Visual Website Optimizer

This plugin simplifies the process of adding the VWO SmartCode to your WordPress site and enables automatic tracking of WooCommerce events like product views, add-to-cart actions, and completed purchases. It also offers optional server-side tracking to bypass client-side blockers and improve event reliability.

Key Features

• Easy VWO SmartCode integration
• Automatic WooCommerce event tracking
• Event-level data passed to VWO for advanced reporting
• Support for asynchronous and synchronous SmartCode types
• Optional server-side tracking for more accurate analytics
• Works seamlessly with WooCommerce

Configuration and Setup

Configuring General Settings

1. Go to Settings > VWO.
2. Enter your VWO Account ID.
3. Choose your preferred code type:
   • Asynchronous (Recommended): Loads faster, doesn’t block elements.
   • Synchronous: Not recommended for performance reasons.
4. Click Save Changes.

Configuring WooCommerce Settings

1. Open the WooCommerce tab in the VWO settings.
2. Enable WooCommerce Event Tracking.
3. Enable the specific events you want to track:
   • Product Viewed
   • Add to Cart
   • Product Removed From Cart
   • Purchase Order
4. Click Save Changes.

Configuring Server-Side Tracking (Optional)

1. Enable Server-Side Tracking from the WooCommerce tab.
2. Click Save Changes.

Verifying Event Tracking in VWO

1. Log in to your VWO account.
2. Go to Data360 > Events.
3. Perform sample actions on your WooCommerce store.
4. Check the events list in Data360.
5. Register any events listed under “Unregistered Events”.

WooCommerce Events Imported Into VWO

Product Viewed

• Event API Name: woocommerce.productViewed
• Payload:
  • price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId

Add To Cart

• Event API Name: woocommerce.addToCart
• Payload:
  • price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId

Remove from Cart

• Event API Name: woocommerce.removeFromCart
• Payload:
  • price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId

Purchase

• Event API Name: woocommerce.purchase
• Payload:
  • orderId, productId, productSku, productPrice, productQuantity, discount, shippingPrice, totalTax, totalPrice, currencyCode

1. Log in to your WordPress dashboard.
2. Navigate to Plugins > Add New.
3. Click “Upload Plugin” and select the plugin ZIP file.
4. Click “Install Now”, then “Activate”.
5. Go to Settings > VWO to configure your plugin.

1. 

   General Settings

2. 

   Advanced Settings

3. 

   WooCommerce Settings

4.10

• VWO scripts are now always excluded from Jetpack Boost’s script deferral.

4.9

• VWO SmartCode 2.2 updated
• Improved SmartCode performance and reliability

4.8

Major update: New settings UI, WooCommerce support added, and multiple bug fixes. Upgrade recommended for improved tracking and compatibility.

4.7

• Minor bug fix

4.6

• Revamped plugin settings UI for improved usability.
• Added support for WooCommerce event tracking (Product Viewed, Add to Cart, Purchase, etc.).
• Optional server-side tracking for WooCommerce events added.
• Multiple bug fixes and performance improvements.

4.5

• Tested with latest version
• VWO SmartCode 2.1 updated

4.4

• Tested with latest version
• Minor bug fix

4.3

• Minor bug fix

4.2

• Tested with latest version
• VWO SmartCode 2.1 updated

4.1

• Tested with latest version
• PHPCS Errors resolved
• WP Rocket support added

4.0

• Tested with latest version
• VWO SmartCode updated

3.9

• Tested with latest version
• Code improvement and add Rocket loader handling

3.8

• Tested with latest version
• Fix WP Rocket Issue

3.7

• Tested with latest version
• Fix Divi Frontend Editor Issue

3.6

• Tested with latest version

3.5

• Tested with latest version
• Rename label “Handle Rocket Loader Issue” to “Skip Deferred Execution”
• Set field default value of “Skip Deferred Execution” to “yes”

3.4

• Tested with latest version
• Code improvement and add Rocket loader handling

3.3

• Tested with latest version
• Add new options in settings

3.2

• Tested with latest version

3.1

• Add Setting link in plugin listing page

3.0

• Update Logo and links

2.9

• Tested with latest version

2.8

• Tested with latest version

2.7

• Update Plugin Name, Author and Description

2.6

• Remove Conflict Errors

2.5

• Update tested upto version

2.4

• Update links

2.3

• Minor bug fix

2.2

• Bug fix to have default tolerance values when plugin is updated

2.1

• Better documentation

2.0

• Option to choose between asynchronous or synchronous code
• Updated code snippet
• Faster website loading

1.3

• code snippet updated

1.0.1

• use Website instead of Web in name of functions and readme (branding)

1.0

• First Version