About us

We are a team of engineers and indie makers creating products to help other indie makers.

The wordpress marketplace has huge potential, but is very inefficient.

When users search for plugins, they are presented with sponsored articles for plugins instead of going through a data-driven process to find the best plugins for their needs. We consider this unacceptable.

We are here to change that...

Our mission

We provide a variety to help WordPress users, indie makers and investors explore the wordpress ecosystem.

Wordpress Developers

We help you find the best plugins for your needs with ourWordpress Plugin Finder©, which aggregates data from the wordpress marketplace and provides you with a data-driven process to find the best plugins for your needs.

Plugin Developers

We help indie makers find opportunities within the wordpress ecosystem with ourNiche Finder Tool© andWordpress Marketplace Explorer©.

Investors

We help you find the best wordpress plugins to invest in or acquire with ourWordpress Investment Explorer© and ourWordpress Acquisition Explorer©.

Our vision

Have you heard about information asymmetry?

Information asymmetry is a situation where one party has more information than the other party during a transaction or negotiation. Information asymmetry creates an imbalance of power in transactions, which can sometimes cause the transactions to be inefficient or unfair, producing a loss of value for the parties involved in the best case, and a market failure in the worst case.

The wordpress marketplace is a perfect example of a market with information asymmetry. Wordpress developers don't have reliable sources of information about the plugins available for their specific needs, instead, they have to rely on sponsored articles and word of mouth to make their decisions.

If wordpress developers had access to reliable sources of information about the plugins available for their specific needs, they would be able to make better decisions, which would lead to more transactions, more value creation and a more efficient market.

This is the problem we are trying to solve, beyond the wordpress ecosystem.