog

1.167.0

Enhanced

Update casing of web data stream labels for consistency. See #11763.
Add missing external icon to “Learn more” links in enhanced conversions notifications. See #11744.
Update Enhanced Conversions dashboard notification priority to use SETUP_CTA_HIGH for consistency. See #11741.
Add opt-in GA tracking as part of the new setup flow in the splash, Analytics, and Key Metrics setup screens. See #11721.
Pass show_progress as a query parameter to the redirect URI rather than as a separate property when creating an Analytics account in the new setup flow. See #11715.
Create email reporting data and section classes. See #11680.
Include the current AMP mode in the request to get enabled features. See #11643.
Implement monitor scheduler for Email Reporting events. See #11599.
Implement email reporting log clear schedulers. See #11582.
AdSense alert links now open in a new tab. See #11578.
Add report options builder classes for Analytics, AdSense, and SC modules. See #11552.
Implement “Worker” scheduled events for Email Reporting. See #11547.
Add infrastructure for scheduled events at various intervals. See #11546.
Extend the Reset utility class to delete remaining error reporting logs. See #11545.
Improve the help link destination in the authentication error screen. See #11529.
Ensure the user is returned to the Analytics or Key Metrics setup screen if the new setup flow is interrupted on one of those screens. See #11388.
Improve error reporting in Site Kit widgets to not report duplicate errors. See #8970.
Improve legend color consistency in the Analytics all traffic widget. See #7199.

Fixed

Fix internal event tracking to include plugin version information. See #11802.
Prevent an unnecessary request to the enhanced-measurement-settings endpoint when loading the dashboard. See #11766.
Fix incorrect formatting of WooCommerce enhanced conversions phone numbers. See #11737.
Ensure the “Google Analytics was successfully set up” toast should appears on the Key Metrics setup screen in the new setup flow. See #11731.
Amend styles for Sign in with Google settings editing screen. See #11314.
Fix Audience segmentation toggling issue. See #9700.

See changelog for all versions.

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