Server-Side Tracking via GTM for GA4, Meta CAPI & Google Ads Reviews, Downloads & Maintenance

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Plugin info

Total downloads: 2,079

Active installs: 20

Total reviews: 3

Average rating: 5

Support threads opened: 0

Support threads resolved: 0 (0%)

Available in: 7 language(s)

Contributors: 2

Last updated: 7/11/2025 (172 days ago)

Added to WordPress: 7/10/2024 (1 years old)

Minimum WordPress version: 4.6

Tested up to WordPress version: 6.8.3

Minimum PHP version: 7.3

Maintenance & Compatibility

Maintenance score

Maintained • Last updated 172 days ago • 3 reviews

52/100

Is Server-Side Tracking via GTM for GA4, Meta CAPI & Google Ads abandoned?

Likely maintained (last update 172 days ago).

Compatibility

Requires WordPress: 4.6

Tested up to: 6.8.3

Requires PHP: 7.3

Ratings

0 See all reviews

Developers

Conversios (Owner)1 Conversios2

Languages

Spanish (Spain)32,360 Dutch30,206 Russian27,196 German19,853 Spanish (Chile)8,024 Ukrainian7,073

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Description

Track eCommerce Events Reliably on All Browsers and Devices

Browser-side scripts can be blocked or restricted, resulting in gaps in conversion data. This plugin delivers server‑side tracking for WooCommerce through Google Tag Manager – no custom code required.

It transmits privacy‑compliant data from your server to:

Google Analytics 4 (GA4)
Meta Pixel with Facebook Conversion API
Google Ads (Enhanced Conversions supported)
TikTok, Snapchat, and Pinterest

How It Works

WooCommerce events, such as product view, add-to-cart, checkout, and purchase, are collected client-side, forwarded to a GTM server container, and sent to the selected platforms using first-party cookies. A custom loader keeps tracking active when browser scripts are blocked.

Setup in Minutes

A guided wizard generates ready‑made GTM templates – enter your container IDs and start tracking.

Reviews

“All‑in‑One solution with exceptional support. Integration is seamless and the team is responsive.”
— @tizianokappa (Read full review)

Benefits

Reduce data loss from ad‑blockers and privacy‑focused browsers by routing events server‑side.
Maintain attribution accuracy across GA4, Google Ads, and Meta by using first‑party cookies.
Improve compliance with privacy regulations by limiting third‑party scripts.
Lower client‑side script load, contributing to better Core Web Vitals and site speed scores.
Provide multi‑channel event data (Google, Meta, TikTok, Snapchat, Pinterest) from a single GTM configuration.

Free Features

Server‑side tracking via Google Tag Manager web and server containers
Automatic WooCommerce eCommerce events (pageview, addtocart, checkout, purchase)
Support for GA4, Google Ads (including Enhanced Conversions), Meta Pixel +CAPI, TikTok, Snapchat and Pinterest
First‑party cookie extension for browsers that limit third‑party cookies (Safari/iOS)
Custom loader to continue tracking when ad‑blockers are active
Includes 300,000 server hits (lifetime) on the free plan
GA4 eCommerce reports available inside WordPress (free tier)
No‑code setup wizard with GTM container templates

Premium Features

Upgrade to the Premium Plan (US $499 / year) for additional capacity and hands‑on help. See full pricing details.

Higher server‑hit quota for high‑traffic stores
Expert configuration assistance for server‑side GTM and conversion APIs
Priority support with responses within 24 hours — contact [email protected] or WhatsApp +91 72848 54854
GA4 general reports and Google Ads reports (premium only)
Enhanced Conversions for Google Ads — contact [email protected] or WhatsApp +91 72848 54854

Integrations

Google Analytics 4 (GA4)
Google Tag Manager (web and server containers)
Google Ads (Conversions & Enhanced Conversions)
Meta Pixel & Conversion API
TikTok Pixel & Events API
Snapchat Pixel and Conversion API

Support

For assistance:
– Email – [email protected]
– WhatsApp – +91 72848 54854
– Documentation – Help Center

Privacy Policy

You can view our detailed privacy policy here.

Third-Party Services

Google APIs – authentication and data exchange.
Terms | Privacy

Google Tag Manager – tag management.
Terms | Privacy

Google Analytics – traffic and event reporting.
Terms | Privacy

Tatvic API – supplementary plugin functionality.
Privacy

Installation

For a step-by-step walkthrough, see the full setup guide.

Install via the WordPress plugin directory or upload the ZIP.
Open Conversios SST in your dashboard.
Add your GTM web and server container IDs and domain.
Select the platforms to receive server-side events.
Save settings and verify events in GTM Preview or platform diagnostics.

Frequently Asked Questions

Does this plugin create the GTM server container for me?

Yes. During setup you can generate a managed server container or connect an existing one. See the setup guide for details.

Can I use the plugin without WooCommerce?

Yes, general tracking works on any WordPress site; WooCommerce events are added automatically when WooCommerce is active.

How many events can I send on the Free Plan?

Up to 300,000 server hits (lifetime). Upgrade if you need more capacity.

How does the Premium Plan work and what does it cost?

The Premium Plan is US $499 / year. It lifts the free‑tier hit limit and adds automated sGTM deployment on Google Cloud, full GA4 eCommerce & Enhanced Conversions support, multi‑channel tracking (Google Ads, Meta, TikTok, Snapchat) and priority email/WhatsApp support. See the full pricing page for details.

Does the plugin help with Meta Event Match Quality?

Server‑side delivery, combined with first‑party cookies, can improve EMQ scores because more parameters reach Meta. See our detailed walkthrough on how to improve Facebook Event Match Quality for practical tips.

Does it support Enhanced Conversions for Google Ads?

Yes. The plugin can send the required hashed user data server‑side to enable Enhanced Conversions in Google Ads. See Google’s reference here.

Can I customise or add extra events?

Yes. Use Google Tag Manager to map additional client‑side or server‑side events to any supported platform. If you’d like assistance, email [email protected] and we’ll walk you through the steps.

Can server‑side tagging improve site speed?

Moving most tracking scripts off the browser reduces JavaScript load and can improve Core Web Vitals.