VWO is the all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

<p>This plugin simplifies the process of adding the VWO SmartCode to your WordPress site and enables automatic tracking of WooCommerce events like product views, add-to-cart actions, and completed purchases. It also offers optional server-side tracking to bypass client-side blockers and improve event reliability.</p>
<h3>Key Features</h3>
<ul>
<li>Easy VWO SmartCode integration</li>
<li>Automatic WooCommerce event tracking</li>
<li>Event-level data passed to VWO for advanced reporting</li>
<li>Support for asynchronous and synchronous SmartCode types</li>
<li>Optional server-side tracking for more accurate analytics</li>
<li>Works seamlessly with WooCommerce</li>
</ul>
<h3>Configuration and Setup</h3>
<h3>Configuring General Settings</h3>
<ol>
<li>Go to <strong>Settings > VWO</strong>.</li>
<li>Enter your VWO Account ID.</li>
<li>Choose your preferred code type:
<ul>
<li><strong>Asynchronous (Recommended)</strong>: Loads faster, doesn’t block elements.</li>
<li><strong>Synchronous</strong>: Not recommended for performance reasons.</li>
</ul>
</li>
<li>Click <strong>Save Changes</strong>.</li>
</ol>
<h3>Configuring WooCommerce Settings</h3>
<ol>
<li>Open the <strong>WooCommerce</strong> tab in the VWO settings.</li>
<li>Enable WooCommerce Event Tracking.</li>
<li>Enable the specific events you want to track:
<ul>
<li>Product Viewed</li>
<li>Add to Cart</li>
<li>Product Removed From Cart</li>
<li>Purchase Order</li>
</ul>
</li>
<li>Click <strong>Save Changes</strong>.</li>
</ol>
<h3>Configuring Server-Side Tracking (Optional)</h3>
<ol>
<li>Enable <strong>Server-Side Tracking</strong> from the WooCommerce tab.</li>
<li>Click <strong>Save Changes</strong>.</li>
</ol>
<h3>Verifying Event Tracking in VWO</h3>
<ol>
<li>Log in to your VWO account.</li>
<li>Go to <strong>Data360 > Events</strong>.</li>
<li>Perform sample actions on your WooCommerce store.</li>
<li>Check the events list in Data360.</li>
<li>Register any events listed under “Unregistered Events”.</li>
</ol>
<h3>WooCommerce Events Imported Into VWO</h3>
<h3>Product Viewed</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.productViewed</code></li>
<li>Payload:
<ul>
<li>price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId</li>
</ul>
</li>
</ul>
<h3>Add To Cart</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.addToCart</code></li>
<li>Payload:
<ul>
<li>price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId</li>
</ul>
</li>
</ul>
<h3>Remove from Cart</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.removeFromCart</code></li>
<li>Payload:
<ul>
<li>price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId</li>
</ul>
</li>
</ul>
<h3>Purchase</h3>
<ul>
<li><strong>Event API Name</strong>: <code>woocommerce.purchase</code></li>
<li>Payload:
<ul>
<li>orderId, productId, productSku, productPrice, productQuantity, discount, shippingPrice, totalTax, totalPrice, currencyCode</li>
</ul>
</li>
</ul>


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