A simple WordPress analytics plugin that is privacy-friendly, fast, and an alternative to Google Analytics.

Freemius

Ben Sibley

Andrew Mead

Google Analytics is complicated!
<a href="https://independentwp.com/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt&utm_content=Top" rel="nofollow ugc">Independent Analytics</a> gives you simple, common-sense stats you can use to grow your website.
This is a free plugin and doesn’t require you to create an account on another site. All features outlined below are included in the free plugin.
Every Tool You Need to Analyze & Grow Your Website
<ul>
<li>Analytics dashboard inside your WP admin</li>
<li>Popular posts and pages</li>
<li>Top traffic sources</li>
<li>Country & city data with interactive world map</li>
<li>Device report with device types, browsers, and OS</li>
<li>Save custom reports</li>
<li>Export to CSV & PDF</li>
</ul>
Fully Private for You and Your Visitors
When it comes to privacy, just say, “No!”
<ul>
<li>No communication with external servers</li>
<li>No cookies</li>
<li>No personal data</li>
</ul>
As a Google Analytics alternative, Independent Analytics runs entirely on your site so all of your data is created and stored on your server. No personal data is saved and no cookies are used to track visitors, making it easy to comply with regional privacy laws like the GDPR and CCPA.
Loved by the WP Community ❤️
<iframe loading="lazy" class="youtube-player" width="750" height="422" src="https://www.youtube.com/embed/kd2hK68OFLc?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
Independent Analytics has received renown from WP Tuts, Web Squadron, WP Weekly, WP Builds, and many more publications.
<blockquote>
Independent Analytics Pro 
 Get more valuable insights with the Independent Analytics Pro plugin, which includes UTM campaign tracking, real-time analytics, click tracking, eCommerce sales tracking (WooCommerce, FluentCart, EDD, SureCart), user journeys, form submission tracking, HTML email reports, and a customizable Overview report. 
 <a href="https://independentwp.com/pro/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt&utm_content=Intro" rel="nofollow ugc">Click here to get Independent Analytics Pro →</a>
</blockquote>
Who’s it for?
Independent Analytics is easy enough for a total beginner to use while offering plenty of depth for more advanced users to dig into their data.
<ul>
<li>Bloggers: use Independent Analytics as a simple blog stats plugin. Find out how many views your posts get and how much traffic you get from search engines and social media.</li>
<li>eCommerce stores: track views and visitors for your products and find out what your visitors are searching for.</li>
<li>News sites: get same-day statistics for all your posts and filter by author to find your most successful writers.</li>
<li>Startups: start tracking your visits right away and find out which early marketing tactics are driving results.</li>
<li>Non-profits: track which campaigns get the most views and find out where your donors are coming from.</li>
</ul>
How to Get Started
<ol>
<li>Visit your Plugins > Add New menu</li>
<li>Search for “Independent Analytics”</li>
<li>Install and enjoy 🙂</li>
</ol>
Independent Analytics starts tracking visitors immediately without configuration. You don’t have to mess with any JavaScript or code snippets.
Explore the Simple, Yet Powerful Features
Our WordPress statistics plugin is more robust than a simple hit counter and includes all of the following features:
<ul>
<li><a href="https://independentwp.com/features/pages-report/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Pages report</a> – discover your most visited pages.</li>
<li><a href="https://independentwp.com/features/referrers/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Referrers report</a> – find the sites sending you traffic.</li>
<li><a href="https://independentwp.com/features/geographic-data/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Geographic report</a> – see which countries and cities your visitors are from.</li>
<li><a href="https://independentwp.com/features/device-data/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Devices report</a> – get a breakdown of traffic by device type, browser, and OS.</li>
<li><a href="https://independentwp.com/knowledgebase/your-data/import-export-data/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">CSV exporting</a> – export any report to CSV for additional analysis.</li>
<li><a href="https://independentwp.com/knowledgebase/dashboard/download-pdf-report/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">PDF exporting</a> – export any report as a beautiful PDF to share with colleagues.</li>
<li><a href="https://independentwp.com/features/saved-reports/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Saved reports</a> – create and save your own custom reports to the sidebar.</li>
<li><a href="https://independentwp.com/knowledgebase/dashboard/give-users-permission-view-analytics/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Share access with authors</a> – share access with any user role in a few clicks and optionally limit the stats to only content published by the author.</li>
<li><a href="https://independentwp.com/knowledgebase/dashboard/give-users-permission-view-analytics/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">White-label the dashboard</a> – white-label the analytics for non-admins to remove any branding and external links.</li>
<li><a href="https://independentwp.com/knowledgebase/dashboard/view-count-column-posts-menu/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">View counts in the Posts menu</a> – check how many views your recent posts have while browsing the Posts menu</li>
<li><a href="https://independentwp.com/knowledgebase/dashboard/dashboard-widget-reposition-hide/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Dashboard widget</a> – get a quick look at your stats when you login.</li>
<li><a href="https://independentwp.com/knowledgebase/dashboard/admin-bar-stats/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Admin toolbar stats</a> – see how many views each page has while viewing or editing it.</li>
<li><a href="https://independentwp.com/knowledgebase/dashboard/display-view-counter/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Public view counter</a> – show off how many views each post on your site has gotten.</li>
<li><a href="https://independentwp.com/knowledgebase/tracking/block-user-roles/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Ignore user roles</a> – easily ignore activity from admins while recording traffic from Subscribers and Customers</li>
<li><a href="https://independentwp.com/knowledgebase/tracking/block-ip-addresses/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Ignore IP addresses</a> – add any IP address to your ignore list in just two clicks.</li>
<li><a href="https://independentwp.com/knowledgebase/your-data/automatically-delete-old-data/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Automatically delete old data</a> – delete data older than X days/years to limit the total data storage.</li>
<li><a href="https://independentwp.com/knowledgebase/dashboard/how-to-filter-your-data/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Filtering system</a> – segment your data with the powerful filters.</li>
<li><a href="https://independentwp.com/knowledgebase/data/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Essential metrics</a> – find your views, visitors, sessions, bounce rate, session duration, and views per session metrics in the Quick Stats, chart, and data table.</li>
<li><a href="https://independentwp.com/knowledgebase/insights/find-growing-pages/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Visitors Growth</a> – find your fastest-growing pages and referrers.</li>
<li><a href="https://independentwp.com/knowledgebase/insights/analyze-content-by-author/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Author stats</a> – sort and filter your pages by author.</li>
<li><a href="https://independentwp.com/knowledgebase/insights/stats-single-post-type/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Post type stats</a> – segment by post type to view stats for your posts, search results, custom post types, and more.</li>
<li><a href="https://independentwp.com/knowledgebase/data/what-are-entrances-exits-exit-percentage/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Landing page stats</a> – Use the Entrances metric to find your top landing pages.</li>
<li><a href="https://independentwp.com/knowledgebase/developer/developer-api/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Developer API</a> – the rudimentary developer API lets you get stats from any page on your site.</li>
<li><a href="https://independentwp.com/knowledgebase/common-questions/rtl-compatibility/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">RTL support</a> – Independent Analytics works just as well for right-to-left languages.</li>
<li><a href="https://independentwp.com/knowledgebase/dashboard/analytics-mobile-device/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Mobile-friendly</a> – the Analytics dashboard is fully compatible with mobile devices.</li>
<li><a href="https://independentwp.com/features/campaigns/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Campaigns report</a> (Pro) – create and track UTM campaign links.</li>
<li><a href="https://independentwp.com/features/real-time/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Real-time analytics</a> (Pro) – see how many visitors are currently on your site.</li>
<li><a href="https://independentwp.com/features/click-tracking/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Click tracking</a> (Pro) – track clicks on any link without touching code.</li>
<li><a href="https://independentwp.com/features/ecommerce-analytics/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">eCommerce analytics</a> (Pro) – integration with WooCommerce, FluentCart, EDD, and SureCart lets you find your most profitable campaigns, landing pages, and referrers.</li>
<li><a href="https://independentwp.com/features/user-journeys/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">User journeys</a> (Pro) – explore every recorded session including a timeline for each one, so you can understand exactly how visitors use your website.</li>
<li><a href="https://independentwp.com/features/form-tracking/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Form tracking</a> (Pro) – integration with 20+ top form plugins, like WPForms and Contact Form 7, lets you automatically track form submissions and discover where your leads are coming from.</li>
<li><a href="https://independentwp.com/features/overview-report/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Overview report</a> (Pro) – find all your data in one place with the customizable Overview report.</li>
<li><a href="https://independentwp.com/features/solo-reports/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Solo reports</a> (Pro) – view dedicated reports for individual pages and referrers.</li>
<li><a href="https://independentwp.com/features/email-reports/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">HTML email reports</a> (Pro) – schedule a beautiful daily, weekly, or monthly email report for yourself and your clients.</li>
</ul>
<a href="https://independentwp.com/features/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt" rel="nofollow ugc">Explore every feature with screenshots here →</a>
<blockquote>
Independent Analytics Pro 
 Get more valuable insights with the Independent Analytics Pro plugin, which includes UTM campaign tracking, real-time analytics, click tracking, eCommerce sales tracking (WooCommerce, FluentCart, EDD, SureCart),user journeys, form submission tracking, HTML email reports, and a customizable Overview report. 
 <a href="https://independentwp.com/pro/?utm_source=WordPress.org&utm_medium=Referral&utm_campaign=ReadMe.txt&utm_content=Intro" rel="nofollow ugc">Click here to get Independent Analytics Pro →</a>
</blockquote>
Who Made This?
Independent Analytics is designed and developed by Ben Sibley and Andrew Mead in the beautiful city of Philadelphia. Check out <a href="https://wpbuilds.com/2025/06/26/426-why-independent-analytics-could-be-the-wordpress-alternative-to-google-analytics-youve-been-waiting-for/" rel="nofollow ugc">our interview</a> on the WP Builds podcast if you’d like to hear our story.

Independent Analytics


A lot simpler than Google Analytics to install and understand. For me, it is perfect for our needs.


Just Perfect


There are two main types of web analytics software: The big and complex ones that do more than most people use, e.g. GA4, Matomno and Piwik Pro, and the small and nimble ones that have everything you expect but nothing more, e.g. Fathom and Plausible. Independent Analytics belongs to the latter category. And it is a very good alternative for those who are looking for that sort of analytics tool. The interface is just as polished and easy to use as Fathom and Plausible, but has the advantage that it can also display WordPress-specific information.



I have installed Independent Analytics Pro on several of our clients' websites and can say that it works flawlessly. I can't see any impact on performance either.



I am super happy with Independent Analytics and highly recommend it.


A great web analytics tool that you definitely should check out!


very simple tu use. display all major stats!


great!

Works well. Thanks.


This plugin could be a great alternative to Google Analytics for free and GDPR friendly. Totally recommended for small sites where you don't need to have a huge analytics behind. I'm keen to see, how it goes.



The support was very quick and personal. We resolved all the issues in a days!



Thanks a lot and fingers crossed for the future developmentKarolína


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