Conversion Tracking for WooCommerce

When you are integrating any advertising campaigns, they provide various tracking codes (mainly JavaScript) to insert them various pages of your site so that it can track how the conversion is happening.

This plugin inserts those codes on WooCommerce cart page, checkout success page and after user registration. So you can track who are adding your products to cart, who are buying them and who are registering to your site.

Supported Integrations

• Facebook
• Twitter
• Google Adwords
• Custom Tracking

Pro Features

• More Facebook Events
• Multiple Facebook Pixels
• Facebook Product Catalog
• Perfect Audience
• Bing Ads
• More Twitter and Google Adwords Events

Get Pro Version

Videos

All Videos

Contribute

Github

Author

Tareq Hasan

Privacy Policy

woocommerce-conversion-tracking uses Appsero SDK to collect some telemetry data upon user’s confirmation. This helps us to troubleshoot problems faster & make product improvements.

Appsero SDK does not gather any data by default. The SDK only starts gathering basic telemetry data when a user allows it via the admin notice. We collect the data to ensure great user experience for all our users.

Integrating Appsero SDK DOES NOT IMMEDIATELY start gathering data, without confirmation from users in any case.

Learn more how Appsero collects and uses this data.

Additionally, read weDevs privacy policy for more.

Extract the zip file and just drop the contents in the wp-content/plugins/ directory of your WordPress installation and then activate the Plugin from Plugins page.

Minimum Requirements

• WooCommerce 3.0
• PHP version 7.4 or greater
• MySQL version 5.0 or greater

Tracking Conversions

If you need to track successful purchases, go to the settings and in the Tags for Successful Order box, place the JavaScript code you received from the services (e.g. Facebook, Twitter, AdWords) you want to use.

In the JavaScript snippet, there are places where you can use order_number, order_total, order_subtotal, currency, etc.

The plugin provides the following codes: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {order_number}, {order_total}, {order_subtotal}, {currency}, {payment_method}.

Replace the script tag values with the suitable codes the plugin provides and finally insert the snippet in the boxes.

1. 

   Settings Panel

2. 

   Facebook Pixel Setup

3. 

   Google Adwords Conversion Tracking Settings

4. 

   Twitter Purchase Tracking Setup

5. 

   Custom Codes

Version 2.1.3 (13 Oct, 2025)

• Update: Update plugin name.

Version 2.1.1 (26 Aug, 2025)

• fix: Resolved “Constant WCCT_VERSION already defined” warning caused by multiple plugin initializations in Conversion Tracking for WooCommerce.
• Update: Added missing ‘Requires PHP’ header
• Update: WordPress 6.8.2 compatibility
• chore: Updated Appsero SDK to the latest version for improved stability and performance.
• chore: Refactored codebase with Mozart to ensure better dependency management and prevent conflicts with other plugins.

Version 2.1.0 (09 Dec, 2024)

• Update: Added support for High Performance Order Storage in WooCommerce
• Update: WordPress 6.7.1 compatibility

Version 2.0.12 (16 Jan, 2024)

• Update: WordPress 6.4.2 compatibility
• Fix: Updated Appsero Client Library to the latest version which will fix a security issue
• Fix: Fixed a Broken Access Control vulnerability in Conversion Tracking for WooCommerce Plugin that allowed lower privileged users to install and activate a new plugin via an ajax action without a nonce parameter.

Version 2.0.11 (15 Sep, 2023)

• Update: WordPress 6.3.1 compatibility
• Fix: Updated Appsero Client Library to the latest version which will fix a security issue
• Update: Added HPOS (High Performance Order Storage) support

Version 2.0.10 (2 June, 2022)

• Fix: WordPress 6.0 compatibility

Version 2.0.9 (6 October, 2021)

• Fix: Perfect Audience breaking checkbox section issue.
• Fix: WordPress 5.8 compatibility
• Fix: Latest WooCommerce 5.7 compatibility

Version 2.0.8 (10 June, 2020)

• Fix: Dismissable HA notice, was introduced in v2.0.7.
• Fix: Removed discount notice as it was deprecated.

Version 2.0.7 (2 May, 2020)

• Fix: Removed unnecessary usage of wp_kses_post(), which was breaking the plugin.
• Improved: Added WordPress 5.4 compatibility.
• Improved: Added WooCommerce 4.0 compatibility.
• Improved: Removed the v2.0 welcome notice, which isn’t relevant anymore.

Version 2.0.6 (02-January-2020)

• [fix] Missing ajax addToCart value of facebook
• [fix] php-cs-fixer: Sanitization and nonce verification

Version 2.0.4 (21-August-2019)

• [fix] Happyaddons dismissable banner
• [fix] Getting started link doesn’t work
• [tweak] Change from Google Adwords to Google Ads

Version 2.0.3 (05-August-2019)

• [fix] AddToCart Event doesn’t work for ajax
• [new] Add happy addons banner

Version 2.0.2 (29-April-2019)

• [fix] Missing value of product price

Version 2.0.1 (04-April-2019)

• [fix] Added plugin require notice

Version 2.0 (22-February-2018)

• Major version released
• Individual gateway integrations
• More streamlined and user friendly UI

Version 1.2.5 (28-December-2017)

• Added plugin action links for Docs and Settings.
• Added a survey for next version features.
• Updated WooCommerce compatibility version tags.

1.2.4 – 01-Aug-2017

• [fix] The tracker option won’t go away. Sorry!

1.2.3 – 31-July-2017

• [improvement] WooCommerce v3.0 compatibility
• [new] Added new shortcodes: {customer_id}, {customer_email}, {customer_first_name}, {customer_last_name}, {payment_method}
• [new] Added weDevs Insights class

1.2.2 – 10-Feb-2017

• Updated with plugin slug as the textdomain
• Integration class PHP compatibility

1.2.1 – 9-June-2016

• [fix] Fatal error on thank you page when without parameters

1.2 – 10-April-2016

• [new] Order number variable {order_number} added on checkout page

1.1 – 08-Jan-2016

• [new] Dynamic values on product and checkout script

1.0 – 08/07/2015

• [fix] Removed product specific codes from product single page, should show only on checkout. My bad!

0.3 – 31/05/2015

• [fix] Product specific code only loads on product page itself, not checkout

0.2 – 30/05/2015

• Renamed position option “In Footer” to “Inside Body Tag”, may be was confusing to users.

0.1.1 – 06/04/2014

• Added position parameter for display position control

0.1 – 27/03/2014

• Initial release