Automatically score and classify form leads as HOT, WARM, COLD, or SPAM using AI or built-in keyword analysis.

Bob Riley

Site Spy

Tells you who's visiting your site and how valuable they are. Uses event tracking, lead capture and lead scoring. Supports WooCommerce.

Bread &amp; Butter

Bread & Butter: AI Lead Intelligence Engine

Turn your existing WordPress site into a high-powered AI Lead Intelligence Engine.

michaelpward

Net-Results Marketing Automation

Enables all features of the Net-Results Marketing Automation Platform on your WordPress site or blog in literally seconds.

Umesh Ladumor

<p><strong>FormScout AI</strong> automatically analyzes your form submissions and classifies every lead as <strong>🔥 HOT</strong>, <strong>🟡 WARM</strong>, <strong>🔵 COLD</strong>, or <strong>⚠️ SPAM</strong> — so you know which leads to follow up first.</p>
<p>Works with <strong>Contact Form 7</strong>, <strong>Gravity Forms</strong>, and <strong>WPForms</strong>.</p>
<h4>Three Scoring Modes</h4>
<ol>
<li><strong>Google Gemini (Free)</strong> — Uses the Gemini API free tier. No credit card required.</li>
<li><strong>OpenAI</strong> — Uses GPT-4o-mini or other OpenAI models (paid API key required).</li>
<li><strong>Without AI</strong> — Built-in rule-based keyword scoring. No API key needed. Works completely offline.</li>
</ol>
<h4>Key Features</h4>
<ul>
<li><strong>Automatic lead classification</strong> — HOT, WARM, COLD, or SPAM on every submission.</li>
<li><strong>Email subject tagging</strong> — Prepends [🔥 HOT LEAD], [🟡 WARM LEAD], etc. to notification emails.</li>
<li><strong>Lead logs dashboard</strong> — View all scored leads with score, confidence, reason, signals, and message preview.</li>
<li><strong>Integration toggles</strong> — Choose which form plugins to integrate with from the settings page.</li>
<li><strong>Fallback protection</strong> — If AI fails, automatically falls back to rule-based scoring. Never blocks form submissions.</li>
<li><strong>Privacy-first</strong> — No data sent to external APIs unless you explicitly configure and enable an AI provider.</li>
<li><strong>WordPress standards</strong> — OOP architecture, proper sanitization, escaping, nonces, capability checks, and prepared SQL queries.</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>A visitor submits a form (CF7, Gravity Forms, or WPForms).</li>
<li>The plugin intercepts the submission and sends the lead data to the configured scoring engine.</li>
<li>The scoring engine classifies the lead based on keywords, budget mentions, urgency signals, email domain, and message quality.</li>
<li>The email notification subject is tagged with the lead score.</li>
<li>The scored lead is logged in a custom database table and visible in the admin dashboard.</li>
</ol>
<h4>Scoring Criteria</h4>
<ul>
<li><strong>HOT</strong> — Strong buying intent: budget mentioned, timeline/deadline, urgency keywords, ready to proceed.</li>
<li><strong>WARM</strong> — Genuine interest: exploring options, asking about services/solutions, requesting more information.</li>
<li><strong>COLD</strong> — Vague or minimal: short messages, no intent signals, generic greetings.</li>
<li><strong>SPAM</strong> — Promotional or irrelevant: SEO offers, link building, casino/crypto spam, disposable emails.</li>
</ul>
<h4>Requirements</h4>
<ul>
<li>WordPress 5.8 or higher</li>
<li>PHP 7.4 or higher</li>
<li>At least one supported form plugin: Contact Form 7, Gravity Forms, or WPForms</li>
</ul>
<h3>External Services</h3>
<p>This plugin can optionally connect to third-party AI services to classify form leads. <strong>No data is sent to any external service unless you explicitly configure and enable an AI provider in the plugin settings.</strong></p>
<h4>Google Gemini API</h4>
<p>When the “Google Gemini” scoring engine is selected and an API key is configured, this plugin sends the following lead data to Google’s Generative Language API:</p>
<ul>
<li>Submitter’s name, email address, company name, budget, and message (from the form submission).</li>
<li>Data is sent each time a supported form is submitted while the plugin is active and the Gemini provider is enabled.</li>
</ul>
<p>This service is provided by Google LLC.</p>
<ul>
<li>Service URL: https://generativelanguage.googleapis.com/</li>
<li>Terms of Service: https://policies.google.com/terms</li>
<li>Privacy Policy: https://policies.google.com/privacy</li>
</ul>
<h4>OpenAI API</h4>
<p>When the “OpenAI” scoring engine is selected and an API key is configured, this plugin sends the following lead data to the OpenAI API:</p>
<ul>
<li>Submitter’s name, email address, company name, budget, and message (from the form submission).</li>
<li>Data is sent each time a supported form is submitted while the plugin is active and the OpenAI provider is enabled.</li>
</ul>
<p>This service is provided by OpenAI, L.L.C.</p>
<ul>
<li>Service URL: https://api.openai.com/</li>
<li>Terms of Service: https://openai.com/policies/terms-of-use</li>
<li>Privacy Policy: https://openai.com/policies/privacy-policy</li>
</ul>


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