Alex Godlewski

AG Data for PostHog connects your WooCommerce store to <a href="https://posthog.com" rel="nofollow ugc">PostHog</a> — the open-source product analytics platform. Track the complete customer journey from first click to lifetime value, all within PostHog.
<h4>Why AG Data?</h4>
Most WooCommerce analytics plugins give you pageviews and basic events. AG Data gives you a full marketing attribution engine — first-touch/last-touch UTM tracking, ad click ID capture (Google, Meta, TikTok, Microsoft, LinkedIn), server-side first-party cookies that survive Safari ITP, and automatic LTV enrichment on every person profile.
<h4>Key Features</h4>
Server-Side Event Tracking
<ul>
<li>Order Completed, Order Refunded, Order Status Changed</li>
<li>Deduplication prevents double-counting</li>
<li>Blocking API calls ensure delivery before marking as tracked</li>
<li>Works with all payment gateways and checkout flows</li>
</ul>
Frontend Event Tracking
<ul>
<li>Product Viewed, Product List Viewed, Products Searched</li>
<li>Product Added / Removed (classic and block-based carts)</li>
<li>Cart Viewed, Checkout Started</li>
<li>Product Clicked, Coupon Applied / Removed, Payment Info Entered</li>
<li>Works without jQuery — block themes fully supported</li>
</ul>
Marketing Attribution Engine
<ul>
<li>Captures UTM parameters and ad click IDs (gclid, fbclid, ttclid, msclkid, li_fat_id)</li>
<li>Server-side first-party cookies bypass Safari ITP 24-hour restriction</li>
<li>First-touch and last-touch attribution persisted to every order</li>
<li>Days-to-conversion and session count tracking</li>
<li>Falls back to WooCommerce 8.5+ native attribution when cookies are unavailable</li>
<li>Attribution data included in all PostHog order events</li>
</ul>
Identity Stitching
<ul>
<li>Reads PostHog JS SDK cookie server-side for seamless funnel connection</li>
<li>Browser <code>posthog.identify()</code> for logged-in users</li>
<li>Server-side <code>$identify</code> with <code>$anon_distinct_id</code> merges anonymous and known profiles</li>
<li>PostHog funnels work end-to-end: Landing Page → Checkout Started → Order Completed</li>
</ul>
LTV Person Enrichment
<ul>
<li><code>total_orders</code>, <code>lifetime_value</code>, <code>avg_order_value</code>, <code>last_order_date</code> updated on every purchase</li>
<li><code>first_order_date</code>, <code>acquisition_source</code>, <code>acquisition_medium</code>, <code>acquisition_campaign</code> set once via <code>$set_once</code></li>
<li>Build PostHog cohorts like “Customers with LTV > $500 acquired from Google Ads”</li>
</ul>
GDPR / Consent Management
<ul>
<li>Optional consent mode: starts PostHog opted-out with memory-only persistence</li>
<li>Exposes <code>aphaOptIn()</code> / <code>aphaOptOut()</code> JavaScript functions</li>
<li>Built-in support for CookieYes and Complianz consent management platforms</li>
</ul>
WooCommerce Compatibility
<ul>
<li>HPOS (High-Performance Order Storage) compatible</li>
<li>Cart and Checkout Blocks compatible</li>
<li>Classic and block checkout flows supported</li>
<li>Reverse proxy support for first-party tracking domains</li>
</ul>
<h4>Requirements</h4>
<ul>
<li>WordPress 5.8+</li>
<li>WooCommerce 7.0+</li>
<li>PHP 7.4+</li>
<li>A PostHog account (free tier available at posthog.com)</li>
</ul>
<h3>External services</h3>
This plugin connects to PostHog, a third-party product analytics service, to send your store’s analytics and e-commerce event data. This connection is required for the plugin to work — its entire purpose is to record analytics in PostHog. No data is sent until you enter a PostHog Project API key in the plugin settings.
What PostHog is used for:
<ul>
<li>Receiving server-side e-commerce events (Order Completed, Order Refunded, Order Status Changed).</li>
<li>Receiving frontend browsing events (Product Viewed, Cart Viewed, Checkout Started, and similar) via the PostHog JavaScript SDK, which is loaded on your site’s pages from your configured PostHog host.</li>
<li>Storing person profiles enriched with order/LTV data and marketing attribution data.</li>
</ul>
What data is sent, and when:
<ul>
<li>While a visitor browses your store, the PostHog JavaScript SDK captures pageviews and browsing events. This includes page URLs, referrer, UTM parameters, ad click IDs (gclid, fbclid, ttclid, msclkid, li_fat_id), and a PostHog-generated anonymous identifier.</li>
<li>When an order is placed, refunded, or changes status, the plugin sends order data from your server — order ID, totals, currency, line items, payment and shipping method, and billing/shipping country. For logged-in users, a WordPress-based identifier and the customer email may also be sent so anonymous and known profiles can be merged.</li>
<li>Requests are sent to the PostHog host you configure in the settings (PostHog US Cloud, PostHog EU Cloud, or your own self-hosted/proxy URL).</li>
</ul>
Service provider: PostHog Inc. 
Terms of Service: https://posthog.com/terms 
Privacy Policy: https://posthog.com/privacy

AG Data for PostHog

PostHog Analytics for WooCommerce. Server-side event tracking, marketing attribution engine, identity stitching, and LTV enrichment.

Saad Malik

PostHog for WP – PostHog.com Integration is a simple, lightweight solution for inserting your PostHog.com Snippet code to your WordPress website.
PostHog is an open-source product analytics platform that helps you understand user behavior. This plugin makes it easy to add PostHog tracking to your WordPress site without editing theme files.
Features:
<ul>
<li>Easy setup – just paste your PostHog snippet code</li>
<li>Enable/disable tracking with one click</li>
<li>Lightweight and fast</li>
<li>Compatible with latest WordPress version</li>
<li>No coding required</li>
</ul>

PostHog for WP – PostHog.com Integration

PostHog for WP - PostHog.com Integration is a simple, lightweight solution for inserting your PostHog.com Snippet code to your WordPress website.

AG Data for PostHog vs PostHog for WP – PostHog.com Integration