Gravity Forms: Remove required and add optional string to increase form submits

Users don’t want to do something that is required from a usability perspective. Especially not in forms. You want your conversion be as high as possible. When you use Gravity Forms and install this plugin we remove all * for required fields and add an optional string for optional fields. You can add whatever string you want if you don’t like our (optional).

We even add your own gform_optional class so you can style it any way you want, just like you could with the gform_required class.

Plugin is developed by Online Boswachters

Online Boswachters is a Dutch online marketing agency at its core with a lot of development knowledge. Specialized in Conversion Optimization and SEO. We use that knowledge on a lot of WordPress sites as well. Visit http://onlineboswachters.nl to see our portfolio of WordPress sites we manage and developed as well.

Questions or feedback?

You can always send an e-mail to [email protected] if something isn’t working for you or if you have an idea to improve the plugin.

1. Upload gfreq folder to the /wp-content/plugins/ directory
2. Activate the plugin through the ‘Plugins’ menu in WordPress
3. Visit the Settings page of this plugin. You find it under Tools.

You can also do it from within WordPress. There is an ‘Add New’ button on the Plugins WP Admin page. It saves you the download :).

! If you don’t see the Add new plugin button on the Plugins page in your WP Admin there is a setting inside wp-config that prevents it !

0.1 (September 2014)

• First version of the plugin

0.2 (October 2014)

• Fixed radiobuttons and empty labels to not display the optional tag