marchiz

<p>Menage and create ads.txt for adv integration</p>
<p>Ads.txt is an IAB standard to improve the advertising transparency of sellers. publishers through this file are able to certify who is authorized to sell advertising on their website.</p>
<p>The use of ads.txt is not mandatory, but strongly recommended. The ads.tx files can help you protect your brand from counterfeited inventory that intentionally has incorrect labels indicating where it came from a specific domain, app, or video. Declaring authorized sellers can help you get a larger share of advertising spending that would otherwise be directed to a counterfeit inventory.</p>


ADSTXT MENAGE

Menage and create ads.txt for adv integration

10up

Jeffrey Paul

Adam Silverstein

Helen Hou-Sandi

Peter Wilson

Jake Goldman

<p>Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset. Requires PHP 7.4+.</p>
<h3>What is ads.txt?</h3>
<p>Ads.txt is an initiative by the Interactive Advertising Bureau to enable publishers to take control over who can sell their ad inventory. Through our work at 10up with various publishers, we’ve created a way to manage and validate your ads.txt file from within WordPress, eliminating the need to upload a file. The validation baked into the plugin helps avoid malformed records, which can cause issues that end up cached for up to 24 hours and can lead to a drop in ad revenue.</p>
<h3>Technical Notes</h3>
<ul>
<li>Requires PHP 7.4+.</li>
<li>Ad blockers may break syntax highlighting and pre-save error checking on the edit screen.</li>
<li>Rewrites need to be enabled. Without rewrites, WordPress cannot know to supply <code>/ads.txt</code> when requested.</li>
<li>Your site URL must not contain a path (e.g. <code>https://example.com/site/</code> or path-based multisite installs). While the plugin will appear to function in the admin, it will not display the contents at <code>https://example.com/site/ads.txt</code>. This is because the plugin follows the IAB spec, which requires that the ads.txt file be located at the root of a domain or subdomain.</li>
</ul>
<h3>What about ads.cert?</h3>
<p>We’re closely monitoring continued developments in the ad fraud space, and see this plugin as not only a way to create and manage your ads.txt file but also be prepared for future changes and upgrades to specifications. Ads.cert is still in the extremely early stages so we don’t see any immediate concerns with implementing ads.txt.</p>
<h3>Can I use this with multisite?</h3>
<p>Yes! However, if you are using a subfolder installation it will only work for the main site. This is because you can only have one ads.txt for a given domain or subdomain per the <a href="https://iabtechlab.com/ads-txt/" rel="nofollow ugc">ads.txt spec</a>.  Our recommendation is to only activate Ads.txt Manager per-site.</p>


Ads.txt Manager

Before, we had a file checked in to our repo for ads.txt.  This meant that when changes needed to be made, someone had to edit the file, commit it and do a PR that needed to be removed. Thanks to this plugin, now the programmatic team can just login to WordPress and manage the Ads file.  No PRs that require a signoff means we can be more nimble and the automated error checking helped us fix a problem as soon as we activated the plugin. 

Great Plugin that helped both the engineering and programatic teams

Awesome plugin !!

Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset.

ADSTXT MENAGE vs Ads.txt Manager