OptinCraft – The Powerful Drag & Drop Popup Builder for WordPress

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Grab attention, capture leads, and boost conversions fast. OptinCraft makes building high-converting popups effortless with a simple drag-and-drop canvas builder in a fully WordPress-friendly environment. No coding, just results.

Build Beautiful Popups with Drag & Drop Simplicity

OptinCraft comes with an intuitive drag & drop builder that lets you create custom popup designs easily. You can add text, images, countdown timers, and buttons while previewing your changes live.

No coding, no confusion: just simple, visual control over your popup’s look and behavior. Every design is 100% responsive, so your popups look great on desktop, tablet, and mobile.

Choose from Multiple Popup Styles

OptinCraft gives you flexibility to design Popups that fit your campaign goals perfectly. You can use:

• Lightbox popups for email subscriptions or offers
• Floating bar popups for announcements or notifications
• Slide-in popups to promote new deals
• Sidebar popups for persistent visibility

Each popup style feels modern and non-intrusive, keeping your visitors engaged without hurting their experience.

Drag & Drop Canvas Builder in the Shadow of Gutenberg

At first glance, it feels like you’re working in Gutenberg but it’s actually a powerful drag & drop canvas editor that works like Canva. Every click, every move flows naturally, letting creativity take the lead. Interesting, right?

Mobile-specific Popups That Perform

A large number of traffic comes from mobile users. OptinCraft ensures your popups are fully optimized for mobile screens, loading fast and displaying beautifully.
You can even create mobile-specific popups to deliver device-targeted experiences. That means smoother engagement, better conversions, and a more enjoyable browsing experience for every visitor.

Smart Targeting & Trigger Controls

OptinCraft gives you complete control over where, when, and to whom your popups appear. Use smart targeting options like:

• Device targeting (desktop, mobile, tablet)
• Page-level targeting (show popups on specific pages)
• Conditional display (custom rules for visibility)
• Target new visitors or returning visitors (PRO)
• Geo-location targeting (PRO)

Trigger your popups with behavior-based controls such as:

• On page load
• After inactivity
• Click count
• Page Scrolled (PRO)
• On page exit intent (PRO)
• Custom selector click (PRO)
• On hover (PRO)

These options let you build campaigns that appear at the right time without annoying your audience.

Create Urgency with Timers and Schedules

You can boost conversions by adding countdown timers to your popups. Perfect for flash sales or limited-time offers, timers add urgency and drive instant action.

OptinCraft also lets you schedule popups with specific start and end times. Run seasonal promotions, limited-time events, or recurring announcements even when you’re offline.

Stunning Templates for Every Campaign

No design experience? No problem. OptinCraft includes a bunch of pre-made templates crafted to look professional and convert effectively.

Each template is customizable with your branding, colors, and fonts. You can use Google Fonts to personalize your popups and match your website style.

These ready templates save hours of design work and help you launch beautiful popups in minutes.

Measure Success with Detailed Analytics

OptinCraft’s powerful analytics dashboard helps you track performance in real-time. You can view:

• Campaign analytics for impressions, clicks, and conversions
• Device-wise data to see which popups perform best on mobile or desktop
• Country-wise analytics
• Page-wise and browser-wise analytics

These insights help you optimize your designs, adjust targeting, and continuously improve your campaigns.

Integrate with Your Favorite Tools

OptinCraft connects seamlessly with your existing favorite tools, making automation easy. Available integrations include:

• Email Notification (Free)
• WooCommerce (PRO)
• EDD (Easy Digital Downloads) (PRO)
• SureCart (Upcoming)
• FluentCart (Upcoming)
• Mailchimp (PRO)
• Zoho CRM (PRO)
• FluentCRM (PRO)
• HubSpot (Upcoming)
• ActiveCampaign (Upcoming)
• MailPoet (Upcoming)
• Kit (formerly ConvertKit) (Upcoming)
• MailerLite (Upcoming)
• Google Sheets (PRO)
• Webhook (PRO)
• Zapier (Upcoming)
• Pabbly (Upcoming)
• FlowMattic (Upcoming)
• Slack (Upcoming)
• WPML (Upcoming)

These integrations help you sync data, manage leads, and automate follow-ups, saving time while improving marketing efficiency.

Seamless Compatibility with Popular Page Builders

OptinCraft works hand-in-hand with your favorite design tools. Whether you’re crafting pages with Elementor, Gutenberg, Bricks, Beaver Builder, Brizy, Oxygen, Breakdance, or Divi, OptinCraft integrates flawlessly to fit your workflow.

No clunky add-ons, no style mismatches, just seamless harmony between your design vision and conversion goals. Build and launch campaigns directly within your existing page builder environment, ensuring perfect alignment across your entire website.

A/B Testing Made Simple

Find what converts best with A/B testing. Test different headlines, designs, triggers, or layouts and see which one performs better. This feature helps you understand your audience’s behavior and optimize campaigns for maximum conversions. (Upcoming)

You can deliver personalized experiences, increase engagement, and drive long-term results.

Free Features You’ll Love

• Drag & Drop Popup builder
• Lightbox, floating bar, slide-in, and sidebar popups
• Mobile-specific popups
• Countdown timers
• Conditional display
• Device and page-level targeting
• Campaign analytics
• Google Fonts support
• On-page load & inactivity triggers
• Campaign duplicate
• Multi-device responsive design
• Verification code / One-time password (OTP) (Upcoming)

Built for Performance and Simplicity

OptinCraft is optimized for speed and built with clean code that won’t slow down your website. Every popup loads fast and adjusts smoothly to your layout.

The user-friendly dashboard ensures even beginners can create campaigns without confusion. With constant updates and improvements, OptinCraft stays aligned with modern WordPress standards.

Privacy Policy

OptinCraft uses Appsero SDK to collect some telemetry data upon user’s confirmation. This helps us to troubleshoot problems faster & make product improvements.

Appsero SDK does not gather any data by default. The SDK only starts gathering basic telemetry data when a user allows it via the admin notice. We collect the data to ensure a great user experience for all our users.

Integrating Appsero SDK DOES NOT IMMEDIATELY start gathering data, without confirmation from users in any case.

Learn more about how Appsero collects and uses this data.

Is OptinCraft free?

Yes, OptinCraft includes a powerful set of free features. You can upgrade to Pro anytime for advanced targeting and integrations.

Will it slow down my website?

No. OptinCraft is lightweight and performance-optimized. It uses clean scripts that load efficiently.

Can I design popups for mobile devices?

Yes, all popups are mobile-responsive, and you can even create mobile-specific campaigns.

Does it integrate with WooCommerce and Mailchimp?

Yes, both integrations are available.

Can I schedule popups or use countdown timers?

Absolutely. You can set start and end dates for popups and use countdown timers to add urgency.

Is A/B testing included?

A/B testing is part of OptinCraft’s advanced campaign optimization tools (Upcoming).

Does it work with my WordPress theme?

OptinCraft works seamlessly with all major WordPress themes and page builders.

0.1.3(beta) – 08 December 2025

• New: Added shortcode element to the builder.

0.1.2(beta) – 27 November 2025

• Fixed: Campaign overlay not hiding issue.

0.1.1(beta) – 27 November 2025

• Fixed: Floating bar campaign entrance and exit animation issue.

0.1.0(beta) – 25 November 2025

• New: Shortcut keys to move elements using Arrow keys.
• Improved: Smoother campaign closing animation.
• Improved: Disabled left and right page swipe in the builder for better control.

0.0.9(beta) – 23 November 2025

• New: Added focused text color control for text element.
• New: Added new shadow element for campaign.
• Improved: Templates library UI.

0.0.8(beta) – 21 November 2025

• Improved: Added spinner preloader for form submission.
• Fixed: Form after submit action not working issue.

0.0.7(beta) – 21 November 2025

• New: FluentCRM integration (PRO).
• New: Added new animation effects for campaign entrance and exit.
• New: Reffer URL targeting display rules.

0.0.6(beta) – 17 November 2025

• Improved: Templates library ui.

0.0.5(beta) – 15 November 2025

• New: Added form element style controls.
• New: Added background color, box-shadow control for text element.

0.0.4(beta) – 6 November 2025

• New: Added gradient color support for buttons and canvas background.
• Improved: Refined the builder interface for a smoother user experience.

0.0.3(beta) – 4 November 2025

• Fixed: Font family not loading issue.

0.0.2(beta) – 31 October 2025

• New: Added campaign display conditions.

0.0.1(beta) – 27 October 2025

• Initial release