Simple URLs – Link Cloaking, Product Displays, and Affiliate Link Management Reviews, Downloads & Maintenance

Simple URLs helps you manage and organize links directly inside WordPress. It’s useful for affiliate marketers, bloggers, and anyone who wants more control over outbound links.

What you can do with Simple URLs

Create short, clean URLs with custom slugs
Cloak affiliate links with optional attributes (new window, nofollow, sponsored)
Organize and edit links from a central dashboard
Insert links from the editor while writing posts
Track basic click counts on your links
Works with both the Block Editor and Classic Editor

Why it’s helpful

With Simple URLs, you don’t need spreadsheets to keep track of affiliate links. Update a link once in your dashboard, and it’s automatically updated everywhere it’s used on your site.

When writing new content, you can quickly search for a link in the editor and insert it without leaving the page. This helps keep your workflow smooth and lets you stay focused on creating content.

Getting started

Install and activate Simple URLs.
Go to Simple URLs Add New.
Enter the destination URL, slug, and any attributes.
Save your link and insert it into posts or pages.

That’s all there is to it — manage as many links as you need, all in one place.

Looking for advanced features?

For comparison tables, product grids, or performance reports, see our separate plugin Lasso Documentation.

Installation

No installation instructions available

Frequently Asked Questions

What is Simple URLs?

Simple URLs is a WordPress plugin that helps you create, organize, and manage redirect links. It’s commonly used for affiliate links, campaign URLs, or any external links you want to keep consistent across your site.

Does Simple URLs work with my theme?

Yes. Because it manages links at the WordPress level, it works with any standard WordPress theme and both the Block and Classic editors.

Can I track clicks on my links?

Yes. Simple URLs records basic click counts for each link so you can see how often they’re being used. You’ll need to connect to Lasso to see your click reports.

Do I need an account to use it?

No. You can install and use Simple URLs right from your WordPress dashboard. No external account is required. We recommend creating a Lasso account to receive support and click tracking.

Can I import my existing links?

If you can export your links (from a database or CSV, for example), you can use the Simple URLs importer to bring them in.

Where can I find documentation or support?

Documentation and support are available at support.getlasso.co.

Review feed

Victor Font

8/4/2022

Lasso is Lousy

Why does anyone need to "fix" something that wasn't broken by adding code that breaks a site? Simple URLs was a good product. Lasso is not. It is buggy and not worth even using the free version. The constant upselling to "pro" is not only annoying, but the code displays before the editing screen displays. Time to find another URL redirection tool. Lasso is not it!

Shawn Hesketh

8/24/2022

Ruined a perfectly simple plugin.

In a perfect example of “answering questions that aren't being asked,” this plugin has suddenly become bloated with tons of upsells and features we don't need. For years, I used this plugin precisely because it did one thing... beautifully. Simple redirection and link shrinking, perfect for affiliate link management. Now, I'm bombarded with upsells for a bloated feature set I don't need. Why not release all those features in a NEW plugin, and leave Simple URLs alone? Before forcing users into an “all-in-one” solution for affiliate marketers, it might have been wise to first determine what solution your plugin solved in the first place. Now I've got to figure out how to migrate hundreds of redirect links out of SimpleURLs to a new plugin. So, thanks for that.

kolakube

9/6/2022

Avoid

A once simple and useful plugin has been remade with an awful and tacky interface that is unpleasant to use. To make it worse, the plugin now loads a CSS file and other clutter to the frontend which is inexcusable for what was once promised to be a simple link redirect manager. Absolutely stay away from this plugin.

Clifford Paulick

1/20/2023

Pretty but lacking in usability

Good: pretty UI and display output, including customizing colors can import/export using the default WordPress tool (but they don't show/tell you that and their helpdesk does not have an article about it) many link management plugins don't seem to be maintained regularly, but this one is. Bad: it's not "smart" when importing an affiliate link, always preferring the shortest possible URL slug. For example, it imports a ShareASale link as mysite/go/shareasale -- um, no! no way to view more than 10 links at a time in the Dashboard's list (not even in Screen Options) even though the font size is huge. I'd like to see more of a typical Media Library list view with the ability to customize how many display at a time search/replace (find/update) does not work in free version, only paid version. Seems a fairly simple expectation for a link manager. Basically not recommended to use the free version at all. The paid version is a nice upgrade, although it's prohibitively pricey per site if you're just getting started with affiliate earnings.

WP SITES

10/24/2024

Banner That Never Goes Away

I asked the plugin dev how to get rid of the banner and he stated once its dismissed, its permanent which is a blatant lie. When it was Simple URL's it was great, now the most annoying plugin in the repo. Need to work out how to migrate out of Lasso permanently.

Screenshots

Lasso's Link Details Page
Lasso's Link Groups Page
Lasso's Link Management Dashboard

Changelog

140

Released: November 6, 2025
Link handling updates
JavaScript Cleanup

139

Released: October 23, 2025
Fixed the copy shortcode button
Misc JavaScript improvements

138

Released: September 18, 2025
Fixed an issue with click tracking

137

Released: September 16, 2025
Improved JavaScript external handling

136

Released: September 5, 2025
Revised plugin description and details

135

Released: August 29, 2025
Additional JS improvements.

134

Released: August 26, 2025
Improved the way Simple URLs handles JavaScript

133

Released: August 18, 2025
Improved code stability for upgrades

132

Released: May 8, 2025
Fixed a bug related to new PHP versions
Updated in-app banners

131

Released: March 21, 2025
Updated tracking and link updates

130

Released: December 30, 2024
Updated Amazon attribution link handling to comply with new policies
Improved importing and exporting of displays between plugin versions.
Fixed an edge case issue that stopped users from accessing the “Add a link” modals

129

Released: November 5, 2024
Fixed an issue with promotional banners showing by mistake
Added the ability to refresh manually Amazon product data
Fixed an issue with Simple URLs blocks

128

Released: October 8, 2024
Stability improvements

127

Released: October 2, 2024
Fixed promotional banners that were showing by mistake
Added auto-upgrade functionality for link handling

126

Released: August 26, 2024
Updated the plugin’s onboarding flow
Fixed icons, modals, and external URLs in the plugin that were depreciated
Enhanced the ability to connect to admin tools

125

Released: February 22, 2024
Updated the plugin’s name in the WP admin dashboard sidebar and plugin page

124

Released: February 21, 2024
Fixed an issue where banners couldn’t be dismissed

123

Released: January 17, 2024
Support for WordPress 6.4.2
Improved Amazon price-checking consistency
Improved ability to import large numbers of links to Lasso Pro

122

Released: January 16, 2024
Just an internal test to improve the release process

121

Released: October 19, 2023
Support for WordPress 6.3.2
Security Fix: CSRF vulnerability patched

120

Released: October 6, 2023
Fixed an encoding issue on some display links.

119

Released: September 26, 2023
Support for WordPress 6.3.1
Security Fix
Resolved deprecation notices in PHP 8.2

118

Released: August 31, 2023
Support for WordPress 6.3
Fixed Access Controls
Security Fix: Cross Site Scripting (XSS)

117

Released: May 30, 2023
Support for WordPress 6.2.1
Better Import detection and flexibility.

116

Released: Feb 28, 2023
Fixed an edge case where you wouldn’t see imports.
Ability to disable support.

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