Track user behavior with heatmaps and real-time insights. Optimize conversions and improve UX with data-driven decisions.

OptiUser

Opti-Behavior is the ultimate WordPress analytics plugin that reveals exactly how visitors interact with your website. Understand user behavior through powerful visual heatmaps, detailed click tracking, and comprehensive analytics – all stored securely on your own server.
Unlike external analytics services, Opti-Behavior keeps all your data local, ensuring complete privacy compliance and lightning-fast performance. Perfect for marketers, designers, and business owners who want to optimize their websites based on real user behavior data.
<h4>Why Choose Opti-Behavior?</h4>
✓ 100% Privacy-Friendly – All data stays on your WordPress server (GDPR compliant) 
✓ No External Dependencies – No API calls to third-party services for analytics 
✓ Beautiful Visualizations – Easy-to-understand heatmaps and dashboards 
✓ Mobile & Desktop Separation – Analyze each platform independently 
✓ High Performance – Optimized for sites with millions of pageviews 
✓ Bot Filtering – Automatic detection and exclusion of bot traffic
<h4>Core Features (Free Version)</h4>
<ul>
<li>Click Heatmaps – Visualize where users click on your pages with color-coded heatmaps</li>
<li>Mobile & Desktop Views – Separate tracking and visualization for different devices</li>
<li>Real-time Dashboard – Monitor active visitors and their behavior live</li>
<li>Page Analytics – Track pageviews, average time on page, and engagement metrics</li>
<li>Session Tracking – Follow user journeys across your website</li>
<li>Bot Detection – Server-side detection of search engines and bot traffic</li>
<li>Performance Optimized – File-based storage option for high-traffic sites</li>
<li>Privacy Controls – IP anonymization, data retention settings, and GDPR compliance tools</li>
<li>Beautiful UI – Modern, intuitive interface with dark mode support</li>
<li>Export Data – Download your analytics in CSV format</li>
</ul>
<h4>Pro Features (Upgrade)</h4>
<ul>
<li>Session Recordings – Watch real user sessions to see exactly how visitors use your site</li>
<li>Advanced Heatmaps – Attention heatmaps, scroll maps, and breakaway analysis</li>
<li>Unlimited Pages – Track as many pages as you need (free limited to 5 pages)</li>
<li>Extended Retention – Keep data for up to 2 years (free limited to 7 days)</li>
<li>Priority Support – Get help when you need it</li>
</ul>
<a href="https://optiuser.com/" rel="nofollow ugc">Learn more about Opti-Behavior Pro</a>
<h4>Perfect For</h4>
<ul>
<li>E-commerce Stores – Optimize checkout flows and product pages to increase sales</li>
<li>Content Publishers – Understand which content keeps readers engaged</li>
<li>Web Agencies – Provide clients with detailed user behavior reports</li>
<li>SaaS Companies – Improve onboarding and reduce churn with behavior insights</li>
<li>Marketing Teams – Test landing pages and measure campaign effectiveness</li>
<li>UX Designers – Validate design decisions with real user data</li>
<li>Small Businesses – Make informed decisions without expensive analytics tools</li>
</ul>
<h4>How It Works</h4>
<ol>
<li>Install & Activate – Simple one-click installation, no configuration needed</li>
<li>Automatic Tracking – Starts collecting data immediately after activation</li>
<li>View Insights – Access beautiful dashboards from your WordPress admin</li>
<li>Optimize – Use data-driven insights to improve your website</li>
<li>Export & Share – Download reports or share insights with your team</li>
</ol>
<h4>Privacy & Data Protection</h4>
Privacy is built into Opti-Behavior from the ground up:
<ul>
<li>GDPR Compliant – Full compliance with EU privacy regulations</li>
<li>Local Data Storage – All analytics data stays in your WordPress database</li>
<li>IP Anonymization – Option to anonymize visitor IP addresses</li>
<li>Data Retention Control – Set automatic cleanup periods for old data</li>
<li>No Third-Party Tracking – Analytics JavaScript is served from your domain</li>
<li>Consent Management – Easy integration with consent management plugins</li>
<li>Data Export – Users can request their data in portable format</li>
<li>Complete Deletion – Option to delete all data on plugin uninstall</li>
<li>No Cookies Required – Works without setting cookies (session-based tracking)</li>
<li>Transparent – Open-source code you can audit yourself</li>
</ul>
<h4>Technical Features</h4>
Built with performance and security in mind:
<ul>
<li>WordPress Coding Standards – Fully compliant with WP best practices</li>
<li>Secure by Design – All database queries use prepared statements</li>
<li>Optimized Performance – Handles millions of events without slowing down</li>
<li>Flexible Storage – Choose between database or file-based storage</li>
<li>Smart Indexing – Automatic database optimization for fast queries</li>
<li>Bot Detection – Server-side filtering of crawlers and bots</li>
<li>Multisite Ready – Works perfectly on WordPress multisite networks</li>
<li>REST API Ready – Modern architecture with hooks and filters</li>
<li>Developer Friendly – Extensive documentation and clean codebase</li>
<li>Minimal Footprint – Lightweight JavaScript (~15KB minified)</li>
<li>Async Loading – Non-blocking script loading for better page speed</li>
<li>Batch Processing – Efficient handling of high-traffic scenarios</li>
</ul>
<h3>External Services</h3>
This plugin may connect to external services in limited circumstances:
<h4>IP Geolocation (ip-api.com)</h4>
Purpose: Provides geographic location data (country, city, timezone) for visitor analytics and map visualization.
When Used: Only when a visitor’s location cannot be determined from CloudFlare headers. If CloudFlare is active, no external calls are made.
Data Sent: Only the visitor’s IP address. No personally identifiable information is transmitted.
Caching: Results are cached for 1 hour to minimize API requests.
Privacy: 
* Service: https://ip-api.com/ 
* Terms & Privacy: https://ip-api.com/docs/legal 
* Note: ip-api.com may log IP addresses. Review their privacy policy for details.
<h4>OpenStreetMap Tiles</h4>
Purpose: Displays the interactive visitor location map in your WordPress admin dashboard. 
When Used: Only when YOU (the admin) view the real-time visitor map. Not used on the frontend. 
Data Sent: Your browser makes direct requests to OpenStreetMap tile servers (standard HTTP headers only).
Privacy: 
* Service: https://www.openstreetmap.org/ 
* Tile Policy: https://operations.osmfoundation.org/policies/tiles/ 
* Privacy Policy: https://wiki.osmfoundation.org/wiki/Privacy_Policy
Important Note: All analytics data is stored locally on your WordPress server. The services above are only used for optional geographic features and map visualization.
<h3>Privacy Policy</h3>
Opti-Behavior collects user interaction data to provide analytics insights. This data includes:
<ul>
<li>Page URLs and titles</li>
<li>Click coordinates and target elements</li>
<li>Mouse movement patterns</li>
<li>Scroll depth</li>
<li>Session timestamps</li>
<li>Referrer URLs</li>
<li>Browser and device information</li>
<li>IP addresses (can be anonymized)</li>
<li>Approximate location based on browser timezone (client-side only, no external services)</li>
</ul>
Data Storage: All analytics data is stored locally in your WordPress database.
External Services: This plugin may make API calls to ip-api.com for IP geolocation when CloudFlare headers are not available. Only the visitor’s IP address is sent to this service. See the “External Services” section above for complete details on what data is shared and under what circumstances.
User Rights: You have full control over data retention and deletion. Users can request data deletion at any time.
When using this plugin, ensure your site’s privacy policy discloses: 
* What data is being collected 
* How long it is retained 
* Who has access to it 
* How users can request deletion 
* That data is stored locally and not shared with third parties
<h3>Third-Party Libraries</h3>
This plugin bundles the following open-source libraries:
<h4>Chart.js</h4>
<ul>
<li>Version: 4.4.0</li>
<li>License: MIT License</li>
<li>Homepage: https://www.chartjs.org/</li>
<li>Used for: Rendering analytics charts and graphs</li>
</ul>
<h4>Leaflet</h4>
<ul>
<li>Version: 1.9.4</li>
<li>License: BSD 2-Clause License</li>
<li>Homepage: https://leafletjs.com/</li>
<li>Used for: Real-time visitor map visualization</li>
</ul>
<h4>heatmap.js</h4>
<ul>
<li>Version: 2.0.5</li>
<li>License: MIT License</li>
<li>Homepage: https://www.patrick-wied.at/static/heatmapjs/</li>
<li>Used for: Generating visual heatmaps of user interactions</li>
</ul>
<h4>Lucide</h4>
<ul>
<li>Version: 0.554.0</li>
<li>License: ISC License</li>
<li>Homepage: https://lucide.dev/</li>
<li>Used for: Icon library for the admin interface</li>
</ul>
All bundled libraries use GPL-compatible licenses (MIT, BSD 2-Clause, and ISC) and are included locally within the plugin. See THIRD-PARTY-LICENSES.md in the plugin directory for full license texts.
<h3>Credits</h3>
Developed by OptiUser

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