The simplest way to sell wholesale through WooCommerce. Set wholesale prices, manage B2B customers, and control the buying experience.

WPExperts.io

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Wholesale Customers For WooCommerce gives you everything you need to run a wholesale operation alongside your regular WooCommerce store — without a complicated setup or a bloated plugin.
Assign customers as wholesale buyers, set a global percentage discount or per-product wholesale prices, enforce a minimum order value, and control exactly what your customers see at every step of the buying journey.
Whether you’re selling direct to retailers, running a B2B-only store, or offering trade pricing to select customers alongside your retail catalogue, this plugin handles it cleanly and efficiently.
<h4>Pricing</h4>
<ul>
<li>Global percentage discount — set a single store-wide discount that applies automatically to every product for wholesale customers.</li>
<li>Per-product wholesale price — set an exact price on any simple product or variation. Always overrides the global discount when set.</li>
<li>Apply discount to sale prices — choose whether the global discount stacks on top of a sale price or applies to the regular price only.</li>
<li>Discount tax base — for stores that enter prices inclusive of tax, apply the discount to the tax-exclusive price instead of the stored price.</li>
<li>Wholesale price column in the Products list — see every product’s wholesale price at a glance.</li>
<li>Quick Edit support — set or clear the wholesale price without opening each product individually.</li>
<li>Bulk Edit support — update wholesale prices across multiple products at once.</li>
<li>Product CSV import/export — <code>wholesale_price</code> is included in WooCommerce’s built-in importer and exporter with automatic column mapping.</li>
</ul>
<h4>Customer Management</h4>
<ul>
<li>Wholesale Customers admin page — a dedicated screen listing every wholesale user with their name, email, order count, and the date they were assigned wholesale status. Supports search, column sorting, and bulk removal.</li>
<li>One-click assignment — enable wholesale status from the user’s Edit Profile page with a single checkbox.</li>
<li>Wholesale since date — the date a customer was first granted wholesale status is recorded and shown on their profile.</li>
<li>“Wholesale” column on the Users list — instantly identify wholesale accounts with a dedicated filter view.</li>
<li>Wholesale customer filter on the Orders screen — filter the order list to show only wholesale orders (works with both classic and HPOS order storage).</li>
<li>Order flagging — wholesale orders are tagged at checkout so they remain identifiable in reports even if a customer’s status later changes. A “Wholesale Order” badge appears on the admin order screen.</li>
<li>WooCommerce REST API support — read and set <code>wholesale_customer</code> status via the <code>/wc/v3/customers</code> endpoint.</li>
</ul>
<h4>Customer Experience</h4>
<ul>
<li>Wholesale price on the product page — logged-in wholesale customers see their price on every product page (simple and variable).</li>
<li>“You save” display — shows the exact savings amount and percentage on the product page. Variable products show the maximum savings percentage across all variations.</li>
<li>Hide retail price — optionally show wholesale customers only their discounted price, removing the regular price from display.</li>
<li>Wholesale badge in cart & checkout — line items show a “Wholesale” label when a wholesale discount is applied.</li>
<li>Wholesale savings total — cart and checkout display a “Wholesale savings” row showing the total saved on the order.</li>
<li>Wholesale savings in order emails — order confirmation emails include how much the customer saved.</li>
<li>My Account wholesale status panel — customers see a “Wholesale Account” section on their dashboard confirming their status and the date it was granted.</li>
<li>“Log in for wholesale pricing” notice — shown on product pages to guests and non-wholesale customers. Text and link URL are configurable in settings.</li>
<li>“No wholesale pricing available” message — a configurable fallback shown to wholesale customers viewing products with no specific pricing set up.</li>
<li>Customisable wholesale price label — change “Your wholesale price:” to any text you like.</li>
<li><code>[wcs_wholesale_notice]</code> shortcode — place the wholesale call-to-action notice anywhere on your site. Supports <code>login_text</code>, <code>apply_text</code>, <code>active_text</code>, and <code>url</code> attributes.</li>
</ul>
<h4>Store Controls</h4>
<ul>
<li>Minimum cart total — block wholesale customers from checking out below a set order value.</li>
<li>Disable coupons for wholesale customers — prevent coupon codes from stacking on top of wholesale pricing.</li>
<li>Catalog / private store mode — hide prices and the Add to Cart button from guests only, or from all non-wholesale visitors, turning your store into a B2B-only catalogue.</li>
</ul>
<h4>Developer Tools</h4>
Built with extensibility in mind. All core behaviour is exposed through filters and actions so Pro features and third-party integrations work without modifying plugin files.
Key hooks: <code>wcs_is_wholesale_customer</code>, <code>wcs_wholesale_price</code>, <code>wcs_minimum_cart_amount</code>, <code>wcs_wholesale_customer_enabled</code>, <code>wcs_wholesale_customer_disabled</code>, <code>wcs_after_settings_saved</code>, <code>wcs_pro_upgrade_url</code>.
<h4>Wholesale Customers For Woo Pro</h4>
<a href="https://pacificplugins.com/plugins/wholesale-customers-for-woo-pro?utm_source=wholesale-customers-for-woo&utm_medium=readme&utm_campaign=upgrade" rel="nofollow ugc">Wholesale Customers For Woo Pro</a> extends this plugin into a full B2B sales platform.
Groups & Pricing
<ul>
<li>Wholesale groups — create multiple customer tiers (Gold, Silver, Bronze, etc.), each with its own discount rate, minimum cart total, and settings.</li>
<li>Tiered / quantity-break pricing — set volume price tiers per product (e.g. 1–9 units at $18, 10–49 at $15, 50+ at $12). Tier table shown on the product page.</li>
<li>Per-category pricing — apply a flat or percentage discount to an entire product category, per group.</li>
</ul>
Registration & Approvals
<ul>
<li>Wholesale registration form — a dedicated sign-up page via <code>[wcsp_registration_form]</code> shortcode with one-click page creation in settings.</li>
<li>Admin approval workflow — applicants sit in a pending queue; approve or reject with one click from the Registrations admin page.</li>
<li>Custom registration fields — add text, textarea, select, checkbox, and file-upload fields to the registration form.</li>
<li>Automated email notifications — customers are notified on approval or rejection; admins receive alerts on new applications.</li>
</ul>
Product Controls
<ul>
<li>Product visibility — hide products from non-wholesale visitors, globally or per-product.</li>
<li>Quantity rules — enforce minimum and maximum order quantities per product.</li>
<li>Quantity steps — require ordering in multiples (e.g. packs of 6) per product.</li>
<li>Bulk Order Form — a searchable, filterable order table via <code>[wcsp_order_form]</code> shortcode for fast large-quantity ordering.</li>
</ul>
Payments & Finance
<ul>
<li>Net Terms / Pay by Invoice — a “Pay by Invoice” WooCommerce payment gateway for approved customers. Configurable net days (Net 7/15/30/60/90), per-user and per-group credit limits, overdue tracking, and due dates in admin and emails.</li>
<li>Store Credit / Wallet — issue credit to customers, let them apply it at checkout, and track the full transaction history in My Account. Auto-refunds on order refund.</li>
<li>Purchase Order Number — collect a PO number at checkout (optional or required), stored on the order and shown in emails.</li>
<li>Tax Exemption — mark customers or groups as tax-exempt. WooCommerce skips tax calculation automatically.</li>
<li>Payment & shipping restrictions — limit which gateways and shipping methods are available to each wholesale group.</li>
</ul>
Commerce
<ul>
<li>Quote Requests — “Request a Quote” button on product pages. Admins review, adjust prices, and convert approved quotes to real orders with one click.</li>
<li>WordPress Role Management — auto-assign a custom <code>wcsp_wholesale_customer</code> role on approval and remove it on revocation, for use with role-aware plugins.</li>
</ul>
Reporting
<ul>
<li>Wholesale Reports dashboard — revenue, orders, average order value, top customers by revenue, and revenue by group — filterable by 7 days, 30 days, 90 days, or year.</li>
</ul>
<a href="https://pacificplugins.com/plugins/wholesale-customers-for-woo-pro?utm_source=wholesale-customers-for-woo&utm_medium=readme&utm_campaign=upgrade" rel="nofollow ugc">Get Wholesale Customers For Woo Pro →</a>
<h4>Translation Ready</h4>
<a href="https://translate.wordpress.org/projects/wp-plugins/wholesale-customers-for-woo" rel="nofollow ugc">Translate Wholesale Customers For WooCommerce</a>

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