Umesh Ladumor

FormScout AI automatically analyzes your form submissions and classifies every lead as 🔥 HOT, 🟡 WARM, 🔵 COLD, or ⚠️ SPAM — so you know which leads to follow up first.
Works with Contact Form 7, Gravity Forms, and WPForms.
<h4>Three Scoring Modes</h4>
<ol>
<li>Google Gemini (Free) — Uses the Gemini API free tier. No credit card required.</li>
<li>OpenAI — Uses GPT-4o-mini or other OpenAI models (paid API key required).</li>
<li>Without AI — Built-in rule-based keyword scoring. No API key needed. Works completely offline.</li>
</ol>
<h4>Key Features</h4>
<ul>
<li>Automatic lead classification — HOT, WARM, COLD, or SPAM on every submission.</li>
<li>Email subject tagging — Prepends [🔥 HOT LEAD], [🟡 WARM LEAD], etc. to notification emails.</li>
<li>Lead logs dashboard — View all scored leads with score, confidence, reason, signals, and message preview.</li>
<li>Integration toggles — Choose which form plugins to integrate with from the settings page.</li>
<li>Fallback protection — If AI fails, automatically falls back to rule-based scoring. Never blocks form submissions.</li>
<li>Privacy-first — No data sent to external APIs unless you explicitly configure and enable an AI provider.</li>
<li>WordPress standards — OOP architecture, proper sanitization, escaping, nonces, capability checks, and prepared SQL queries.</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>A visitor submits a form (CF7, Gravity Forms, or WPForms).</li>
<li>The plugin intercepts the submission and sends the lead data to the configured scoring engine.</li>
<li>The scoring engine classifies the lead based on keywords, budget mentions, urgency signals, email domain, and message quality.</li>
<li>The email notification subject is tagged with the lead score.</li>
<li>The scored lead is logged in a custom database table and visible in the admin dashboard.</li>
</ol>
<h4>Scoring Criteria</h4>
<ul>
<li>HOT — Strong buying intent: budget mentioned, timeline/deadline, urgency keywords, ready to proceed.</li>
<li>WARM — Genuine interest: exploring options, asking about services/solutions, requesting more information.</li>
<li>COLD — Vague or minimal: short messages, no intent signals, generic greetings.</li>
<li>SPAM — Promotional or irrelevant: SEO offers, link building, casino/crypto spam, disposable emails.</li>
</ul>
<h4>Requirements</h4>
<ul>
<li>WordPress 5.8 or higher</li>
<li>PHP 7.4 or higher</li>
<li>At least one supported form plugin: Contact Form 7, Gravity Forms, or WPForms</li>
</ul>
<h3>External Services</h3>
This plugin can optionally connect to third-party AI services to classify form leads. No data is sent to any external service unless you explicitly configure and enable an AI provider in the plugin settings.
<h4>Google Gemini API</h4>
When the “Google Gemini” scoring engine is selected and an API key is configured, this plugin sends the following lead data to Google’s Generative Language API:
<ul>
<li>Submitter’s name, email address, company name, budget, and message (from the form submission).</li>
<li>Data is sent each time a supported form is submitted while the plugin is active and the Gemini provider is enabled.</li>
</ul>
This service is provided by Google LLC.
<ul>
<li>Service URL: https://generativelanguage.googleapis.com/</li>
<li>Terms of Service: https://policies.google.com/terms</li>
<li>Privacy Policy: https://policies.google.com/privacy</li>
</ul>
<h4>OpenAI API</h4>
When the “OpenAI” scoring engine is selected and an API key is configured, this plugin sends the following lead data to the OpenAI API:
<ul>
<li>Submitter’s name, email address, company name, budget, and message (from the form submission).</li>
<li>Data is sent each time a supported form is submitted while the plugin is active and the OpenAI provider is enabled.</li>
</ul>
This service is provided by OpenAI, L.L.C.
<ul>
<li>Service URL: https://api.openai.com/</li>
<li>Terms of Service: https://openai.com/policies/terms-of-use</li>
<li>Privacy Policy: https://openai.com/policies/privacy-policy</li>
</ul>

FormScout AI: Smart Lead Scoring

Automatically score and classify form leads as HOT, WARM, COLD, or SPAM using AI or built-in keyword analysis.

Bob Riley

Site Spy is a powerful visitor tracking, capture and scoring tool that allows you to better target your audience and customers.
Who’s Viewing, Who’s Clicking.. Even Who’s Making a WooCommerce Purchase!
Site Spy’s event system lets you know exactly who’s done what, from visiting a page, to clicking a button to purchasing a product and more.
Capture Leads With Existing Forms
Using the forms already on your site, Site Spy captures critical contact information of site visitors, allowing you to easily contact them in the future.
Use Lead Scoring to Find Valuable Visitors
Lead Scoring allows you to determine how valuable each visitor is to your business.
Each site action is weighted by importance as defined by you. Site Spy then keeps a running total of these weights as visitors interact with your site. This allows you to know exactly who are the most engaged and most likely to purchase.
Overview Video
<iframe class="youtube-player" width="640" height="360" src="https://www.youtube.com/embed/w_C_sRl_PEg?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation"></iframe>
<h4>Features</h4>
<ul>
<li>Event History. Tracks visitor event history across multiple visits and computers.</li>
<li>Lead Capture. Detects all form submissions, capturing names and email addresses.</li>
<li>Lead Scoring. Set importance of each event to know which leads are most interested.</li>
<li>Real-time Monitor. See who’s doing what on your site right now. </li>
<li>Lifecycle State. Tracks current state of users: prospect, lead, or customer.</li>
<li>Traffic Source. Know exactly how each contact originally found your site.</li>
<li>Contact Lists. Organize visitors into lists based on search criteria.</li>
<li>Contact Export. Export contacts as CSV for easy import into email marketing services.</li>
</ul>
<h4>Events</h4>
<ul>
<li>Pageview. Describes a single page view.</li>
<li>WooCommerce Purchase. Line item information from a item purchase.</li>
<li>Page Element Click. Details of page element that was clicked.</li>
<li>Lifecycle Transition. What lifecycle transition took place.</li>
<li>JavaScript Event. Inject event using a page element handler or JavaScript function.</li>
</ul>

Site Spy

Tells you who's visiting your site and how valuable they are. Uses event tracking, lead capture and lead scoring. Supports WooCommerce.

FormScout AI: Smart Lead Scoring vs Site Spy