Andrew Lima

Jarryd Long

Yoohoo Plugins

Travis

Wholesale Customers For WooCommerce gives you everything you need to run a wholesale operation alongside your regular WooCommerce store — without a complicated setup or a bloated plugin.
Assign customers as wholesale buyers, set a global percentage discount or per-product wholesale prices, enforce a minimum order value, and control exactly what your customers see at every step of the buying journey.
Whether you’re selling direct to retailers, running a B2B-only store, or offering trade pricing to select customers alongside your retail catalogue, this plugin handles it cleanly and efficiently.
<h4>Pricing</h4>
<ul>
<li>Global percentage discount — set a single store-wide discount that applies automatically to every product for wholesale customers.</li>
<li>Per-product wholesale price — set an exact price on any simple product or variation. Always overrides the global discount when set.</li>
<li>Apply discount to sale prices — choose whether the global discount stacks on top of a sale price or applies to the regular price only.</li>
<li>Discount tax base — for stores that enter prices inclusive of tax, apply the discount to the tax-exclusive price instead of the stored price.</li>
<li>Wholesale price column in the Products list — see every product’s wholesale price at a glance.</li>
<li>Quick Edit support — set or clear the wholesale price without opening each product individually.</li>
<li>Bulk Edit support — update wholesale prices across multiple products at once.</li>
<li>Product CSV import/export — <code>wholesale_price</code> is included in WooCommerce’s built-in importer and exporter with automatic column mapping.</li>
</ul>
<h4>Customer Management</h4>
<ul>
<li>Wholesale Customers admin page — a dedicated screen listing every wholesale user with their name, email, order count, and the date they were assigned wholesale status. Supports search, column sorting, and bulk removal.</li>
<li>One-click assignment — enable wholesale status from the user’s Edit Profile page with a single checkbox.</li>
<li>Wholesale since date — the date a customer was first granted wholesale status is recorded and shown on their profile.</li>
<li>“Wholesale” column on the Users list — instantly identify wholesale accounts with a dedicated filter view.</li>
<li>Wholesale customer filter on the Orders screen — filter the order list to show only wholesale orders (works with both classic and HPOS order storage).</li>
<li>Order flagging — wholesale orders are tagged at checkout so they remain identifiable in reports even if a customer’s status later changes. A “Wholesale Order” badge appears on the admin order screen.</li>
<li>WooCommerce REST API support — read and set <code>wholesale_customer</code> status via the <code>/wc/v3/customers</code> endpoint.</li>
</ul>
<h4>Customer Experience</h4>
<ul>
<li>Wholesale price on the product page — logged-in wholesale customers see their price on every product page (simple and variable).</li>
<li>“You save” display — shows the exact savings amount and percentage on the product page. Variable products show the maximum savings percentage across all variations.</li>
<li>Hide retail price — optionally show wholesale customers only their discounted price, removing the regular price from display.</li>
<li>Wholesale badge in cart & checkout — line items show a “Wholesale” label when a wholesale discount is applied.</li>
<li>Wholesale savings total — cart and checkout display a “Wholesale savings” row showing the total saved on the order.</li>
<li>Wholesale savings in order emails — order confirmation emails include how much the customer saved.</li>
<li>My Account wholesale status panel — customers see a “Wholesale Account” section on their dashboard confirming their status and the date it was granted.</li>
<li>“Log in for wholesale pricing” notice — shown on product pages to guests and non-wholesale customers. Text and link URL are configurable in settings.</li>
<li>“No wholesale pricing available” message — a configurable fallback shown to wholesale customers viewing products with no specific pricing set up.</li>
<li>Customisable wholesale price label — change “Your wholesale price:” to any text you like.</li>
<li><code>[wcs_wholesale_notice]</code> shortcode — place the wholesale call-to-action notice anywhere on your site. Supports <code>login_text</code>, <code>apply_text</code>, <code>active_text</code>, and <code>url</code> attributes.</li>
</ul>
<h4>Store Controls</h4>
<ul>
<li>Minimum cart total — block wholesale customers from checking out below a set order value.</li>
<li>Disable coupons for wholesale customers — prevent coupon codes from stacking on top of wholesale pricing.</li>
<li>Catalog / private store mode — hide prices and the Add to Cart button from guests only, or from all non-wholesale visitors, turning your store into a B2B-only catalogue.</li>
</ul>
<h4>Developer Tools</h4>
Built with extensibility in mind. All core behaviour is exposed through filters and actions so Pro features and third-party integrations work without modifying plugin files.
Key hooks: <code>wcs_is_wholesale_customer</code>, <code>wcs_wholesale_price</code>, <code>wcs_minimum_cart_amount</code>, <code>wcs_wholesale_customer_enabled</code>, <code>wcs_wholesale_customer_disabled</code>, <code>wcs_after_settings_saved</code>, <code>wcs_pro_upgrade_url</code>.
<h4>Wholesale Customers For Woo Pro</h4>
<a href="https://pacificplugins.com/plugins/wholesale-customers-for-woo-pro?utm_source=wholesale-customers-for-woo&utm_medium=readme&utm_campaign=upgrade" rel="nofollow ugc">Wholesale Customers For Woo Pro</a> extends this plugin into a full B2B sales platform.
Groups & Pricing
<ul>
<li>Wholesale groups — create multiple customer tiers (Gold, Silver, Bronze, etc.), each with its own discount rate, minimum cart total, and settings.</li>
<li>Tiered / quantity-break pricing — set volume price tiers per product (e.g. 1–9 units at $18, 10–49 at $15, 50+ at $12). Tier table shown on the product page.</li>
<li>Per-category pricing — apply a flat or percentage discount to an entire product category, per group.</li>
</ul>
Registration & Approvals
<ul>
<li>Wholesale registration form — a dedicated sign-up page via <code>[wcsp_registration_form]</code> shortcode with one-click page creation in settings.</li>
<li>Admin approval workflow — applicants sit in a pending queue; approve or reject with one click from the Registrations admin page.</li>
<li>Custom registration fields — add text, textarea, select, checkbox, and file-upload fields to the registration form.</li>
<li>Automated email notifications — customers are notified on approval or rejection; admins receive alerts on new applications.</li>
</ul>
Product Controls
<ul>
<li>Product visibility — hide products from non-wholesale visitors, globally or per-product.</li>
<li>Quantity rules — enforce minimum and maximum order quantities per product.</li>
<li>Quantity steps — require ordering in multiples (e.g. packs of 6) per product.</li>
<li>Bulk Order Form — a searchable, filterable order table via <code>[wcsp_order_form]</code> shortcode for fast large-quantity ordering.</li>
</ul>
Payments & Finance
<ul>
<li>Net Terms / Pay by Invoice — a “Pay by Invoice” WooCommerce payment gateway for approved customers. Configurable net days (Net 7/15/30/60/90), per-user and per-group credit limits, overdue tracking, and due dates in admin and emails.</li>
<li>Store Credit / Wallet — issue credit to customers, let them apply it at checkout, and track the full transaction history in My Account. Auto-refunds on order refund.</li>
<li>Purchase Order Number — collect a PO number at checkout (optional or required), stored on the order and shown in emails.</li>
<li>Tax Exemption — mark customers or groups as tax-exempt. WooCommerce skips tax calculation automatically.</li>
<li>Payment & shipping restrictions — limit which gateways and shipping methods are available to each wholesale group.</li>
</ul>
Commerce
<ul>
<li>Quote Requests — “Request a Quote” button on product pages. Admins review, adjust prices, and convert approved quotes to real orders with one click.</li>
<li>WordPress Role Management — auto-assign a custom <code>wcsp_wholesale_customer</code> role on approval and remove it on revocation, for use with role-aware plugins.</li>
</ul>
Reporting
<ul>
<li>Wholesale Reports dashboard — revenue, orders, average order value, top customers by revenue, and revenue by group — filterable by 7 days, 30 days, 90 days, or year.</li>
</ul>
<a href="https://pacificplugins.com/plugins/wholesale-customers-for-woo-pro?utm_source=wholesale-customers-for-woo&utm_medium=readme&utm_campaign=upgrade" rel="nofollow ugc">Get Wholesale Customers For Woo Pro →</a>
<h4>Translation Ready</h4>
<a href="https://translate.wordpress.org/projects/wp-plugins/wholesale-customers-for-woo" rel="nofollow ugc">Translate Wholesale Customers For WooCommerce</a>

Wholesale Customers For WooCommerce

The simplest way to sell wholesale through WooCommerce. Set wholesale prices, manage B2B customers, and control the buying experience.

Wholesale Customers For WooCommerce vs Pricing Deals for WooCommerce