Constantin Oesterling

<p>This (unofficial) PostHog plugin offers visitor and user tracking for WordPress and WooCommerce websites, leveraging PostHog’s powerful analytics platform.</p>
<h4>Features</h4>
<ul>
<li><strong>Easy Setup</strong>: Configure with just your PostHog project ID</li>
<li><strong>WooCommerce Integration</strong>: Track ecommerce events including:
<ul>
<li>Product views</li>
<li>Add-to-cart actions</li>
<li>Cart updates</li>
<li>Checkout process</li>
<li>Completed orders</li>
</ul>
</li>
<li><strong>User Tracking</strong>: Capture and identify logged-in user data</li>
<li><strong>Link Click Tracking</strong>: Monitor clicks on links (affiliate links, etc.)</li>
<li><strong>PostHog Experiment Support</strong> (experimental): Run A/B tests and feature flag experiments using Gutenberg blocks</li>
<li><strong>Custom Initialization</strong>: Advanced options for custom PostHog configurations</li>
</ul>
<h4>Why Use PostHog?</h4>
<p>PostHog is an all-in-one platform that helps you build better products. It includes all the tools you need to deploy changes, observe their effect, gather feedback, and iterate from there — and it’s completely free to get started.</p>
<p>Some of the features PostHog offers include…</p>
<ul>
<li>Product and web analytics</li>
<li>Revenue tracking and surveys</li>
<li>Session recording and heatmaps</li>
<li>LLM observability and AI assistant</li>
<li>Feature flags and experimentation </li>
<li>Error tracking and issue assignment</li>
<li>Data pipelines and integrations</li>
</ul>
<p>You can create a free account with PostHog at posthog.com</p>
<h4>WooCommerce Features</h4>
<p>With WooCommerce enabled, the plugin automatically tracks:</p>
<ul>
<li>Product view events</li>
<li>Add to cart actions</li>
<li>Cart views and updates</li>
<li>Checkout progress and completion</li>
<li>Purchase events with detailed product information</li>
</ul>
<h4>Gutenberg Experiment Support</h4>
<p>Create and manage PostHog experiments directly in the Gutenberg editor. Test different content variations using PostHog feature flags without any coding.</p>
<h4>Link Click Tracking</h4>
<p>Monitor link clicks with customizable link prefixes, supporting both direct links and encoded/obfuscated links.</p>
<h3>Configuration</h3>
<h4>Basic Configuration</h4>
<ul>
<li><strong>Project ID</strong>: Your PostHog project ID (required)</li>
<li><strong>API Host</strong>: Select US or EU PostHog instance, or enter a custom URL</li>
<li><strong>Tracking Mode</strong>: Choose between tracking all visitors or only identified users</li>
</ul>
<h4>Advanced Options</h4>
<ul>
<li><strong>Debug Mode</strong>: Enable console logging for troubleshooting</li>
<li><strong>Gutenberg Experiments</strong>: Enable PostHog feature flag experiments in the Gutenberg editor</li>
<li><strong>Link Click Tracking</strong>: Track clicks on links with customizable prefixes</li>
<li><strong>Custom Mode</strong>: Override default initialization with custom PostHog script</li>
</ul>


Analytics Integration for PostHog, WP, & WC

Integrate PostHog with WordPress and WooCommerce for detailed user behavior tracking, product analytics, experimentation, and more.

Alex Godlewski

<p>AG Data for PostHog connects your WooCommerce store to <a href="https://posthog.com" rel="nofollow ugc">PostHog</a> — the open-source product analytics platform. Track the complete customer journey from first click to lifetime value, all within PostHog.</p>
<h4>Why AG Data?</h4>
<p>Most WooCommerce analytics plugins give you pageviews and basic events. AG Data gives you a <strong>full marketing attribution engine</strong> — first-touch/last-touch UTM tracking, ad click ID capture (Google, Meta, TikTok, Microsoft, LinkedIn), server-side first-party cookies that survive Safari ITP, and automatic LTV enrichment on every person profile.</p>
<h4>Key Features</h4>
<p><strong>Server-Side Event Tracking</strong></p>
<ul>
<li>Order Completed, Order Refunded, Order Status Changed</li>
<li>Deduplication prevents double-counting</li>
<li>Blocking API calls ensure delivery before marking as tracked</li>
<li>Works with all payment gateways and checkout flows</li>
</ul>
<p><strong>Frontend Event Tracking</strong></p>
<ul>
<li>Product Viewed, Product List Viewed, Products Searched</li>
<li>Product Added / Removed (classic and block-based carts)</li>
<li>Cart Viewed, Checkout Started</li>
<li>Product Clicked, Coupon Applied / Removed, Payment Info Entered</li>
<li>Works without jQuery — block themes fully supported</li>
</ul>
<p><strong>Marketing Attribution Engine</strong></p>
<ul>
<li>Captures UTM parameters and ad click IDs (gclid, fbclid, ttclid, msclkid, li_fat_id)</li>
<li>Server-side first-party cookies bypass Safari ITP 24-hour restriction</li>
<li>First-touch and last-touch attribution persisted to every order</li>
<li>Days-to-conversion and session count tracking</li>
<li>Falls back to WooCommerce 8.5+ native attribution when cookies are unavailable</li>
<li>Attribution data included in all PostHog order events</li>
</ul>
<p><strong>Identity Stitching</strong></p>
<ul>
<li>Reads PostHog JS SDK cookie server-side for seamless funnel connection</li>
<li>Browser <code>posthog.identify()</code> for logged-in users</li>
<li>Server-side <code>$identify</code> with <code>$anon_distinct_id</code> merges anonymous and known profiles</li>
<li>PostHog funnels work end-to-end: Landing Page <span aria-hidden="true" class="wp-exclude-emoji">→</span> Checkout Started <span aria-hidden="true" class="wp-exclude-emoji">→</span> Order Completed</li>
</ul>
<p><strong>LTV Person Enrichment</strong></p>
<ul>
<li><code>total_orders</code>, <code>lifetime_value</code>, <code>avg_order_value</code>, <code>last_order_date</code> updated on every purchase</li>
<li><code>first_order_date</code>, <code>acquisition_source</code>, <code>acquisition_medium</code>, <code>acquisition_campaign</code> set once via <code>$set_once</code></li>
<li>Build PostHog cohorts like “Customers with LTV > $500 acquired from Google Ads”</li>
</ul>
<p><strong>GDPR / Consent Management</strong></p>
<ul>
<li>Optional consent mode: starts PostHog opted-out with memory-only persistence</li>
<li>Exposes <code>aphaOptIn()</code> / <code>aphaOptOut()</code> JavaScript functions</li>
<li>Built-in support for CookieYes and Complianz consent management platforms</li>
</ul>
<p><strong>WooCommerce Compatibility</strong></p>
<ul>
<li>HPOS (High-Performance Order Storage) compatible</li>
<li>Cart and Checkout Blocks compatible</li>
<li>Classic and block checkout flows supported</li>
<li>Reverse proxy support for first-party tracking domains</li>
</ul>
<h4>Requirements</h4>
<ul>
<li>WordPress 5.8+</li>
<li>WooCommerce 7.0+</li>
<li>PHP 7.4+</li>
<li>A PostHog account (free tier available at posthog.com)</li>
</ul>
<h3>External services</h3>
<p>This plugin connects to PostHog, a third-party product analytics service, to send your store’s analytics and e-commerce event data. This connection is required for the plugin to work — its entire purpose is to record analytics in PostHog. No data is sent until you enter a PostHog Project API key in the plugin settings.</p>
<p>What PostHog is used for:</p>
<ul>
<li>Receiving server-side e-commerce events (Order Completed, Order Refunded, Order Status Changed).</li>
<li>Receiving frontend browsing events (Product Viewed, Cart Viewed, Checkout Started, and similar) via the PostHog JavaScript SDK, which is loaded on your site’s pages from your configured PostHog host.</li>
<li>Storing person profiles enriched with order/LTV data and marketing attribution data.</li>
</ul>
<p>What data is sent, and when:</p>
<ul>
<li>While a visitor browses your store, the PostHog JavaScript SDK captures pageviews and browsing events. This includes page URLs, referrer, UTM parameters, ad click IDs (gclid, fbclid, ttclid, msclkid, li_fat_id), and a PostHog-generated anonymous identifier.</li>
<li>When an order is placed, refunded, or changes status, the plugin sends order data from your server — order ID, totals, currency, line items, payment and shipping method, and billing/shipping country. For logged-in users, a WordPress-based identifier and the customer email may also be sent so anonymous and known profiles can be merged.</li>
<li>Requests are sent to the PostHog host you configure in the settings (PostHog US Cloud, PostHog EU Cloud, or your own self-hosted/proxy URL).</li>
</ul>
<p>Service provider: PostHog Inc.<br />
Terms of Service: https://posthog.com/terms<br />
Privacy Policy: https://posthog.com/privacy</p>


AG Data for PostHog

PostHog Analytics for WooCommerce. Server-side event tracking, marketing attribution engine, identity stitching, and LTV enrichment.

Analytics Integration for PostHog, WP, & WC vs AG Data for PostHog