Add contextual information to dataLayer for GTM and MTM

Heitor_tito

array.codes

Wp Tracking Codes

The tracking codes in one place. Support: Google Tag Manager, GA 4 Global Tag, Google ADS Remarketing Global Tag,Google Merchant Reviews,Facebook Pixe …

Array é Vida

Datalayer for WooCommerce FREE

The Data Layer is an object that makes available in real time the information that is executed by users while browsing the WooCommerce Store.

otaviodeveloper

sourei

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Integration between the Elementor Forms and Datalayer

Lee Penney

Digital Data Layer Plugin for WooCommerce

Adds a JavaScript data layer to your WooCommerce installation that conforms to the W3C spec

ashish963

WP Saint

Implements web analytics like a pro. We took care of all your headache. Deploys data layer, Google Analytics, FB pixel & Tag Manager in minutes.

Seresa

inPIPE by Seresa

Generate, store, and decode UTM parameters for enhanced tracking in Google Analytics, Facebook Ads, and other platforms with dataLayer integration.

antoniolite

GTM4Publishers – Smart content tracking for blogs, news sites and magazines

Integrate Google Tag Manager into WordPress and generate an advanced, customizable dataLayer for publishers, blogs, and digital media.

Openmost

<p>Elevate your website analytics with the DataLayer plugin!<br />
This robust plugin creates a fully populated and standardized dataLayer object, ensuring seamless integration with both Google Tag Manager and Matomo Tag Manager.</p>
<ul>
<li>Instant Setup: Automatically generates and populates a dataLayer object with essential website and user interaction data.</li>
<li>Universal Compatibility: Works flawlessly with Google Tag Manager and Matomo Tag Manager, making it easier to manage your tagging needs.</li>
<li>Customizable Data: Easily add or modify data points to fit your specific tracking requirements.</li>
<li>Performance Optimized: Lightweight and optimized for speed to ensure your site remains fast and responsive.</li>
</ul>
<p>Get a quick look at all the generated structures!</p>
<h4>Archive page `dataLayer` structure</h4>
<p>Easy access to your archive data with a standard event name and subject.</p>
<pre><code>{
    "event": "view_archive_date", //_date may be replaces with _tax value
    "page": {
        "type": "archive",
        "title": "january 2025 - Example",
        "url": "https://example.com/2025/01",
        "path": "2025/01",
        "locale": "en_US",
        "archive_type": "date",
        "taxonomy": false,
        "post_type": false,
        "date": {
            "year": 2025,
            "month": 1,
            "day": null
        }
    }
}
</code></pre>
<h4>Author page `dataLayer` structure</h4>
<p>Easy access to all author details on his archive page.</p>
<pre><code>{
    "event": "view_author",
    "page": {
        "id": 1,
        "nickname": "openmost",
        "display_name": "openmost",
        "first_name": "Ronan",
        "last_name": "HELLO",
        "description": "The creator of this super plugin",
        "type": "author",
        "url": "https://example.com/author/openmost",
        "path": "author/openmost",
        "title": "Author: openmost"
    }
}
</code></pre>
<h4>Error page `dataLayer` structure</h4>
<p>This <code>dataLayer</code> structure allows you to easily track the 404 error and detect the referring page that led to this error.<br />
What a great trick yeah?</p>
<pre><code>{
    "event": "view_error_404",
    "page": {
        "type": "error",
        "title": "Page not found - Website",
        "url": "https://example.com/url-that-encountered-a-404-error",
        "path": "/url-that-encountered-a-404-error",
        "locale": "en_US",
        "error_type": "404",
        "http_status_code": 404
    }
}
</code></pre>
<h4>Search results page `dataLayer` structure</h4>
<p>The search key in this object allows you to get the search term and total results to detect invalid searches.<br />
Very useful for Matomo Tag Manager, and nice hack for Google Tag Manager.</p>
<pre><code>{
    "event": "view_search_results",
    "page": {
        "type": "search",
        "url": "https://example.com",
        "path": "",
        "title": "You searched for Demo - Example",
        "locale": "en_US"
    },
    "search": {
        "search": "Demo",
        "search_cat": "",
        "search_count": 3,
        "query": "Demo",
        "found_posts": 3,
        "post_count": 3
    }
}
</code></pre>
<h4>Home, Post Type `dataLayer` structure (blog posts, custom post type single page)</h4>
<p>The following structure is generated for a single post page, but it automatically adapts to your custom post type, page, etc.</p>
<pre><code>{
    "event": "view_single_post",
    "page": {
        "type": "post",
        "id": 1,
        "url": "https://example.com/blog/super-article-path",
        "path": "/blog/super-article-path",
        "title": "Super article title | Example",
        "locale": "en_US",
        "is_home": false,
        "is_front_page": false,
        "post_name": "super-article-path",
        "post_title": "Super article title",
        "post_excerpt": "",
        "post_status": "publish",
        "post_date": "2024-08-17 13:30:00",
        "post_date_gmt": "2024-08-17 13:30:00",
        "post_modified": "2024-08-17 13:30:00",
        "post_modified_gmt": "2024-08-17 13:30:00",
        "post_type_name": "post",
        "post_type_label": "Posts",
        "post_type": {
            "name": "post",
            "label": "Posts",
            "label_singular": "Post",
            "label_plural": "Posts",
            "description": "The super post type description"
        },
        "guid": "https://example.com/?p=1",
        "post_mime_type": false,
        "comment_status": "open",
        "comment_count": "0",
        "author": {
            "id": 1,
            "nickname": "openmost",
            "display_name": "openmost",
            "first_name": "Ronan",
            "last_name": "HELLO",
            "description": "The creator of this super plugin"
        },
        "taxonomies": {
            "category": {
                "name": "category",
                "label": "Categories",
                "description": "",
                "object_type": [
                    "post"
                ],
                "terms": {
                    "Uncategorized": {
                        "term_id": 1,
                        "slug": "uncategorized",
                        "name": "Uncategorized",
                        "term_group": 0,
                        "term_taxonomy_id": 1,
                        "taxonomy": "category",
                        "description": "",
                        "parent": 0,
                        "count": 1,
                        "filter": "raw"
                    }
                },
                "primary_term": [] //Filled only with YoastSEO plugin
            }
        },
        "category": [
            "Uncategorized"
        ],
        "page_template": ""
    }
}
</code></pre>
<h4>Term and taxonomy page `dataLayer` structure</h4>
<pre><code>{
    "event": "view_archive_category", // this event name changed for every taxonomy
    "page": {
        "type": "archive",
        "title": "Uncategorized archives - Example",
        "url": "https://example.com/blog/category/uncategorized",
        "path": "blog/category/uncategorized",
        "locale": "en_US",
        "archive_type": "taxonomy",
        "taxonomy": "category",
        "post_type": "category",
        "date": {
            "year": null,
            "month": null,
            "day": null
        }
    }
}
</code></pre>
<h4>Pagination `dataLayer` structure</h4>
<p>The <code>pagination</code> object structure is automatically added to all pages that have pagination.</p>
<p>Easy access to your pagination data, detect if users are using your pagination as much as you want.</p>
<pre><code>{
    pagination: {
        "posts_per_page": 10,
        "post_count": 1,
        "paged": true,
        "page_number": 2,
        "max_num_pages": 5
    }
}
</code></pre>
<h4>Authenticated user `dataLayer` structure</h4>
<p>The <code>user</code> object is automatically added to all page when user is logged in.</p>
<p>User hashed data with SHA256 is very useful for GDPR consent with Google Ads services and user provided data.</p>
<pre><code>{
    user: {
        "id": 1,
        "user_login": "openmost",
        "user_nicename": "Openmost",
        "user_email": "no-reply@openmost.io",
        "user_registered": "2024-01-01 12:00:00",
        "display_name": "openmost",
        "roles": [
            "administrator"
        ],
        "sha256_id": "6b86b273ff34fce19d6b804eff5a3f5747ada4eaa22f1d49c01e52ddb7875b4b",
        "sha256_user_login": "b2754b994c2fb636d1943ac0170f4ea192a891fb0f09cfdd100a9ffa983f053d",
        "sha256_user_email": "679d031c25e557ee84ca86ecaf333ccd8d3d1a3900ee728da83d79a819daf535"
    }
}
</code></pre>
<h4>Plugin : Contact Form 7 `dataLayer` structure</h4>
<p>This plugin automatically detects the use of WP Contact Form 7.<br />
No configuration needed.</p>
<p>Form submitted</p>
<pre><code>{
    "event": "wpcf7_submit",
    "wpcf7_form_id": 145,
    "wpcf7_form_detail": {} // See wpcf7_form_details below
}
</code></pre>
<p>Form with invalid fields</p>
<pre><code>{
    "event": "wpcf7_invalid",
    "wpcf7_form_id": 145,
    "wpcf7_form_detail": {} // See wpcf7_form_details below
}
</code></pre>
<p>Form spamming detected</p>
<pre><code>{
    "event": "wpcf7_spam",
    "wpcf7_form_id": 145,
    "wpcf7_form_detail": {} // See wpcf7_form_details below
}
</code></pre>
<p>Email sent successfully</p>
<pre><code>{
    "event": "wpcf7_mail_sent",
    "wpcf7_form_id": 145,
    "wpcf7_form_detail": {} // See wpcf7_form_details below
}
</code></pre>
<p>Failed to send mail</p>
<pre><code>{
    "event": "wpcf7_mail_failed",
    "wpcf7_form_id": 145,
    "wpcf7_form_detail": {} // See wpcf7_form_details below
}
</code></pre>
<p>As each event handles <code>wpcf7_form_details</code>, here is an example of the object values when the form is submitted with invalid fields.</p>
<pre><code>"wpcf7_form_detail": {
        "contactFormId": 145,
        "pluginVersion": "6.0.3",
        "contactFormLocale": "en_US",
        "unitTag": "wpcf7-xxxxxx",
        "containerPostId": 0,
        "status": "validation_failed",
        "inputs": [
            {
                "name": "your-message",
                "value": ""
            },
            {
                "name": "your-name",
                "value": ""
            },
            // All other inputs
        ],
        "formData": {},
        "apiResponse": {
            "contact_form_id": 145,
            "status": "validation_failed",
            "message": "One or more fields contain an error. Please check and try again.",
            "invalid_fields": [
                {
                    "field": "your-name",
                    "message": "Please complete this field..",
                    "idref": "last_name",
                    "error_id": "wpcf7-f145-o1-ve-your-name"
                },
                {
                    "field": "your-first-name",
                    "message": "Please complete this field.",
                    "idref": "first_name",
                    "error_id": "wpcf7-f145-o1-ve-your-first-name"
                },
                // All other invalid fields
            ],
            "posted_data_hash": "",
            "into": "#wpcf7-f145-o1"
        }
    }
</code></pre>
<h4>Plugin : WP Forms `dataLayer` structure</h4>
<pre><code>{
    event: 'wp_forms_submit',
    wp_forms_form_detail: {} // the HTML tag found in DOM
}
</code></pre>


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