10up

Jeffrey Paul

Gary Thayer

David Green

<p>There is always a drive for more page views to bring more ad impressions, but publishers can often leverage their current traffic and ad slots in order to further increase ad impressions by refreshing the ad slots after a given amount of time.</p>
<p>Previously this required a site’s ad implementation code be modified, but not every publisher has the budget or engineers to enable this. Now with the 10up Ad Refresh Control Plugin publishers can enable the refreshing of their ads without needing to make any modifications to their existing ad implementation.</p>
<p>The increase in impressions will vary from site to site, depending largely on how quickly visitors scroll and how long they spend on each page. Impressions can often be improved with the use of sticky ads, allowing an ad(s) to be sticky on the screen and have a better chance of being visible long enough to be refreshed, but enabling the 10up Ad Refresh Control Plugin will allow publishers to get started immediately.</p>
<p>A settings page will allow adjustments such as the time between refreshes, the maximum number of refreshes, and even list advertisers who would not be happy if their ads were refreshed, but smart defaults will be active for all settings out of the box so you can feel safe activating the plugin without consulting an ads expert first.</p>


Ad Refresh Control

Enable Active View refresh for Google Ad Manager ads without needing to modify any code.

Adam Silverstein

Helen Hou-Sandi

Peter Wilson

Jake Goldman

<p>Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset. Requires PHP 7.4+.</p>
<h3>What is ads.txt?</h3>
<p>Ads.txt is an initiative by the Interactive Advertising Bureau to enable publishers to take control over who can sell their ad inventory. Through our work at 10up with various publishers, we’ve created a way to manage and validate your ads.txt file from within WordPress, eliminating the need to upload a file. The validation baked into the plugin helps avoid malformed records, which can cause issues that end up cached for up to 24 hours and can lead to a drop in ad revenue.</p>
<h3>Technical Notes</h3>
<ul>
<li>Requires PHP 7.4+.</li>
<li>Ad blockers may break syntax highlighting and pre-save error checking on the edit screen.</li>
<li>Rewrites need to be enabled. Without rewrites, WordPress cannot know to supply <code>/ads.txt</code> when requested.</li>
<li>Your site URL must not contain a path (e.g. <code>https://example.com/site/</code> or path-based multisite installs). While the plugin will appear to function in the admin, it will not display the contents at <code>https://example.com/site/ads.txt</code>. This is because the plugin follows the IAB spec, which requires that the ads.txt file be located at the root of a domain or subdomain.</li>
</ul>
<h3>What about ads.cert?</h3>
<p>We’re closely monitoring continued developments in the ad fraud space, and see this plugin as not only a way to create and manage your ads.txt file but also be prepared for future changes and upgrades to specifications. Ads.cert is still in the extremely early stages so we don’t see any immediate concerns with implementing ads.txt.</p>
<h3>Can I use this with multisite?</h3>
<p>Yes! However, if you are using a subfolder installation it will only work for the main site. This is because you can only have one ads.txt for a given domain or subdomain per the <a href="https://iabtechlab.com/ads-txt/" rel="nofollow ugc">ads.txt spec</a>.  Our recommendation is to only activate Ads.txt Manager per-site.</p>


Ads.txt Manager

Before, we had a file checked in to our repo for ads.txt.  This meant that when changes needed to be made, someone had to edit the file, commit it and do a PR that needed to be removed. Thanks to this plugin, now the programmatic team can just login to WordPress and manage the Ads file.  No PRs that require a signoff means we can be more nimble and the automated error checking helped us fix a problem as soon as we activated the plugin. 

Great Plugin that helped both the engineering and programatic teams

Awesome plugin !!

Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset.

Ad Refresh Control vs Ads.txt Manager