Google Analytics for WooCommerce Reviews, Downloads & Maintenance

This plugin provides the integration between Google Analytics and the WooCommerce plugin. You can link a referral to a purchase and add transaction information to your Google Analytics data. It supports Global Site Tag (GA4) and eCommerce event tracking.

Please visit the documentation page for additional information.

Contributions are welcome via the GitHub repository.

Installation

Download the plugin file to your computer and unzip it
Using an FTP program, or your hosting control panel, upload the unzipped plugin folder to your WordPress installation’s wp-content/plugins/ directory.
Activate the plugin from the Plugins menu within the WordPress admin.
Don’t forget to enable e-commerce tracking in your Google Analytics account: https://support.google.com/analytics/answer/1009612?hl=en

Or use the automatic installation wizard through your admin panel, just search for this plugin’s name.

Frequently Asked Questions

Where can I find the setting for this plugin?

This plugin will add the settings to the Integration tab, found in the WooCommerce Settings menu.

I don’t see the code on my site. Where is it?

We purposefully don’t track admin visits to the site. Log out of the site (or open a Google Chrome Incognito window) and check if the code is there for non-admins.

Also please make sure to enter your Google Analytics ID under WooCommerce Settings Integrations.

My code is there. Why is it still not tracking sales?

Duplicate Google Analytics code causes a conflict in tracking. Remove any other Google Analytics plugins or code from your site to avoid duplication and conflicts in tracking.

Review feed

pipdig

11/20/2020

Good plugin

It does what is needs to do.

sgumby

12/2/2021

Settings won't save

I see the faq about SUHOSIN and maybe that's the cause. I think its possible to create plugins that don't require changes to server config just to save options. And this plugin is as useless as the rest of the analytics plugins if I can't track ecommerce.

Jake Whiteley

3/10/2023

Does not work with GA4

The support forum is full of people complaining that page views are not sent correctly using GA4 - which everyone will be using seeing as universal is now being imminently retired. The only advice given by plugin devs is to disable "add to cart" events, or modify the plugin code directly to fix their fault plugin logic. This issue has been around for 2 years.

Screenshots

Google Analytics Integration Settings.

Changelog

2.1.19 – 2025-10-30

Fix – Add safe script tag encoding flags to all wp_json_encode() calls in inline scripts.
Update – Require WooCommerce 10.2+.

2.1.18 – 2025-10-01

Tweak – Don’t throw errors when the product ID is not found for legacy Ajax add-to-cart.
Tweak – WC 10.2 compatibility.
Update – Require WooCommerce 10.1+.

2.1.17 – 2025-08-12

Dev – Updated vulnerable dependencies.
Tweak – WC 10.1 compatibility.
Update – Require WooCommerce 10.0+.
Update – Require WordPress 6.7+.

2.1.16 – 2025-07-01

Tweak – WC 10.0 compatibility.
Update – Require WooCommerce 9.5+.
Update – Require WordPress 6.6+.

See changelog for all versions.

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